new hieroglyphs: social media storytelling with pictures
DESCRIPTION
The old saying goes, “A picture is worth 1,000 words”, and this is never more evident than on the social web today. With an increase in data-sharing capabilities and a decrease in user attention spans, social media is becoming increasingly visual and brands are beginning to embrace this new form of picture storytelling. Image-focused social media platforms, such as Pinterest and Instagram, have changed the way websites are designed and content is developed. Even established web properties, like Facebook, StumbleUpon, and eBay, have scrambled to keep up with this new breed of picture-loving social media users. In this presentation, you will learn how major social media platforms are evolving and how you can adapt your content strategy to make the most of visuals and maximize engagement.TRANSCRIPT
The New Hieroglyphs
LocalFirstBank.com | First Bank | @LarsBredahl
Social Media StorytellingWith Pictures
Lars Bredahl
@larsbredahl LocalFirstBank.com#DMFB
@larsbredahl LocalFirstBank.com#DMFB
@larsbredahl LocalFirstBank.com#DMFB
@larsbredahl LocalFirstBank.com#DMFB
@larsbredahl LocalFirstBank.com#DMFB
@larsbredahl LocalFirstBank.com#DMFB
Visual Content Revolution
@larsbredahl LocalFirstBank.com#DMFB
Visual Content Revolution
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin iaculis vehicula arcu, ut interdum magna volutpat eget. Fusce sit amet orci purus, in facilisis dui. Vivamus metus neque, pulvinar ut dapibus ac, dictum vel enim. Aliquam id arcu mauris. Phasellus condimentum feugiat dolor, vel aliquet orci volutpat nec. Duis tristique sodales hendrerit. Integer vitae nibh ante. Nunc at risus eu urna imperdiet pretium a vitae felis.
Integer ac eros id enim interdum porta. Etiam eget dui ligula, ut rhoncus mi. Maecenas vitae nulla euismod dolor scelerisque vestibulum eget id justo. Pellentesque ac leo mollis enim sodales faucibus. Sed in sapien risus. Proin urna nunc, semper ac gravida quis, commodo auctor cursus.
@larsbredahl LocalFirstBank.com
What
#DMFB
Why
• No Language barriers• Shorter attention
spans• More shareable• Improved technology
@larsbredahl LocalFirstBank.com#DMFB
Key Stats
• 90% of the information transmitted to the brain is visual*
• Visuals are processed 60,000x faster in the brain than text*
• Across all social media avenues, posts with strong images get on average 3x as much user engagement as those with no images. (Forbes)
*Source: Social Media Today
@larsbredahl LocalFirstBank.com#DMFB
Visual Social Networks
@larsbredahl LocalFirstBank.com#DMFB
@larsbredahl LocalFirstBank.com#DMFB
YouTube
@larsbredahl LocalFirstBank.com#DMFB
@larsbredahl LocalFirstBank.com#DMFB
Others
• Tumblr• Vine• Snapchat
@larsbredahl LocalFirstBank.com#DMFB
Social Networks Evolving
@larsbredahl LocalFirstBank.com
#DMFB
@larsbredahl LocalFirstBank.com
#DMFB
@larsbredahl LocalFirstBank.com#DMFB
Social Media Image Strategy
Tips
Social Media 101
• What are my goals?• Who is my audience?• What is my brand’s voice?• What platforms will help me achieve my goals?• What content will resonate with my audience?• How will my content appear in different locations?• How will I measure and optimize?
@larsbredahl LocalFirstBank.com#DMFB
@larsbredahl LocalFirstBank.com#DMFB
Create Visual Content
• Use images you already own• Take photos and video of everything• Draw• Add text to photos• Edit and repackage content for future use• Remember to use quality images to increase
engagement
@larsbredahl LocalFirstBank.com#DMFB
Share Visual Content
• Utilize Creative Commons & Royalty Free Websites to find images– Wikimedia– Flickr– Microsoft Office– Pixabay
• Always give proper image accreditation
@larsbredahl LocalFirstBank.com#DMFB
Visual Content Ideas
Tell a Story
@larsbredahl LocalFirstBank.com#DMFB
Tap Into Emotions
@larsbredahl LocalFirstBank.com#DMFB
Make ‘Em Laugh
@larsbredahl LocalFirstBank.com#DMFB
Educate
@larsbredahl LocalFirstBank.com#DMFB
Give Followers a Voice
@larsbredahl LocalFirstBank.com#DMFB
Be Relevant
@larsbredahl LocalFirstBank.com#DMFB
Inform
@larsbredahl LocalFirstBank.com#DMFB
Bring Back Memories
@larsbredahl LocalFirstBank.com#DMFB
Inspire
@larsbredahl LocalFirstBank.com#DMFB
Play Games
@larsbredahl LocalFirstBank.com#DMFB
Reward
@larsbredahl LocalFirstBank.com#DMFB
Promote
@larsbredahl LocalFirstBank.com#DMFB
Visual Content Tools
Photo Editing Tools
@larsbredahl LocalFirstBank.com#DMFB
Video Editing Tools
• Final Cut Pro• iMovie• Windows Movie Maker
@larsbredahl LocalFirstBank.com#DMFB
Infographic Tools
@larsbredahl LocalFirstBank.com#DMFB
Meme Tools
• Meme Generator• Quick Meme• Someecards
@larsbredahl LocalFirstBank.com#DMFB
Quote Tools
• Quotes Cover• Quozio• Recite This
@larsbredahl LocalFirstBank.com#DMFB
Conclusion
Thank You!
@larsbredahl First Bank#DMFB