new gencat website

1

Jordi Graells i Costaslideshare.net/jordigraells graells.cat Barcelona, October 2nd 2014

Jordi Graells i Costa

NewGencatWebsite

http://www.slideshare.net/jordigraells

http://www.graells.cat/

http://creativecommons.org/licenses/by/3.0/es/legalcode.es

2 ‘New Gencat Website’. Jordi Graells i Costa. Barcelona 02/07/2014 CC – BY 3.0

There are wiser citizens, more interested in public affairs


But they want to move in their own ways

‘New Gencat Website’. Jordi Graells i Costa. Barcelona 02/07/2014 CC – BY 3.0

4Thomas Jefferson Memorial: Closed Due to Government Shutdown © NPCA Photos CC BY-ND 2.0

Governments want to manage an open model


http://www.flickr.com/photos/npca/10038780476




Trying to adapt to citizens’ needs



So Generalitat is making changes to adapt their services to users’ needs


With a management model

Doing + things with - resources

Inspired by:1.Austerity

2.And efficiency

8

With technology that is more open, social and mobile, closer to people, governments can do a lot of things for citizens



Website hits from mobile devices increased

Percentage of visits to the Gencat Website made from mobile devices (Jan 2012 – Feb 2014).


The Full New York Times Innovation Report

http://es.scribd.com/doc/224608514/The-Full-New-York-Times-Innovation-Report ‘New Gencat Website’. Jordi Graells i Costa. Barcelona 02/07/2014 CC – BY 3.0

http://es.scribd.com/doc/224608514/The-Full-New-York-Times-Innovation-Report


Always innovating

Based on:

1.Audience-engagement team

2.Quick innovation testings

3.Increasing departments’ collaboration

4.Personalization

5.Social media

6.Connecting people in more spaces

7.Open data

8.Mobile services

9.Packaging contents

10.Evergreen journal contents


Simplifying the complexity (design thinking)

www.ticsalut.cat/media/upload/arxius/ResumCAC.pdf

http://www.ticsalut.cat/media/upload/arxius/ResumCAC.pdf


A good welcome for users

Herry Lawford CC BY 2.0 www.flickr.com/photos/herry/5151394279


The old Gencat Website



The new Gencat Website 1/3


16 ‘New Gencat Website’. Jordi Graells i Costa. Barcelona 02/07/2014 CC – BY 3.0‘New Gencat Website’. Jordi Graells i Costa. Barcelona 02/07/2014 CC – BY 3.0


17 ‘New Gencat Website’. Jordi Graells i Costa. Barcelona 02/07/2014 CC – BY 3.0‘New Gencat Website’. Jordi Graells i Costa. Barcelona 02/07/2014 CC – BY 3.0



Responsive Web Design (RWD)


Mobile first strategy



Anywhere at any time

Thomas Tolkien - Rape field CC BY 2.0 www.flickr.com/photos/tomtolkien/3646724299

Highways Agency CC BY 2.0 www.flickr.com/photos/highwaysagency/6011470974


From laptops and any devices

Serge kij - Wordpress Responsive CC BY 2.0 www.flickr.com/photos/zergev/8431472940


From wearables



Data visualization techniques


Integration with other interaction resources

Ola Uno Corporation CC BY 2.0 www.flickr.com/photos/olauno/7778496078


Social Media

mkhmarketing CC BY 2.0 www.flickr.com/photos/mkhmarketing/8468788107


With new messaging systems


Jordi Graells – Sobres Raima CC BY 2.0 www.flickr.com/photos/graells


Participation widget in transparency Website


Increasing traffic in Gencat Website

Sushi digital http://visual.ly/7-ways-increase-traffic-your-company-social-media-channels


Attracting users and retaining them

Thomas Tolkien CC BY 2.0 www.flickr.com/photos/tomtolkien/6133860590

30

Jordi Graells i Costaslideshare.net/jordigraells graells.cat Barcelona, October 2nd 2014

Jordi Graells i Costa

NewGencatWebsite

Thank you!

new gencat website

Government & Nonprofit