new media as game changer for genx women in higher education
DESCRIPTION
Presentation a at the Worldviews Conference on Media and Higher Education in Toronto, Canada, June 16, 2011 as part of What does new media offer in coverage that mainstream media can't (or won't) panel.TRANSCRIPT
NEW MEDIA AS GAME CHANGER FOR GENX WOMEN
IN HIGHER ED
Mary L. Churchill
University of Venus
Worldviews Conference, Toronto, June 16 2011
Collaborative blog
Core Writers•Women•GenX•Higher Ed•Global
UVenus @Inside Higher Ed
Partnership with Inside Higher Ed
Pros• New readers• Broader audience
Cons• New readers• Broader audience
Twitter presence
Common interests
Starting Conversations
Building Community
Creating Readers
Finding Writers
Changing the Conversation
Writers on Twitter
Over 22 of our writers are on Twitter
Followers range from 10 to over 2000
Lively conversations in several time zones: USA/Canada/Mexico; UK/Europe/Middle East; Australia/Asia
Facebook Community
Facebook presence Crossover with Twitter Daily newsfeed
Most posts receive over 1,000
impressions
FB Sharing – posts are often shared
repeatedly
FB Demographics SnapshotGender
• 78% female; 15%male
Age
• Majority 25-44
Countries:
• US, • Canada, • Turkey, • Brazil, • UK, • Australia
Cities:
• Istanbul, • Boston, • Toronto, • Sao Paulo, • Edmonton
Languages:
• English, • Turkish, • Portuguese, • French, • German
Leveraging Opportunities
Live Q&A
Based on UVenus mission
UVenus writers
270+ comments in 3 hours
Global
Interactive
Insider knowledge
Community building
Building Community
Led by a moderator
Eliza Anyangwe
Began with introductions
Basic philosophies
Sharing Insider Knowledge
Quickly moved to sharing advice on specific problems
Knowledge sharing and community building led to
knowledge creation
Networking Wrap-up
Thanks Contact Sharing Networking Talk of follow-
upNow – book
talk
New Conversations
Leading the Pack – May 25
Melonie Fullick’s blog (Canada)
Community Building
Moving On Up: Women in the Academy -May 26Anamaria Dutceac Segesten at UVenus (Sweden)
Critique from within
Insider view
Global
Critical
Everyday life
Subjective
Interactive comments
Shared Tactics
Community Building
New ReadersNew Writers
New Knowledge
New Media
New Playing Field
Subjectivity Insider Knowledge
Community Building
Problem Solving
Traditional Media
Still relevant Conversation starter
Part of the story
