NEW MEETS OLD MEDIA: CIVIC TECH USERS IN WEST AFRICA

April 28, 2016Nicole Anand

ABOUT REBOOTReboot is a social impact firm dedicated to inclusive development and accountable governance. We help governments, foundations, and international organizations achieve their missions.

OUR APPROACHWe apply mixed methods to our work. User-centered research, design, implementation and learning is at the core of our approach. To us, users matter – not only the end-user – but the needs, capacities, and behaviors of all users with critical influence within a governance system.

UNDERSTANDING IMPACT THROUGH A “USER ASSUMPTION” LENS

CASE STUDY:STRENGTHENING CIVIL SOCIETY ADVOCACY

PART 1OVERVIEW- Why were we in Nigeria?

- Working to transform the World Bank’s public expenditure tracking system

- Who were we working with?- NDCBP: local organization focused on

budget monitoring and advocacy- What opportunities did we see?

- Support research impact through radio advocacy

PART 2ANALYTICAL FRAMEWORK- Axis 1:

- Users: Researchers, Advocates and Policymakers

- Axis 2:- Problem vs. Solution

[PROBLEM] RESEARCHERS CONNECT WITH ADVOCATES TO ACHIEVE IMPACT. [DEBUNKED]

[PROBLEM] RESEARCHERS ARE STRATEGIC. POTENTIAL OUTCOMES ARE FORECASTED, AND USED TO INFORM INQUIRY DESIGN AND EXECUTION. [DEBUNKED]

[SOLUTION] POLICYMAKERS LISTEN WHEN ADVOCATES OFFER INFORMATION RELATED TO THEIR POLITICAL INTERESTS. [VALIDATED]

CASE STUDY:CIVIC ENGAGEMENT WITH INDEPENDENT ONLINE MEDIA

PART 1OVERVIEWObjectives: • To explore the media landscape in Nigeria. • To better understand how media users

access, engage with, and use different types of news information.

• To unpack issues of trust in media.

PART 2ANALYTICAL FRAMEWORK- Axis 1:

- Users: traditional media, individual journalists, and citizens

- Axis 2:- Technological, Political, Economic

[TECHNOLOGICAL] DRIVING UP ONLINE TRAFFIC LEADS TO INCREASED IMPACT.[DEBUNKED]

[POLITICAL] TRUST AND INFLUENCE ARE CORRELATED. AS TRUST IN MEDIA RISES, SO DOES ITS INFLUENCE.[VALIDATED]

[ECONOMIC] HIGH RESOURCED MEDIA IS MOST INFLUENTIAL OVER CIVIC ENGAGEMENT. [VALIDATED & DEBUNKED]

NEW MEETS OLDA SHARED RECIPE FOR MEANINGFUL IMPACT1. Analog matters.2. A mix of broad-based mixed and targeted

engagement.