new england direct marketing (nedma) presentation: extreme content reuse
Post on 19-Oct-2014
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Looking for great ideas on how to reuse your content and accelerate your content marketing strategy? This presentation by Aaron Dun of Percussion Software at the NEDMA 2012 Marketing Summit is chock full of interesting ideas on a strategy he calls "Extreme Reuse."TRANSCRIPT
PowerPoint Presentation
2012 PERCUSSION SOFTWARE, INC1Extreme Reuse: From Content Management to Content Marketing Conference Tweets: @mktgtech1 2012 PERCUSSION SOFTWARE, INC2
2 Weeks Ago 2012 PERCUSSION SOFTWARE, INC3
2012 PERCUSSION SOFTWARE, INC4This week
Text REDCROSS to 90999 to make a $10 Donation 2012 PERCUSSION SOFTWARE, INC5Lets Get Started 2012 PERCUSSION SOFTWARE, INC6@ajdun
-OR-
Just a Man and his Dog
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2012 PERCUSSION SOFTWARE, INC9A Question:
Who Here is NOT Doing Content Marketing?910 Marketers 2012 PERCUSSION SOFTWARE, INC10
Only Two Of You Are Not 2012 PERCUSSION SOFTWARE, INC11
9 Out of 10 2012 PERCUSSION SOFTWARE, INC12
Budgets Are Increasing 2012 PERCUSSION SOFTWARE, INC13
No, Really! 2012 PERCUSSION SOFTWARE, INC14
Popular Methods 2012 PERCUSSION SOFTWARE, INC15
2012 PERCUSSION SOFTWARE, INC16
Goals 2012 PERCUSSION SOFTWARE, INC17
17Content Drives Conversion! 2012 PERCUSSION SOFTWARE, INC18
A questionWho is NOT doing some form of content marketing Who considers their corporate website as the pivot point for their content marketing?Obligatory stats about CM on the rise BtoB says CMI Says Flash them faster to get everyone nervous..
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2012 PERCUSSION SOFTWARE, INC20If you always do what you always did, you will always get, what you always got.
--Coach Chadwick, MTRHS ~10 years Undefeated Track Coach20Four Steps 2012 PERCUSSION SOFTWARE, INC21
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Your Technology?22Step #1 Get Your Technology out of your way 2012 PERCUSSION SOFTWARE, INC23
2012 PERCUSSION SOFTWARE, INC24
Can You find the Road?
25Count The Steps To Publish 2012 PERCUSSION SOFTWARE, INC26
2012 PERCUSSION SOFTWARE, INC27Takeaway: Instant publishing, advanced workflow, automated SEO, easy content contributionget started!
2012 PERCUSSION SOFTWARE, INC28
Is this your Content? 28
Step #2: Break Down Silos 2012 PERCUSSION SOFTWARE, INC29 2012 PERCUSSION SOFTWARE, INC30
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33 2012 PERCUSSION SOFTWARE, INC34Takeaway:Coordinate your content, cross functionally, cross platform. We Need More Content 2012 PERCUSSION SOFTWARE, INC35
35Step #3: Make Everything Content 2012 PERCUSSION SOFTWARE, INC36
Perspective Matters 2012 PERCUSSION SOFTWARE, INC37
37Really 2012 PERCUSSION SOFTWARE, INC38
Content Is All Around You 2012 PERCUSSION SOFTWARE, INC39Support Calls Blog Posts Public Relations Blog Comments Online Advertising Social Media Posts Analyst Reports Trade Shows Webinar Series Sponsorships SEO Custom Events Communities CSR Market Research Segmentation Analysis Print Advertising SlideshareCustomer Quotes Brand Building Competitive Analysis Content Development Speakers Bureau Blog Contests Referral Programs Whitepapers Direct Mail Surveys39Its Here: 2012 PERCUSSION SOFTWARE, INC40
Its In Your Community 2012 PERCUSSION SOFTWARE, INC41
Or Here
2012 PERCUSSION SOFTWARE, INC43
And Here 2012 PERCUSSION SOFTWARE, INC44
And My Favorite 2012 PERCUSSION SOFTWARE, INC45
Events Are Content 2012 PERCUSSION SOFTWARE, INC46
Online & Off 2012 PERCUSSION SOFTWARE, INC47
At The Event 2012 PERCUSSION SOFTWARE, INC48
2012 PERCUSSION SOFTWARE, INC49
At The Front Door 2012 PERCUSSION SOFTWARE, INC50
During 2012 PERCUSSION SOFTWARE, INC51
At The DJ Stand Content Lives On 2012 PERCUSSION SOFTWARE, INC52
2012 PERCUSSION SOFTWARE, INC53Takeaway:Content is Everywhere. Find it. Use it. Post it. Share it!
What To Do With All Of That Content 2012 PERCUSSION SOFTWARE, INC54
54Step #4: EXTREME Reuse 2012 PERCUSSION SOFTWARE, INC55
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If It Works Here
Use It Again Here
1Theme10Assets6Touches8WeeksTake It To The ExtremeSeries Of Blog Posts 2012 PERCUSSION SOFTWARE, INC61
Became A Webinar 2012 PERCUSSION SOFTWARE, INC62
And Then A Whitepaper 2012 PERCUSSION SOFTWARE, INC63
All Posted To Our Site
And To Social
Contributed Articles
And On Slideshare
Why Not Do a Hangout?
Follow-on Resources
2012 PERCUSSION SOFTWARE, INC71Takeaway: Reuse Your Content/Themes at Least Eight Times!
Just Four Steps 2012 PERCUSSION SOFTWARE, INC72
Reuse your content at least 8x!Content is all around you!Get your technology out of your wayBreak down your content and platform silos 2012 PERCUSSION SOFTWARE, INC73
And Finally: EMBRACE the New Measurement 2012 PERCUSSION SOFTWARE, INC74
New Content Effectiveness KPIs 2012 PERCUSSION SOFTWARE, INC75Content Delivered Volume, channel penetration
Content Engagement Comments, subscribers, tweets, shares, etc
Content Effectiveness Traffic, click through, conversion
Blog Effectiveness Post views, tweets, shares, subscribers, conversions
Today's web looks and acts nothing like the web experience of 2 years from now
76Any Guesses On Whats Next? 2012 PERCUSSION SOFTWARE, INC77
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Thank You! 2012 PERCUSSION SOFTWARE, INC79
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