new economy, new democracy, new ecology?

New Economy,New Democracy,New Ecology?

OtaEco ‘00

Man, Environment and Technology

Information Society and Sustainable Development

Helsinki

18 October 2000

1

New New EconomyEconomy,,New Democracy,New Democracy,New Ecology?New Ecology?

Jesse MarshAtelier Studio Associato

[email protected]


OtaEco ‘00



Helsinki

18 October 2000

2

Globe of VillagesGlobe of Villages

NATIVE AMERICAN INDIAN NATIONS, 1800 ca. ECO-FOOTPRINT RATIO 1:1


OtaEco ‘00



Helsinki

18 October 2000

3

Global Village?Global Village?

DOWNTOWN MANHATTAN, 2000ECO-FOOTPRINT RATIO 1:100.000


OtaEco ‘00



Helsinki

18 October 2000

4

What’s wrong with “Old”?What’s wrong with “Old”?Structure Should be Actual trend

Economy Market systems regulatefair distribution of wealthand rational usage ofresources

Global financial flowsincrease inequality;externalisation of costsleads to environmentaland social imbalances

Democracy Representativeparticipation in decision-making optimisescollective decisions

Mediatisation of politicsand influence of lobbiesdistort decisions; crisis ofrepresentation of nationaland global institutions

Ecology Harmonic interplaybetween natural systemsand human norms,practice and tools

Disjointing of human andnatural systems;impoverishment of bio-and cultural diversity

THE MISSING LINKS BETWEEN THE VILLAGE AND THE GLOBE


OtaEco ‘00



Helsinki

18 October 2000

5

Can the “New” improve?Can the “New” improve?• Potential contribution of the Information Society

to Sustainable DevelopmentDematerialisation: Same result with less material consumption

Immaterialisation: Virtuality satisfying human needs

Inclusion: Greater opportunities for all without distinction

Democratisation: Enhanced participation in political processes

Reflexivity: Adaptability to changes in the environment

Freedom of choice: Lifestyles based on quality of life

Rationalisation: Increased eco-efficiency of human activity

Source: ACTS/GAD Chain Guideline A1 (Jesse Marsh)


OtaEco ‘00



Helsinki

18 October 2000

6

ScenariosScenarios

COLLECTIVEMIND-SET

USE OFTECHNOLOGY

ATOMISTIC/ENTREPRENEURIAL

NETWORKMENTALITY

EMANCIPATORY

CONTROL/REPRESSIVE

Source: ACTS/ASIS Project (Institute for Prospective Technological Studies, Seville)

BORING DISEASE

ECO-CYBER

CYBERPOLIS

LIBERATION


OtaEco ‘00



Helsinki

18 October 2000

7

Shifts in thinkingShifts in thinking• Need for a shared new understanding of the

nature and role of key concepts

TECHNOLOGY

SUSTAINABILITY

LIFESTYLES

NETWORKS


OtaEco ‘00



Helsinki

18 October 2000

8

TechnologyTechnology

Definitions from The American Heritage Dictionary, Microsoft Bookshelf

1. a. The application of science, especially to industrial or commercial objectives.b. The scientific method and material used to achieve a commercial or industrial objective.

2. Anthropology. The body of knowledge available to a civilization that is of use in fashioning implements, practicing manual arts and skills, and extracting or collecting materials.

A humourous invention for a fork-pen that allows employees to work during lunch.

A material object produced for an industrial objective (shipping wine), transformed by social practice.


OtaEco ‘00



Helsinki

18 October 2000

9

SustainabilitySustainability

EQUITY

ECOLOGY

FUTURITY

PARTICIPATION

ENVIRONMENTAL

SOCIAL

ECONOMICAL

DIVIDED ACCORDINGTO SPHERES OFCONCERN

HOLISTIC INTEGRATIONOF HUMAN ASPIRATIONS


OtaEco ‘00



Helsinki

18 October 2000

10

LifestylesLifestylesEXTERNALLY IMPOSEDIMAGES, RHYTHMS ANDSTRUCTURES

GOVERNED BY INDIVIDUALCHOICES BASED ON QUALITY AND RATIONALITY


OtaEco ‘00



Helsinki

18 October 2000

11

NetworksNetworks

TECHNICISEDHIERARCHY

INTERLINKING OFCOMMUNITIES OFPLACE, INTERESTAND/OR VALUE

FLAT INTERCONNECTIONCOMMUNICATION

FINANCIALFLOWS

MARKETESCHANGE

NETWORKEDCOMMUNITIES

INTEROPERABILITY LINKS


OtaEco ‘00



Helsinki

18 October 2000

12

New ParadigmsNew Paradigms• Creativity for a New Economy

Rediscovering that value is derived from social innovation and exchange

• Fractality for a New DemocracyRediscovering the appropriate scales for institutions to act and interact

• Culturality for a New EcologyRediscovering communalities, valorising differences, and learning how to communicate


OtaEco ‘00



Helsinki

18 October 2000

13

Creativity:Creativity:New EconomiesNew Economies

LOCALCLIENTS

LOCALAGENTS

ServiceDelivery

PARTNERS IMMATERIALASSETS

OPERATIONALFUND

NETWORKCHARTER

EQUITYFUNDINVESTORS

PWC

EXTERNALSERVICES

NetworkedEnterprise

NetworkServices

KEY

VALUE ADDINGFLOWS

FINANCIALFLOWS

• Economic systems which better enable people to invest energy and creativity

• What is the current cost of negotiation and management?

• Bringing value closer to value creation

• Do we really need companies?

• Systems based on dynamic value networks

PROPOSAL FOR A THIRD-PARTY NETWORK MANAGEMENT SERVICE (ISIAS PROJECT)


OtaEco ‘00



Helsinki

18 October 2000

14

ACTION

PLANS

MONEY

ORGANISATION

ORGANISATION

MONEY

PLANS

ACTION

Fractality:Fractality:New DemocraciesNew Democracies

PROPOSALS FOR DYNAMISATION OF INSTITUTIONAL STRUCTURES (TESSE AND DEPLOY PROJECTS)

… CORPORATE AND PUBLICSTRUCTURES AND...

TOWARDS A NEW EQUILIBRIUM BETWEEN…

… VIRTUAL ORGANISATIONSOF SELF-REGULATING NETWORKS

ENVIRONMENT

DECISIONS EVENTS

IMAGEFORMULATE SHAPE

VERIFYREAD

BUY

ENVIRONMENT

DECISIONS ACTION

VERIFYREAD

SPHERE OF POLICY

INTERVENTION

WITH A DEMATERIALISATION OF POLICY-MAKING


OtaEco ‘00



Helsinki

18 October 2000

15

Culturality:Culturality:New EcologiesNew Ecologies

PROPOSAL FOR A EUROPE OF INTER-CULTURALLY NETWORKED COMMUNITIES (ASIS PROJECT)

CENTRUM

PERIPHERIA

MEDITERRANEA


OtaEco ‘00



Helsinki

18 October 2000

16

Enabling TrendsEnabling Trends• INFORMATION COMMUNICATION

• PRODUCT PROCESS

• SECTORIAL INTEGRATED

• HOMOGENEITY MOLTEPLICITY

• LINEAR CYCLICAL

• COORDINATION ANIMATION

• EVOLUTION RUPTURE

new economy, new democracy, new ecology?

Technology

new democracy

new equilibrium

new economy

new ecologies proposal

new democracies proposals

shared new understanding

new paradigms creativityfor

new economies economic