new media drivers license final presentation by megan abbott
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Blogging for BusinessBy Megan Abbott
Know the expectations of your target audience, provide valuable and unique information and stay updated!
Make friends, get new visitors and build a business network
Networking
Link It
Link to and from blogs to generate traffic
Meta Tags: Using keywords that target your business
A cost effective way to advertise your business
Search engine advertising introduces your brand to members of your target market
Expand your business’ exposure…
Once you’ve established your business network, traffic can be forwarded to your blog through social networking sites such as Twitter
Submit articles to multiple article directory listings to provide more visibility
Search Engine OptimizationImprove the quality of traffic from search engines by improving your ranking
“As you find your ‘blog voice’ you can tweak the content, delete posts, and then remove the password protection and look like a pro from the first day.”-David Meerman Scott
Find a niche, self-promote, build on what works, find ways to extend your blog, and remember….content is king!
When starting a blog…
Key concepts to a successful business blog: Provide unique and updated content, establish and maintain a business network and increase traffic and exposure of your blog…the options are endless!