Sample Client: Lakai Limited Footwear

Est since: 1999

Target Audience: -i) Primary: Skaters ( 16-24

years old)ii) Secondary: Young adults (

15- 24 years)

Case Study: Currently well established in the traditional media but now would like to reach a broader audience through new media

We would set up a blog through Wordpress, a free blog

site, and update other skaters about recent extreme skate

activities.

This will keep our readers or visitors updated in their field of

interest and relate it back to Lakai.

1. Create a Google Adwords account

2. Select keywords : Lakai, skate shoes, Lakai sportwear, LakaiLimited Footwear, Lakai footwear

3. Monitor clicks and impressions and make necessary changes for best results

1. Create a fan page for fans of Lakai

2. Create a Facebook group for Lakai users or just interested skaters to interact with each other through the brand.

Twitter allows Lakaito update their fans or consumers about any recent news by the brand or interest field.

Video Blogging

Broadcast cool stunts done by other skaters using Lakai apparel

Viral marketing video with Lakai Shoes as the product placement

Linkedin profile is the largest professional network site

available.

As the director of the company, it will be useful for you and your staff to create Linkedin profile for yourselves, to promote the brand and company to other professional who are in the same field or to anyone who’s connected in your network

Google has many other various uses to it other than just a search engine.

Google provides applications such as Earth, Maps, Notebook, Calendar and many other useful resources to keep you organized at all times.

Share interesting pictures online of cool stunts by extreme sports stars or just new Lakai products

Why should others tag you in their blog?

•Getting others to tag your company website or your company blog will increase your company’s page rank.

•PUBLICITY

Just Creating Isn’t Enough….

•After setting up these sites and profiles for Lakai, it’s important to constantly keep updating information on the pages to not get outdated.

Other cool information I learned from this class

• Stumbleupon

•SlideShare.net

Social Bookmarking

• Digg

•De.li.cious

The Future of Advertising

Where is it going?

Is the traditional Ad business going out of business?