new media and business

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New Media and Business Presentation @ Fordham University GBA Program

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Page 1: New Media and Business
Page 2: New Media and Business

Familiar?

Page 3: New Media and Business

How come this happened?

Page 4: New Media and Business

The way to a new ...?

Page 5: New Media and Business

History, Communication, Culture

NEW???ORAL TEXTUAL AUDIO-VISUAL

Page 6: New Media and Business

Society, Technology, Life, ...

Agriculture Industry Information

Country City Metropolis

Ext. Family Family Individual

Nature Building New???

Page 7: New Media and Business

Society, Technology, Life, ...

Agriculture Industry Information

Country City Metropolis

Ext. Family Family Individual

Nature Building Cyberspace

Page 8: New Media and Business

What is New Media? An interactive, digital and time-space

independent communication medium on cyberspace.

Page 9: New Media and Business

Metropolis Individual in the Inf. Age

Ego-centric Alone Superficial Insecure, unreliable Anytime, anywhere Sharing, sharing, sharing...

Page 10: New Media and Business

Digital Natives

Page 11: New Media and Business

Digital Immigrants

Page 12: New Media and Business

Digital Dinosaurs

Page 13: New Media and Business

Evolution of Communication

1900 1950 20001850 2050PRINTED AUDIO-VISUAL DIGITAL

CYBER NETTRANSPORT NET

?

1800

Personal

Public

RADIO NET

Platform

Page 14: New Media and Business

The Convergence

Telecomms

Media

Information

DIGITAL

Page 15: New Media and Business

Convergence

Info Comms

Media

Page 16: New Media and Business

IT ICT ICM (Info Com Media)

Page 17: New Media and Business

Cyber Device

Info Comms

Media

CyberDevice

Page 18: New Media and Business

Cyber Device

Page 19: New Media and Business

Cyber Device+

Page 20: New Media and Business

TheConvergence

Telecomms

Media

Information Web1.0

Web2.0Web3.0

DIGITAL

Page 21: New Media and Business

Evolution of New Media

Facebook,Twitter, etc.

Google

Social Media

Page 22: New Media and Business

Social Media A chaotic media created and driven by the

users Search/Find Experience Share

Social Music (find, play, share) Social Game (find, play, share) Social Shopping (search, buy&use, share) Social TV (search, watch, share)

Page 23: New Media and Business
Page 24: New Media and Business

New Media: Statistics Number of Mobile Users: 4.000 M + (TR: 65 M)

NTTDoCoMo (Japan): 58 Mobile Internet Users w/10,5 B $ rev

Number of Internet Users: 2.100 M + (TR: 36 M) Blogspot : 1.000 M (156 M Blogs) Facebook : 800 M (TR: 30 M) Twitter : 200 M (TR: 5 M) LinkedIn : 132 M (TR: 1 M) ....

Page 25: New Media and Business

New Media Truths New Media is Internet, mobile nets and more!

Cyber Space=Internet+Mobile Net+Bluetooth+Private Net+??

NewMedia ≥ SocialMedia & NewMedia ≤ SocialMedia Social Media is not only Internet

E.g.: Group SMS is a social media activity in mobile medium. Internet is not only Social Media

E.g.: Internet Banking is not a social media activity.

Page 26: New Media and Business

New Media; New Problems Hostile attitudes to current orthodoxy

Multi identity Cyber Crime Collapse of traditional economic models Privacy Issues Hate Speech

Page 27: New Media and Business

New Media; New Opportunities Birth of a new life style

Virtual Socialisation Cyber Enterpreneurship Home Office- Coffee Office-No Office

Page 28: New Media and Business

New Media; New Business Innovative Business Models

Free Freemium Long Tail Creative Commons ...

Page 29: New Media and Business

New Media; New Politics Freedom of Internet = Freedom of me

Wikileaks Arap Spring Occupy Wall Street Indiganos Anonymous

Page 30: New Media and Business

New Media; New Jobs Blogger, Online Journalists Social Media Experts Online reputation managers Copyright/Content Managers Online Educators & Trainers Mobile Healthcare Experts ....

Page 31: New Media and Business

Success Stories http://paper.li/ismailhpolat

Page 32: New Media and Business

Success Stories http://fizy.com

Page 33: New Media and Business

New Media: New Future

Page 35: New Media and Business

Suggested Readings: Flew T., New Media An Introduction, Oxford Press, 2008. Lister, Dovey, Giddings, Grant, Kelly, New Media A Critical

Introduction, Routledge, 2009. Bolter, J.D., Grusin R., ReMediation:Understanding New Media, MIT

Press,1999. Jenkins H., Convergence Culture: Where Old and New Media Collide,

NYU Press, 2006. Lessig L., Free Culture, The Penguin Press, 2004. Turkle S. Alone Together, Basic Books, 2011. Gangopadhyay P., Chatterji M., Economics of Globalisation, Ashgate

Publishing Ltd., 2005