new challenge in cae from asia - · pdf file- 2000. 9 : the company name ... - manual...
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New Challenge in CAE from AsiaNew Challenge in CAE from Asia
FunctionBay, Inc.
Company History
- 1997 : Recursive Dynamics Inc. was founded in Korea.- 2000. 2 : RecurDyn V2 was released and marketing was started. - 2000. 9 : FunctionBay U.S.A was founded- 2000. 9 : The company name was shifted to FunctionBay Inc.- 2000. 9 : RecurDyn V3 was released.- 2000.10 : KUSCO-Japan invested and is selected as a Japanese
Business Partner - 2001. 6 : RecurDyn V4 Release seminar in Tokyo- 2001. 8 : RecurDyn is introduced and distributed in Taiwan- 2001. 9 : RecurDyn V4 Release seminar in Shanghai, Beijing- 2001.10 : RecurDyn is introduced and distributed in China- 2001.10 : RecurDyn is introduced and distributed in South-Asia- 2001.11 : RecurDyn V.4.1 is Released - 2002.02 : First FunctionBay User Conference- 2002.04 : FunctionBay China will be established
Company Symbols
Name : FunctionBay, Inc.Logo :
Slogan : It just works betterRecurDyn Logo
Color : Blue
Products
RecurDyn/Solid : CAD & Modeler, Animation, Post-Processor RecurDyn/Solver : Rigid & Flexible MBD RecurDyn/Toolkits : Flex, Linear, Auto, Train, HM-Track, LM-Track, Chain, Pulley, Control, Manager, Electro, Hydraulics, 2DMTT, 3DMTT, Cable, etcCFDyn/Professional : PlannedEngineering Solver business (OEM Business)Game solver and other applications
Current Key Customers
Komatsu Ltd., Alpine Japan, HitachiKomatsu Ltd., Alpine Japan, Hitachi--Construction, HitachiConstruction, Hitachi--Machine Machine lab, Toyota, Seikolab, Toyota, Seiko--Instrument, FujiInstrument, Fuji--Film, ToshibaFilm, ToshibaTokyo Metropolitan Tokyo Metropolitan EduEdu. Center . Center Keenaw Keenaw Research Center (U.S. Army winter proving ground)Research Center (U.S. Army winter proving ground)Xerox, JohnXerox, John--DeereDeereSamsung electronics, HyundaiSamsung electronics, Hyundai--Heavy Industry,Heavy Industry,LGLG--Cable, HyundaiCable, Hyundai--Motors, HyundaiMotors, Hyundai--MobisMobis, Hyundai, Hyundai--Heavy electricHeavy electricAgency for Defense Development, POSCO Agency for Defense Development, POSCO Agricultural Machine R&D Center in KoreaAgricultural Machine R&D Center in KoreaKorea Machine R&D CenterKorea Machine R&D CenterKORAIL, Korea Institute of Science & TechnologyKORAIL, Korea Institute of Science & TechnologyTransportation Research Center, Korea Electric R&D CenterTransportation Research Center, Korea Electric R&D CenterMany Universities (More than 30 universities in worldwide) Many Universities (More than 30 universities in worldwide)
Company Structure
Function Bay HQ (Management Team)
International & Planning Marketing & Sales Finance & Accounting R & D Center
- Business Development - International Affairs- Legal Affairs- Foreign Function Bay
Subsidiary - Foreign Distributor- Foreign Partnership- Strategic Planning
- Domestic Marketing &Sales
- Domestic Partnership- Domestic Advertisement - Training & Education - Consulting- Manual Development - Quality Control
- Finance & Accounting- Tax- Material Procurement- Human Recourses
- Development- Consulting- Test
Interface 1
Interface 2U.S. operation, FBUS
JP operation, KUSCO
KR operation, FBK RD Solver
CFD CN, AP operation, FBC
Worldwide Sales Channel ExpansionKorea (Since 2000. 3)
FunctionBay Inc, SeoulJapan (Since 2000. 11)
KUSCO-Japan, Tokyo, OsakaUSA (Since 2000.10)
FunctionBay Inc. USA, Ann Arbor, MichiganChina (Since 2001.11),
FunctionBay China (2002. 4), BeijingSub-Distributor in Beijing, Shanghai, Chendu
South-Asia (Since 2001. 9)Distributors in Taiwan, Singapore, Malaysia
Europe (Since 2003) : Planned
CAD/CAE Market Consolidation
Test
OtherAuto/AeroAuto/AeroIndustries
Pro/DesktopMid-Range
ACIS?Solids
VericutUnigraphicsDenebCAM
Mech-anicaMechanical System
Simulation
MechanicaFEA
DivisionNavigatorDMU
WindchillENOVIAPDM
Partners?EDSIBMServices
PTCUnigraphicsCAD/CAM
SolidWorks Solid Edge
Elfini, GPS, SRAC
Kinematics
Solid EdgeSolid EdgeSolid EdgeSolid EdgeSolid Edge
Ideas
What is the best combination of software?
Market Situation in Mechanical Simulation
MBDFEA
Buyer’s MarketSlow Revenue IncreaseLess New Rooms in MarketMany Strong CompetitorsTechnically Well EstablishedSeveral SolutionsGeneral UI is good for Designer
Seller’s MarketFast Revenue IncreaseLarge New Rooms in MarketOnly One Big PlayerTechnically in Early Stage Only One Best SolutionGeneral UI is not enough for Designer
Market AssessmentTarget Revenue in 2004 : $ 10M Driving Force : Best product, Best service, Best pricePenetrate weak areas of competitors (High speed, High stiff, andDiscontinuity problems)
Automotive (cars, light trucks, heavy trucks and off-road vehicles, train)Aerospace (planes, spacecraft, defense, satellite)Machinery (manufacturing and assembly equipment, printing presses, etc.)Electro-mechanical products (photocopy machines, magnetic and optical storage devices, laser and inkjet printers, etc.)
The total Mechanical CAE market is approximately $1 billion, buthuge rooms for Design area.
However, this market deals today primarily with engineering analysts. It is very important to realize that the development of custom product simulation modules can greatly expand the user base and usage related to product simulation.Robust and fast solver is absolutely necessaryToolkits, Macro and Customization
RecurDyn RecurDyn / Professional ComponentsComponents
Solid Modeler(CAD Interface)
Toolkits
RecurDyn / Professional
Solver
Post Processor(Animation +
Plotter)
RecurDynRecurDyn / Architecture DesignArchitecture Design
RecurDyn V4Modeler
CAD EmbeddedModeler
CAE OrientedModeler
CAD Like Modeler For CAE Good For Modeling
but Bad for Engineering
Analysis
Mechanica Motion,
DDM, etc
Good For Engineering
Analysis but Bad for
Modeling
ADAMS, DADS,
NATRAN/PATRAN
Etc.,
Good For Modeling
And Also Good for Engineering Analysis
RecurDyn
RD/Toolkits
RecurDyn
CAD Embedded CAE Oriented
Modeling Perform
ance zone
Engineering Performance zone
XAdvantages of CAE oriented Advantages of CAD embedded
+ Toolkit (Extension of engineering performance)
RecurDynRecurDyn=
Competition : Strengths and Weaknesses
CompetitionsHigh-Range : ADAMS, DADS, Mechnica, SimpackMid-Range : DDM, Working ModelCFD/Professional : Star-CD, Fluent, CFX, ICEPAK, FIDAP, etc
Product StrengthsRobustness and Simulation SpeedSuperior User InterfaceCustomizability (Macro) and ToolkitsLow Development Cost
Product Weaknesses NewnessNot Much Business ExperiencesSales Channels are developingLimited Financial Recourses
Mechanical System Simulation Market (2000)
$ 100 Million with 10% - 20% increase every year
Etc.15%
DADS10%
Pro-M15% WM
5%
ADAMS55%
Expected Mechanical System Simulation Market of FunctionBay (2005)
$ 150 Million with 5% - 10% increase every year
DADS10%
Etc.10%
RecurDyn15% Pro-M
10%
ADAMS55%
Revenue of RecurDyn
0
5
10
15
20
25
30
1 2 3 4 5
Year
Million D
ollar