• Increase ticket sales• Gain a larger following for the Detroit Lions

Objectives

- Increase Ticket sales by 8% - Maximize Detroit Lions social media outreach

- Create an effective new advertising campaign

- Improved website design for the Detroit Lions

Caucasian

African-American

Asian

Other

Target Audience

Gender

MalesFemales

Race

Newly Designed Website• http://www.detroitlions.com

• New website design will include ticket prices and bundle deals on homepage with lowest priced tickets first.

• EACH WEEK TWO TICKETS WILL BE GIVEN TO THE 10 PEOPLE WITH THE MOST RE-TWEETS ABOUT THE DETROIT LIONS

• Monthly Ad Budget – Google ads, pay per click, other search engine ads $8,000.

• Social Media and webpage redesign – one time fee of $5,000• Monthly revisions and maintenance for websites, ads, and

social media pages - $ 1,000

• Yearly total - $113,000

Advertisements• New ads will focus on Megatron and last year’s winning season (11-5-0)

Steps to our Success

• #LetMeInTheLionsDen (free tickets)• Big Idea• Increase social media following• Target audience• Increase ticket sales by 8% within 3 years