new media ethics_bogea,baican _newmedialit_bratislava, slovakia

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Diana Bogea/ Cristina Baican Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by VIDEOVEST and is free to use under condition of acknowledging autorship NEW MEDIA ETHICS

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Page 1: New media ethics_Bogea,Baican _NewMediaLit_Bratislava, Slovakia

Diana Bogea/Cristina Baican

Diana Bogea/Cristina Baican

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by VIDEOVEST and is free to use under condition of acknowledging autorship

NEW MEDIA ETHICS

Page 2: New media ethics_Bogea,Baican _NewMediaLit_Bratislava, Slovakia

A visi

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by VIDEOVEST and is free to use under condition of acknowledging autorship

• Accessible• Usable • Transparent???• Not restricted???• Cheaper

New Media is ...

Page 3: New media ethics_Bogea,Baican _NewMediaLit_Bratislava, Slovakia

A recent Case Study

Page 4: New media ethics_Bogea,Baican _NewMediaLit_Bratislava, Slovakia

A recent Case Study

Page 5: New media ethics_Bogea,Baican _NewMediaLit_Bratislava, Slovakia

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free to

use under condition of acknowledging autorship

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free to

use under condition of acknowledging autorship

Page 6: New media ethics_Bogea,Baican _NewMediaLit_Bratislava, Slovakia
Page 7: New media ethics_Bogea,Baican _NewMediaLit_Bratislava, Slovakia

Effects of ‘democratization’of media

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free to

use under condition of acknowledging autorship

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free to

use under condition of acknowledging autorship

• Technology allows citizens to engage in journalism and publication of many kinds • Blurs the identity of journalists

• Changes the paradigm media-consumer/citizen

• Blurs the definition of journalism.

Page 8: New media ethics_Bogea,Baican _NewMediaLit_Bratislava, Slovakia

New kids on the block: Bloggers and microbloggers

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free to

use under condition of acknowledging autorship

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free to

use under condition of acknowledging autorship

Top 10 Most Popular Blogs | May 2014*

Blogs Unique Monthly Visitors

1 | Huffington Post 110,000,000

2 | TMZ 30,000,000

3 | Business Insider4 | LifeHacker5 | Mashable

23,500,000 23,250,000 23,000,000

6 | Gawker7 | Gizmodo8 | The Daily Beast9 | Perez Hilton10 | Tech Crunch

22,000,000 21,500,000 14,000,000 13,500,000 12,500,000

Page 9: New media ethics_Bogea,Baican _NewMediaLit_Bratislava, Slovakia

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free to

use under condition of acknowledging autorship

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free to

use under condition of acknowledging autorship

Page 10: New media ethics_Bogea,Baican _NewMediaLit_Bratislava, Slovakia

The recent past...

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free to

use under condition of acknowledging autorship

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free to

use under condition of acknowledging autorship

In the previous century, journalists were usually a clearly defined group

They were professionals who wrote for major mainstream newspapers and broadcasters

Today, citizens without journalistic training and who do not work for mainstream media often calls themselves journalists

Many of them write in ways that fall under the general description of a journalists

Page 11: New media ethics_Bogea,Baican _NewMediaLit_Bratislava, Slovakia

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free to

use under condition of acknowledging autorship

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free to

use under condition of acknowledging autorship

PRINT AND ONLINE JOURNALISM COMPARED

Page 12: New media ethics_Bogea,Baican _NewMediaLit_Bratislava, Slovakia

NEW MEDIA CHARACTERISTICS

A visi

.

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free to

use under condition of acknowledging autorship

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free to

use under condition of acknowledging autorship

Page 13: New media ethics_Bogea,Baican _NewMediaLit_Bratislava, Slovakia

New Media –New Ethics?

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free to

use under condition of acknowledging autorship

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free to

use under condition of acknowledging autorship

Page 14: New media ethics_Bogea,Baican _NewMediaLit_Bratislava, Slovakia

New Media – New Ethics?

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free to

use under condition of acknowledging autorship

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free to

use under condition of acknowledging autorship

WHO IS A

JOURNALIST ONLINE?

Page 15: New media ethics_Bogea,Baican _NewMediaLit_Bratislava, Slovakia

(When) is blogger a journalist?

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free to

use under condition of acknowledging autorship

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free to

use under condition of acknowledging autorship

Criterion 1 – Intent to act as media

Self-labelling as mediaWorking methods which are typical for mediaCommitment to professional media standardsPractical arrangements for mass communication

Page 16: New media ethics_Bogea,Baican _NewMediaLit_Bratislava, Slovakia

(When) is blogger a journalist?

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free to

use under condition of acknowledging autorship

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free to

use under condition of acknowledging autorship

With underlying media objective(s) (animate and provide a space for public debate and political dialogue, shape and influence public opinion, promote values, facilitate scrutiny and increase transparency and accountability, provide education, entertainment, cultural and artistic expression, create jobs, generate income – or most frequently, a combination of the above)

Page 17: New media ethics_Bogea,Baican _NewMediaLit_Bratislava, Slovakia

(When) is blogger a journalist?

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free to

use under condition of acknowledging autorship

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free to

use under condition of acknowledging autorship

Criterion 4 – Professional standards

Commitment

Compliance procedures

Complaints procedures

Asserting prerogatives, rights or privileges

Page 18: New media ethics_Bogea,Baican _NewMediaLit_Bratislava, Slovakia

(When) is blogger a journalist?

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free to

use under condition of acknowledging autorship

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free to

use under condition of acknowledging autorship

Criterion 5 – Outreach and dissemination

Indicators

Actual dissemination

Mass-communication in aggregate

Resources for outreach

Page 19: New media ethics_Bogea,Baican _NewMediaLit_Bratislava, Slovakia

(When) is blogger a journalist?

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free to

use under condition of acknowledging autorship

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free to

use under condition of acknowledging autorship

Criterion 6 – Public expectation

Indicators

Availability

Pluralism and diversity

Reliability

Respect of professional and ethical standards

Accountability and transparency

Page 20: New media ethics_Bogea,Baican _NewMediaLit_Bratislava, Slovakia

New Media –New Ethics?

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free to

use under condition of acknowledging autorship

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free to

use under condition of acknowledging autorship

DO WE NEED A NEW

ONLINE ETHICS?

Page 21: New media ethics_Bogea,Baican _NewMediaLit_Bratislava, Slovakia

WHY DO WE NEED ETHICS ?

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by VIDEOVEST and is free to use under condition of acknowledging autorship

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by VIDEOVEST and is free to use under condition of acknowledging autorship

2.0Ethics is a discipline dealing with what is good or bad, as well as with moral duty and obligation *

Virtually all professions have their own code of ethics. An ethical code can be translated as a sort of moral rule to follow.

For journalists a primary duty is – usually - to tell the truth.

Citizen journalism:

Page 22: New media ethics_Bogea,Baican _NewMediaLit_Bratislava, Slovakia

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by VIDEOVEST and is free to use under condition of acknowledging autorship

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by VIDEOVEST and is free to use under condition of acknowledging autorship

: :

Citizen journalism:

Ethical reasoning is about how people interpret,balance and modify their principles in light of new facts, new technology and new social conditions

New Media journalists do have a different take on ethics

Page 23: New media ethics_Bogea,Baican _NewMediaLit_Bratislava, Slovakia

Old Media vs. New Media

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free

to use under condition of acknowledging autorship

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free

to use under condition of acknowledging autorship

2.0: :

: :

Citizen journalism:

TRUTH & ACCURACY

Traditional journalists know that mistakes are sometimes made,but the ultimate value is – in theory at least – to print or broadcast what is true

‘New media journalists’ are much more likely to have a ‘publish first – correct later’ approach to truth and accuracy. In an interactive medium readers are also writers and sources

Page 24: New media ethics_Bogea,Baican _NewMediaLit_Bratislava, Slovakia

Journalism ethics sets a higher standard?

A visi

i

The impact of new media bring a whole lot of new people into this ‘bussiness’. These newcomers are getting access to the rights and privileges of journalists

But are the newcomers also sharing the responsibilities?Are they obeying the rules, and are they taking part in the work of protecting media freedom?

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free

to use under condition of acknowledging autorship

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free

to use under condition of acknowledging autorship

Page 25: New media ethics_Bogea,Baican _NewMediaLit_Bratislava, Slovakia

A visi

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free

to use under condition of acknowledging autorship

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free

to use under condition of acknowledging autorship

Page 26: New media ethics_Bogea,Baican _NewMediaLit_Bratislava, Slovakia

Are ‘old’ and ‘citizen’ journalists following the same set of rules?

A visi

Ask a working journalist and she will say no. Bloggers have none of the burden of double sourcing, conflict of interest codes, source protection, professional ‘ethics’, and as a result they are running away with the story and sparking a ‘race to the bottom.’

WHY?

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free

to use under condition of acknowledging autorship

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by VIDEOVEST and is free

to use under condition of acknowledging autorship

Page 27: New media ethics_Bogea,Baican _NewMediaLit_Bratislava, Slovakia

New regulations needed

A visi

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by VIDEOVEST and is free to use under condition of acknowledging autorship

In 2007, Tim O’Reilly proposed

The Blogger's Code of Conduct, hoping that bloggers will agree to enforce

civility on their blogs by being civil themselves and moderating comments on their blogs

Page 28: New media ethics_Bogea,Baican _NewMediaLit_Bratislava, Slovakia

Rules of bloggosphere

A visi

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by VIDEOVEST and is free to use under condition of acknowledging autorship

• Take responsibility not just for your own words, but for the comments you allow on your blog• Label your tolerance level for eliminating anonymous

comments• Don't feed the trolls.• Take the conversation offline, and talk directly,or find an intermediary who can you do so.• If you know someone who is behaving badly, tell them so.• Don't say anything online that you wouldn't say in personReactions to te Bloggoshere Code: excessive, unworkable, open

the door to censoship

Page 29: New media ethics_Bogea,Baican _NewMediaLit_Bratislava, Slovakia

A visi

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by VIDEOVEST and is free to use under condition of acknowledging autorship

The most common errors of bloggers

•They think they have absolute freedom

•They think that a code of good practice is an attempt to censorship

•Those who made the propose of such a code want to take control

Page 30: New media ethics_Bogea,Baican _NewMediaLit_Bratislava, Slovakia

Romanian Case

The Court of Appeal of Targu-Mures ruled in 2013 that Facebook is not a private space but a public one

• The officer argued that this is a privae message because it was posted on his FB•The Justice Court rejected his defence: ”Using the affirmation Arbeit macht frei in a public or publicly accessible space on the occasion of expressing an opinion on a certain category of people (protesters) cause undoubtedly association with feelings of contempt, repudiation, intolerance, so that the applicant cannot argue that he acted without guilt. On the other hand, we cannot trust the assertion that by posting message he has not intended the violation of human dignity as long as noted above, the use of this slogan associated in popular consciousness with the horrors of Nazism, its intolerance turns to the civilian rights of the protesters, causing them damage of dignity “ *

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by VIDEOVEST and is free to use under condition of acknowledging autorship

A court in Romania has determined that Facebook page is public space, not private

A court in Romania has determined

Page 31: New media ethics_Bogea,Baican _NewMediaLit_Bratislava, Slovakia

NETIQUETTE

A visi

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by VIDEOVEST and is free to use under condition of acknowledging autorship

Rule 1: Remember the HumanRule 2: Adhere to the same standards of behavior online that you follow in real lifeRule 3: Know where you are in cyberspaceRule 4: Respect other people's time and bandwidthRule 5: Make yourself look good onlineRule 6: Share expert knowledgeRule 7: Help keep flame wars under controlRule 8: Respect other people's privacyRule 9: Don't abuse your powerRule 10: Be forgiving of other people's mistakes

Page 32: New media ethics_Bogea,Baican _NewMediaLit_Bratislava, Slovakia

QUESTIONS:

A visi

Are Facebook, Twitter, Blogs public or private spaces?Do these networks apply the rules of privacy or not ?How to deal with messages of authorities/politicians/public officers etc. posted on Facebook or blogs?Is mass-media more relaxed in following ethical rules online in your country?If journalism has global impact, what are its global responsibilities? Should media ethics reformulate its aims and norms so as to guide a journalism that is now global in reach and impact? What would that look like?

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by VIDEOVEST and is free to use under condition of acknowledging autorship