new era relationship management
TRANSCRIPT
Copyright 2015 Glome oy
Copyright 2015 Glome oy
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DO YOU TRUST ME?
Copyright 2015 Glome oy
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DO YOU TRUST MY BUSINESS?
Copyright 2015 Glome oy
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91% WORRY WHAT BUSINESSES
DO WITH THEIR DATA
Source: http://www.pewinternet.org
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80% WILL NOT EVEN TRY YOUR
APP OR SERVICE
Source: http://www.adweek.com
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REGISTERED USERS 4-7%
93-96% UNKNOWN VISITORS
CUSTOMERS <1%
THE TRADITIONAL
SALES FUNNEL
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GLOME REMOVES LOGIN
Copyright 2015 Glome oy
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WE CREATE
SOFT ACCOUNTS
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NOTHING IS REQUIRED FROM THE USER
NO SIGN-UP NO INSTALLS
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FRICTIONLESS SOFT ACCOUNT FUNNEL
SOFT ACCOUNT
TRUST
ENRICH USER DATA
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IMPROVE USER ACQUISITION
& RETENTION
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SHORTER PATH TO
PURCHASE
ACCOUNT EXISTS
CALL TO ACTION
CALL TO ACTION
SIGN UP / LOG IN
TRADITIONAL FLOW
GLOME REMOVES 2 STEPS
TRY BEFORE
BUY
TRY BEFORE
BUY
EVALUATE PAYMENT
PAYMENT
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EXAMPLE USE CASE & BENEFITS
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CREATION OF FOOD.COM
SOFT ACCOUNT15:00Marcus is at the office. He adds a recipe from “Meatballs by Food.com" to his favourites with his work laptop. No login is required.
16:00Marcus is at the grocery store. He uses Meatballs favourite recipes as a shopping list on his mobile. Now he has linked two devices to the soft account.
17:00Marcus is in his kitchen. He uses the same recipe while cooking using his tablet. A third device is added to the soft account.
18:00Marcus is surfing the Web. Before moving into other activities, he comments on the recipe to Meatballs service. For this additional information, like his email address, is needed, but he gives it happily, because he already trusts the service.
20:00Marcus will get some friends over, of which 2 are vegetarian. He checks out EasyVegan - another service by Food.com. Now Food.com can connect the dots for the user. Second service is attached to Marcus’ profile.
Marcus now has an “Food.com Account”, which links his four devices and two services to him without a need to login.
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15:00 16:00 17:00 18:00
Recipe
Glome
Shopping list
Howto
Own version
SOFT ACCOUNT
+ + +
+
HARD ACCOUNT
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FOOD.COM ACCOUNT
+ + +
MEATBALLS
EASYVEGAN
MUSCLE UP
5-MINUTE MEALS
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• Data from users behaviour on different devices is available for service provider
• Service provider can connect users from different services simply
• No need to maintain personal information on soft accounts
• User can do digital purchases without login
• User can move swiftly from soft account to fully registered user
BENEFITS OF FOOD.COM ACCOUNT
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HOW GLOME WORKS
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BASE OF OFFERING: GLOME API
Plugins for most common CMS’s (Wordpress and Drupal).
Javascript implementation with a bundled proxy solution for security.
RESTful API with clear documentation and examples.
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FREEMIUM
Starting from: 0€ / month• 2500 active soft accounts* • limited data quota • limited device linking • no 2-factor security • 2 sites under same API key • community support
* "Active soft account" is a user activated Soft Account
Consultancy, strategy and support offerings priced separately.
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ARRANGEMENT AND METHOD FOR ANONYMOUS USER PROFILING AND TARGETED CONTENT PROVISION
EU & US PATENTED TECHNOLOGY
Copyright 2015 Glome oy
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THANK
YOUWWW.GLOME.ME
EDI IMMONEN
[email protected] +358 40 1578205 @JEMIWEB