new launch! how to enable real-time mobile app engagement with amazon pinpoint
TRANSCRIPT
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© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
How to Enable Real-Time Mobile App Engagement with Amazon Pinpoint
December 1, 2016
MBL304
NEW LAUNCH!
Amazon PinpointEngaging Your Users
Georgie Mathews, Senior Product Manager, AWS
Raj Behara, Sr Director, Agero
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What to expect from this session
• Mobile user engagement today
• Introducing Amazon Pinpoint
• Customer use-case
• Pinpoint value
• Demo
• Questions
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Mobile user
engagement today
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User engagement pain-points
Inability to
scale
Unreliable ExpensiveInflexible
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Introducing Amazon Pinpoint
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Effective mobile engagement at AWS scale
Segment and target
Message and engage
Measure improvement
Analyze user behavior
Increase engagement using both direct and indirect data
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Amazon Pinpoint’s capabilities
Targeted mobile push notifications
with fast fan out
Scheduled and recurring
campaigns
Campaign and app analytics
A/B testing and holdout testing
Quiet time and message caps
Rich notifications, in-app, and silent
notifications
Custom events and custom
attributes
Auto-Export to S3 for custom
analytics
Segment and funnel analytics
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Enable targeting automation
Instrument app with custom attributes
Silent push and data notifications
Full API and CLI support
For the developer…
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Rich console experience
Create rich media notifications
Dynamic user segmentation
A/B testing and holdout testing
…but also for the marketer
Pinpoint offers great value for both marketer and developer
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Customer use-case
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Agero: Enhancing the driver experience
On demand
roadside
services
Accident
scene
management
Telematics
embedded
vehicle
© Agero, Inc. 2016
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Crash detection through an app
High
frequency
sensor data
Hierarchical
classification
Data for
machine
learning
© Agero, Inc. 2016
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© Agero, Inc. 2016
Introducing MileUp
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MileUp engagement features
• Surprise Bonus Points
• Weekly Challenges
• Gift Redemption
© Agero, Inc. 2016
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© Agero, Inc. 2016
Segments in MileUp
• Targeted Users
• Challenge Joined
• Active Users
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MileUp campaigns using Pinpoint
Challenges
Rewards
Social
Lifecycle
© Agero, Inc. 2016
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© Agero, Inc. 2016
Testing and analytics
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A closer look
API GatewayLambda
MileUp Backend
Pinpoint APIs
Agero Marketer’s Portal
Pinpoint
Pinpoint Analytics
© Agero, Inc. 2016
Pinpoint Messaging
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Collaboration
© Agero, Inc. 2016
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MileUp preview
© Agero, Inc. 2016
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Pinpoint value
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Scale reliably for all use cases
No more worrying about reliability and scale as you grow!
• Deliver a million messages in under a minute
• 1,500 custom events and 40 custom attributes
• Import a million profiles in under 4 minutesH
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Inexpensive pricing - great value and flexibility
3 pricing dimensions to aligns costs with use case
• $1 per million messages sent
• $1 per million events received
• $0.0012 per targeted user per month (MTA)
Generous free tier
• 1 million messages, 100 millions events and 5000 MTA* per month
* MTA free tier applicable for the first 12 months per customer
Generous free tier to experiment; flexible and transparent pricing
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Pinpoint demo
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Questions
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Thank you!
• https://aws.amazon.com/pinpoint/
• https://aws.amazon.com/blogs/aws/amazon-pinpoint-hit-your-targets-with-aws/
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Remember to complete
your evaluations!