new media services news letter for march 2011
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News Online Xchangeserves to give up-to-date information on the products and services under the NMS brand, as well as news involving the Web and Mobile industries.
w www.newmediaservices.com.aue [email protected]
WHAT IS SOCIAL MEDIA?In more ways than one, you've probably poked someone, RT'd a funny quote, became mayor of your favorite bar, tumbled about a hilarious picture
minutes, or joyed an amazing sketch drawn by a 12-year-old kid.
were referenced in that one sentence alone. Wikipedia, which in itself another form of social media site called wiki, has listed down over two
for social media. The very term social media has been around for a long time now, but in recent years has balloned into a new age form of social interaction that allows people from all corners of the world to comment on each others' pictures, day-to-day activities, experiences and even personal statuses.
Social Media Breakdown
If Media is considered a catalyst for communica-tion (insert image of newspapers and radio) and Social would mean an interaction between 2 or more people, then social media would be a social instrument of communication.
Heading over to computer-speak (or Web 2.0 terms to be precise), a social media site would be a website that doesn't only provide information, but allow for interaction as well
Social Media is a two-way street, you get informed and at the same time interact with others.
It would be impossible to talk about Social Media without referring to Social Media Sites. Its quite easy to drown into a sea of Social Networking
thousands of ways on how to go about with each
yourself into.
Social Bookmarking method used to organize, store, manage and search bookmarks of resources online. In a social bookmarking system, users save links to web pages that they want to remember and/or share.
Social Bookmarking allows users the chance to
one another and create new communitites of users.
Just in case you've been living under a rock
Social Bookmarking
Social Bookmarking Made Easy!
The Usual Way
Each page on your sitewill need many links, one to each social bookmarks site
www.website.com
+Each page on your site will need only one link to reach all bookmarks sites.
Socializer
www.website.com
MARCH 2011 ISSUE MARCH 2011 BUSINESS NEWSLETTER MARCH 2011 ISSUE MARCH 2011 BUSINESS NEWSLETTER
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Social Networking is the grouping of individuals into speci�c groups. Social Networking sites function like an online community on internet users. You get to express yourself, share your interests, connect with friends, make new friends and get lost in a whole new world only the Internet can give.
Online photo and video sharing enables a user to upload and share their photos and videos with others publicly or privately. The term can also be loosely applied to the use of online photo galleries that are set up and managed by individual users, including photoblogs.
From “selling” to connecting with your Audience
From “large campaigns” to “small acts”
From “controlling the message” to “transparency”
From “hard to reach” to “available everywhere”
Social Photos & Video Sharing Social Media is Changing Business
A Wiki is a website that allows the creation and editing of any number of interlinked web pages.
Ward Cunningham and co-author of Bo Leuf in their book The Wiki Way: Quick Collaboration on the Web, described the essence of the Wiki concept as follows:
Social Network
Wikis
Social News
A Social News website features user-submitted stories that are ranked based on popularity. It allows users to submit content. Most Social News sites feature a comment system where users can form a discussion based on each article.
A Wiki invites all users to edit any page or to create new pages within the wiki Web site.
A Wiki promotes meaningful topic associations between di�erent pages by making page link creation almost intuitively easy and showing whether an intended target page exists or not
A Wiki seeks to involve each visitor in an ongoing process of creation and collaboration that constantly changes the Web site landscape.
F
Text References:Mashable.com / Copyright to Mark Smiciklas, New Marketing & Social Media Strategist, IntersectionConsulting.comWhat is Social Media? By: Daniel Nations, former About.com Guide
(Image Source: www.blog.loopa.com)
From “large campaigns” to “small acts”(Image Source: www.socialmediawatch.com)
Twitter LinkedIn Facebook Company Blog
5 Essentials of Social Media Advertising
Identity-basedCommunication
*Naymz*ClaimID*LinkedIn
In-PersonCommunication
*Meetup*Upcoming*Eventual
User-InitiatedDiscussion
*Yahoo Groups*Google Groups*Ning
Provider-InitiatedDiscussion
*Myspace*Bebo*Friendster
Association-BasedCommunication
*Delicio.us*Furl*Ma.gnolia*Stumble Upon
Percentage of Companies Using Speci�c Social MediaChannels and/or Blogs Who have Acquired a Customer From
That Channel
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INFORMATION HIGHWAYMARCH 2011 ISSUE MARCH 2011 BUSINESS NEWSLETTER MARCH 2011 ISSUE MARCH 2011 BUSINESS NEWSLETTER
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SOCIAL MEDIA and BRAND MANAGEMENTThe need to take Brand Management to a whole new level
FEBUARY 2011 ISSUE FEBRUARY 2011 BUSINESS NEWSLETTER
YOUR COMPANY TO THE WORLD IN 30 SECONDS!
YOUR COMPANY TO THE WORLD IN 30 SECONDS!
YOUR COMPANY TO THE WORLD IN 30 SECONDS!
NEXT MONTH on NOX:NEXT MONTH on NOX:NEXT MONTH on NOX:
FEBUARY 2011 ISSUE FEBRUARY 2011 BUSINESS NEWSLETTER
YOUR COMPANY TO THE WORLD IN 30 SECONDS!
NEXT MONTH on NOX:
Social media can do a lot to humanize a brand - increase the e�ectiveness of customer service and create brand evangelists. The use of Social Media is parallel with proper Brand Management.
Social Media Damage, on the other hand, occurs when a company who associates itself to any of the many existing Social Media sites available in the internet fails to maintain the integrity of their brand by not properly managing these Social Media sites.
Companies who risk using Social Media sites should ensure the integrity of their Brand by ensuring that any form of feedback, may it be negative or positive, posted online should be properly monitored. The internet is 24/7 and so brand monitoring has to be constant.
When Google auto populates the search query �eld with “[Your Company Name] Sucks" and you �nd your organic rankings are buried under a stack of blogs, real-time tweets and a variety of websites colorfully lambasting the credibility of your company, it's time to have a carefully monitored social media site.
We're getting to a point if you're not responding, you're not being seen as an authentic type of brand.~Adam Brown, Head of Social Media Coca-Cola
Existing management should by now be aware of the staggering impact Social Media has in terms of Brand Management. Companies that actively monitor their brands and customer relations will be better positioned to understand consumer sentiment, or even avoid an online �restorm that can eventually lead to a PR crisis.
(Source: Guarding Your Brand: A White Paper on Social Media Monitoring / www.brandguardonline.com)
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