new marketing summit: are social networks the new marketplace?
DESCRIPTION
Explore the current state of commercial social networks: where are your customers? How are they using social networks? What's the best way to start a marketing relationship with people on social networks?TRANSCRIPT
THIS LITTLE PIGGYAn Introduction to New Markets
Meet Piggy
A.K.A.
Consumer 2.0
This little piggy went to market
What’s a market?
1. An open area or square in a town where a public market or
sale is set up.
2. The world of business and commerce.
3. A place in which values, opinions, and ideas are put forward
for debate or recognition
Once upon a time…
This little piggy went to
The Cafe
to talk and gather
This little piggy went to
The Market
To search and find
This little piggy went to
Wall Street
To Buy and Sell
One day, little piggy
discovered…
THE INTERNET.
This little piggy went to
To search and find
INFORMATION
This little piggy went to
to talk and gather
OPINIONS
This little piggy went to
to read, rate, and review
PRODUCTS
This little piggy went to
To buy and sell
EVERYTHING
This little piggy went to market
and became healthy,
wealthy, and wise because
she could
READ
RATE
REVIEW
MEET
SHARE
SOCIALIZE
BUY
SELL
AND
EXCHANGE
This little piggy stayed
…and missed out
THE SOCIAL WEB =
THE NEW MARKETPLACE
THANK YOU!
Rachel Happe
[email protected] - @rhappe
www.thesocialorganization.com
[no pigs were harmed during the making of this powerpoint]