new college frosh '13 sponsorship package - university of toronto
DESCRIPTION
Edited by the New College Frosh '13 Sponsorship Executive Team. Team Leader: Karen Zhou Orientation Coordinator: Craig ManiscalcoTRANSCRIPT
SPONSORSHIP O P P O R T U N I T I E S
NEW COLLEGE ORIENTATION
Frosh Week 2013
Orientation OverviewEvent Highlights Introduce Yourself Recognition Experience Interactive Menu Terms & Conditions TimelineContact
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PROGRAM OVERVIEW
New College Orientation is dedicated to making Frosh Week a supportive and engaging experience for 1,000 participating students. In contributing to their first taste of university life, sponsors like you have the unmatched advantage of expanding brand exposure and creating a lasting impression on one of the largest student communities in Canada.
CONTENT
Join us in helping new students as they embark on their university journey!
EVENT HIGHLIGHTS
Pump Up Parade
Block Party U of T Concert
Bed Race Clubs Day
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We offer 3 sponsorship strategies tailored to enhance your company presence via direct access to our frosh and student leader population. Together, these 3 channels of approach provide a comprehensive marketing strategy to engage our unique demographic.
New College is home to a diverse community of students from all over the world. Last year, 900 students attended Frosh Week. The charts on this page represent the breakdown of our population.
INTRODUCE YOURSELF
RECOGNITION
Promote brand recognition in print and digital formats.
Highlight the value of your products and services on our
Frosh Week promo materials to 1,000 New students!
EXPERIENCE
They have to try it to believe it! Have our frosh experience just how valuable your products
and services are by providing them with a Frosh Kit essential, raffle prize, or with live support.
INTERACTIVE
Be part of the action! Engage our frosh, feature on our tours,
or set up a booth to speak with students who are looking for the tools to make the most of
their university life.
500
400
300
200
100
0Residents Commuters
50%
40%
30%
20%
10%
0%International
48%
41%
11%
Canadian (inside Ontario)
Canadian (outside Ontario)
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RecognitionLeave a lasting impression on our frosh and
student leaders by advertising on both our print and digital promotional material. This includes our Frosh Week invitations, Frosh t-shirts, video
placement, 8’ x 3’ banner, and more. Show your support for the student community early
and they will look for your products and services throughout their careers.
SPOTLIGHT YOUR BRAND!
Experience
* items shown here are for example only
The best way to ensure that New students really connect with your brand. Put your products into their hands! Reach out to our students by offering your products, services, and vouchers as Frosh Kit essentials or Raffle Prizes.
All registered frosh and frosh leaders receive a Frosh Kit stocked with items such as personal hygiene products, snacks, and stationary. In-kind sponsorship can also includes raffle prizes. Some past examples are netbooks, headphones, apparel, and games. You can also enhance these students’ Frosh Week experience through event support in the form of catering, equipment and facility support.
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Target Market Interactive
Take the proactive approach... Send your best representatives to introduce your brand to the student population. Book a booth at our events to ensure an active presence during Frosh Week and show students why your business is their best choice!
Interactive
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RECOGNITIONGet your order in by the deadline and as a thank
you, we’ll feature your company on the official orientation website and social media channels
LOGO ON POSTER INVITATION 2”x2” logo on our poster, mailed
to ~1,200 incoming students$600
PRINT INSERT IN FROSH KIT Customized letter size advertisement
in 1,000 frosh kits$500
HANDBOOK FEATURECustomized advertisement in our printed
“U of T Survival Guide.” ~1,000 copies$1,000 for Full Page$500 for Half Page
LOGO ON FROSH SHIRT Worn by 1,000 participants
throughout Frosh Week $1,000 for 2” x 2”
FEATURE IN VIDEO TEASERA product feature in our Frosh Week
video trailer. Last year’s had 2,800 views!$500
LOGO ON BANNER Displayed on an 8’ x 3’ banner
throughout Frosh Week$300 for 2’ x 2’ $200 for 1’ x 1’
FROSH KIT INSERTie. personal hygiene products, snacks,
living supplies, vouchers in 1,000 frosh kits1 item per frosh kit
RAFFLE PRIZEie. tablets, headphones, apparel,
event tickets, giftcardsCustomized
EVENT SUPPORT Catering, musician/band, equipment
and facility support, etc.Customized
In-kind sponsorships will be valued at half of their MSRP. This value may be used towards ourrecognitionoptions
EXPE
RIEN
CE
INTE
RAC
TIV
E
PRIORITY BOOTHINGRepresent your brand and showcase your products
and services live during Frosh Week$400 - 2,000 per booth
EVENT OWNERSHIPAsk us about events that are available for complete
sponsorship, including name branding, booth placement, and other opportunities
$ 1,500
Be a member of
the New College community by
connecting with students face
to face
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TERMS & CONDITIONS1. New College Orientation Committee will be known as “New College” in these General Terms and Conditions.
2. Sponsor applications are handled on a first come first serve basis. New College retains the rights to reject any sponsor whose products or services are deemed inappropriate for the purposes of Frosh Week.
3. All sponsorship materials must be submitted within the deadline indicated on the timeline page of this document.
4. Without exception, New College must be paid at least 50% of the monetary deposit at the time of booking. Sponsorship payments are deemed overdue from the date of the event and the subsequent conditions will apply.
5. All amounts paid by the sponsor after the start of the event will bear interest that will be calculated on a daily basis, at the rate of eight percent (8%) from the first day of the event until the date that the full payment is received.
6. New College will not be liable for damage or loss to a sponsor’s properties through fire, theft, accident, or any other cause, whether the result of negligence or otherwise.
7. No part of an exhibit and no signs or other materials may be pasted, nailed, or otherwise affixed to walls, doors, or other surfaces in a way that mars or defaces the premises or equipment and furnishings. Damage from failure to observe this notice is payable by the sponsor.
8. The sponsor(s) reserves the rights to be acknowledged as an official sponsor of New College Frosh Week, acquire the benefits of their sponsorship as outlined in this document and nominate a logo of their business for display.
9. Any additional marketing materials of the sponsor(s) such as stands, brochures, commercials, logos, etc. will be provided by the sponsor to New College at the sponsor’s expense
10. New College reserves the right to update the above policies at any time. By submitting an order, it is assumed that you have read all of our policies and agree to comply with our terms and conditions.
CANCELLATIONS 11. Cancellations received after 14 days prior to the event will incur a fee of 50% of the sponsorship package, which means that the initial deposit becomes non-refundable.
12. Cancellations must be made in writing to [email protected], otherwise the full amount will be charged.
13. New College has the right to refuse any booking based on its Sponsorship Policy.
EVENT BOOTH & SUPPORT:Submit your signed contract, payment, and booth proposal
FROSH SHIRT LOGO:Submit your signed contract, payment, and company logo EVENT OWNERSHIP:
Submit your signed contract, payment, and event proposal
HANDBOOK FEATURE & KIT INSERTSSubmit your signed contract, payment, items and/or promotional design
5 AUG
29 JULY
16 AUG11 JULY
S U M M E R 2 0 1 3
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DEADLINESTo facilitate and
ensure quality production, please
adhere to the following deadlines.
5 JULYFROSH WEEK INVITATION:Submit your signed contract, payment, and company logo
CONTACT US
_____________________
[email protected] ( ) -
New College Orientation 2013University of Toronto
45 Willcocks Street, Rm 100Toronto, ON M5S 1C7
20 JULYTRAILER FEATURE:Submit your signed contract, payment, and product.
NEW COLLEGE FROSH WEEK 2013