new green business models - europarc federation · 2016-11-24 · new green business models....
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New green business models Today’s practice, tomorrow’s opportunities
Lennart Graaff - Servicenet Nationale Landschappen
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National Landscapes and National Parks
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National Landscapes and National Parks
20 National Landscapes 20 National Parcs 25% of the Netherlands
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Parcs
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Landscapes
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Context
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Context
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What’s hot and what’s not?
Welfare state
Society participation
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What’s hot and what’s not?
Nature, landscape, biodiversity
Economy
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Consequence
Nature, landscape, biodiversity
Creativity, new green business models
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Guaranteed views
Crowdfunding
Adopt a chicken Multifunctional agriculture
branding
Landscape auction
RED FOR GREEN
Area fund
Space for
Space
carefarms
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Today’s practice
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Landscape auction National Park de Grote Peel
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Natuurbegraven
Nature cemeteries
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Green guarantee
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Streekrekening
Region account
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Green-blue services
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Public funding
Charity and donations
Private funding
Public funding
Charity and donations
Private funding
Today Tomorrow
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Tomorrow’s opportunities
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Predominantly public => private-public Subsidies => investments “Area Cooperative”
Pilot IJsseldelta
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Green business cases
Area cooperative
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1. Connecting city and country 2. Innovating with heart for the landscape
3. Organizing sustainable cycles
4. Pairing with water safety measures
5. Use tourist assets
6. Make nature more consumable
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Combining funds
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Business case regional products
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Business case tourism and leisure
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New green business models Today’s practice, tomorrow’s chances
Lennart Graaff - Servicenet Nationale Landschappen