new media vs. traditional media
DESCRIPTION
This is the first screencast that i have ever produced and thanks to the new media module I am talking at Westminster University. The module is part of my MA course in PR. This screencast is part of the module assignment and I m trying to explore some of the challenges new media pose to traditional media and mainly newspapers.TRANSCRIPT
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Welcome to my new media world
Erab Fuqaha
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New media poses challenges to Traditional Media
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Four Challenges
• Decline in Readership
• Decline in Revenues
• Inability to produce real-time updates
• Rise of UGC websites
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Americans read newspapers regularly
2006 2008
52% 46%
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News not only in Newspapers
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The newspaper’s editor: “Publications are struggling with the
profound disruption brought on by the Internet and the rising costs of newsprint and transportation.”
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•“
The Monitor’s Editor
Publications are struggling with the profound disruption brought on by the Internet
and the rising costs of newsprint and transportation.”
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Readership
Advertising
=
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Everyone is Online
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eMarketer says E-marketer says
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Businesses online Businesses Online
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•“
Analyst Jeffrey Lindsay at Bernstein Research Center
Online classified advertising is a classic disruptive
technology; fundamentally the internet is actually even better than print for reaching large audiences at very low cost.”
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Newspaper
Distribution
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Who disseminated the news of the plane crash in New York?
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Disseminates News
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Jim Hanrahan wrote: “I just watched a plane crash into the Hudson river in Manhattan”.
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TwitPIc
Flickr
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“There's a plane in the Hudson and I'm on the ferry going to pick up the people. Crazy“, said Jamis Krums
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Real Time Running Commentaries
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Who is controlling the content of the news today?
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•Diversity
•Transparency
•AccuracyNewspapers
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An Open Space
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NEW MEDIA
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Media’s Consumers are now Media’s Producers
• Set media agenda
• Disseminate news and information
• Make comments on news
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What are they talking about?
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Is Traditional Media
transparent?
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Eason Jordan
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Everything is changing!
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TO BE OR NOT TO BE A NEWSPAPER?