new frontiers in internal communications. what is internal communication these days?
TRANSCRIPT
New frontiers in internal communications
What is internal communication these days?
Where is the industry at?
38%
Global survey of 1100 professional communicators
undertaken by Melcrum 2006
budgets increased
Global survey of 1100 professional communicators
undertaken by Melcrum 2006
70%
Global survey of 1100 professional communicators
undertaken by Melcrum 2006
strategy is aligned
Global survey of 1100 professional communicators
undertaken by Melcrum 2006
only 18%
Global survey of 1100 professional communicators
undertaken by Melcrum 2006
demonstrate ROI
Global survey of 1100 professional communicators
undertaken by Melcrum 2006
blogging
How do we communicate?
interact differently
peer-to-peer trust
institutional trust
user not author
participation
not channels
Areas we will focus on
no. 1
trends
buzz words
tools
what does the future hold?
Leadership communicationis no. 1
formal media
Towers Perrin 2006 Global Workforce Study
7% impact
Towers Perrin 2006 Global Workforce Study
chats with leaders
Towers Perrin 2006 Global Workforce Study
over the coffee pot
Towers Perrin 2006 Global Workforce Study
61% impact
Towers Perrin 2006 Global Workforce Study
‘Actions of senior leadership’
Melcrum engagement report 2008, 67 countries
no. 1 driver
Melcrum engagement report 2008, 67 countries
employee engagement
Melcrum engagement report 2008, 67 countries
Face to facecommunication counts
third time in a row
New Frontiers in Employee Communications 2006, Edelman
in-person
New Frontiers in Employee Communications 2006, Edelman
most effective
New Frontiers in Employee Communications 2006, Edelman
A focus on leaders
accountability
communication competencies
internal communicators
support
line managers
face to face
antidote to technology
Trends and buzz words
feedback feedback feedback
beyond the workplace
“If we really want to see an engaged workforce, I think we have to start with the real needs of that work force and work back from that to create the (communications) strategy. We have to put employees under the same microscope as we put our customers under…”Roger D’Aprix
less words
picture
business strategy
visual communication
visual cues
“Less than 30% of the population strongly uses visual/spatial thinking, another 45% uses both visual/spatial thinking and thinking in the form of words, and only 25% thinks exclusively in words.”Dr. Linda Kreger Silverman, Director, Institute for the Study of Advanced Development.
Trends and buzz words
web 2.0
“(Web 2.0 is) an idea that the reciprocity between the user and the provider is what's emphasised. In other words, genuine interactivity, if you like, simply because people can upload as well as download.”Stephen Fry
“...the read/write web...”Sir Tim Berners-Lee
online
accessible to anyone
community of peers
‘social media’
employee profiles
video rich
discussion forum
feedback
iChannel
16,000 employees
in-company social media
‘Ask a leader’
forums
CEO webcast
employee film festival
pushed out
virtual screensavers
pulled back in
Blogging
journal style
reverse chronological order
personality
comments and interaction
proximity and participation
30% Fortune 500
Podcasting
radio show
subscribers
listen on the go
Wikis
“Among organisations that use multiple media channels, wikis are viewed as the most effective.”New Frontiers in Employee Communications 2006, Edelman
wikipedia
intellipedia
living business resource
powered by employees
open knowledge
read/write web
own
responsibility
maintain themselves
agile processes
breaking events
pool resources
efficiently
organisational memory
learned experiences
What does it mean?
audience expectations
create, receive & share
range of options
match audience/message
with medium
consider strategies
maintain competitive advantage
What does tomorrow hold?
credit crunch
burning platform for change
survival
What does the future hold?
personal brand managers
accessible tools
holding the space
Content reigns
relevant
high quality
creative
accessible
immediate
New frontiers?
identify business needs
improve performance or culture
reach the audience
more options
more interactivity
higher expectations
