new center development - brunswick · pdf file · 2011-05-27- new center gallery -...

BBBBN E W C E N T E R D E V E L O P M E N TN E W C E N T E R D E V E L O P M E N TBN E W C E N T E R D E V E L O P M E N TBBN E W C E N T E R D E V E L O P M E N TBBrunswick is committed to continuous improvement. As a result, all specifications and options are subject to change without notice. Not for reproduction without the express written consent of Brunswick Bowling & Billiards Corporation. Bass Pro Shops® - Bass Pro is a registered trademark of Bass Pro Intellectual Property, LLC. Splitsville® - Splitsville is a registered trademark of L & M Enterprises. Big Al's® - Big Al's is a registered trademark of Big Al's, Inc. The Corner Alley® - The Corner Alley is a registered trademark of Trifecta Management Group, Inc. Round Bowling & Amusement® - Round Bowling & Amusement is a registered trademark of Round One Corporation. Pinstripes® - Pinstripes is a registered trademark of Dale Schwartz. Wall Street Journal® - Wall Street Journal is a registered trademark of Dow Jones, L.P. Good Morning America® - Good Morning America is a registered trademark of American Broadcasting Companies, Inc. Xbox® - Xbox is a registered trademark of Microsoft Corporation

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- Invest in Bowling - Blu-O · Traditional - Pinz · Hybrid- Invest with Brunswick - Splitsville® · Boutique - Big Al's® · Hybrid- Choose Your Center Type - Bowl-In-Cafe · Boutique - Round Bowling & Amusement® · FEC- Making Your New Center a Reality - Shenaniganz · Hybrid - King Pins at Fun City · FEC- Build-To-Bowl® - Bowlera · FEC - Pinstripes · Boutique- New Center Gallery - Mel's Lone Star · Hybrid - Invest with Brunswick- Bass Pro Shops® · Specialty - Red & Black · FEC

TABLE OF CONTENTS

Go to www.brunswickbowling.com/bowling-investment | | Go to www.brunswickbowling.com/bowling-investment

Bowling is one of the world's top recreational activities, capturing the imagination of audiences from all age categories and demographic segments.

Bowling draws over million participants annually in countries, creating a $ billion global industry. It has almost double

the active participants of golf, and more than three times the active participants of tennis or skiing in the United States.

Today, bowling has evolved into a year-round, multi-leisure activity combining sport, recreation, and entertainment. With the application of new

technologies and the emergence of new business models, bowling has broadened its global customer base by off ering a diversity of entertainment

and recreational options. The bowling industry continues to grow in popularity and off ers many opportunities for profi t and growth.

INVEST IN BOWLING

W H O I N V E S T S I N B O W L I N G ?

Independent business owners including many second and third generation families

Corporationsincluding publicly held companies

Entrepreneurs – looking for long-term growth and stability

Entertainment companies such as SEGA, Namco, and Round

Real estate developers and investment companies

Hotels, casinos and resorts

Government and military

INDUSTRY FACTS

• Bowling is an industry on the rise – there has been a tremendous resurgence in the sport, fueled by new interest

from younger bowlers and the advent of “entertainment” bowling centers *

• In the U.S., bowling is gaining signifi cant interest through multiple outlets including Wall Street Journal, ABC’s

Good Morning America and Forbes Magazine

• Bowling is the nation’s # participatory sport with more than million people (ages and over) *

having bowled in across approximately , centers

• Bowling draws over million participants annually in countries

• The universe of + million people who bowled in represents the fourth consecutive year of increasing participation*

• While the misperception exists that bowling is enjoyed mostly by older males, in reality, the average bowler is

years old and females make up % of all bowlers*

• Centers are more profi table than in years past – more families bowl, centers are selling more food and beverages

and drawing broader demographics*

• While some older, smaller bowling centers may close, many are being replaced by larger “entertainment” bowling

centers that are revitalizing the industry*

• Bowling revenue is growing with recreational bowlers compared to league bowlers - with recreational bowlers

spending - times more per visit*

BENEFITS OF RETAIL BOWLING

• Bowling is a cash business with no receivables and very low inventories

• Aft er the initial investment, a bowling business requires litt le working capital

• Operating leverage—once expenses are covered revenue fl ows to the bott om line

• Repeat customers form the basis of the business

• Long-term value—bowling centers operate for generations

• Proven popularity—not a fad!

• Appeals to every age group and demographic

• Recession resistant—historically, retail bowling outperforms other retail businesses in bad economic times

READY FOR THE NEXT STEP?

For additional resources, go to www.brunswickbowling.com/bowling-investment. There you can submit a New

Center Investment form and request a Comprehensive Planning Guide that will take you step-by-step through the

process of developing your new center.

*As reported by the Bowling Proprietors Association of America at www.bpaa.com


I N T E G R I T Y I N N O VAT I O N S TA B I L I T Y

For more than a century, Brunswick has been a world leader in new bowling center development working in partnership with new center investors

to build strong and long-lasting business opportunities in over countries.

Brunswick off ers today’s new center investors a dynamic range of opportunities to achieve their goals. Today over half of all new bowling centers

around the world are supported by Brunswick’s full-line of comprehensive products, services, technology, and expertise.

Brunswick is known worldwide for the quality and reputation of its products and services and off ers a complete and comprehensive package

to support your new business development project from day one, and continuing through day-to-day operations. With Brunswick, you’ll have

everything you need to make your new center competitive, successful, and innovative.

For additional resources, go to www.brunswickbowling.com/bowling-investment. There you can submit a New Center Investment form and

request a Comprehensive Planning Guide that will take you step-by-step through the process of developing your new center.

INVEST WITH BRUNSWICK

Founded in

by John Moses

Brunswick—a

Swiss immigrant

Brunswick enters

the bowling

industry, making

wooden lanes, pins

& bowling balls

Brunswick opens

European

Headquarters

World leader in marine

engines, pleasure boats,

fi tness equipment,

bowling and billiards

A global company with

, employees around

the world

1845

1890 1960

1925

Net sales $. billion

— % of revenue

outside of the US

2009

2011

15,0001961

Entrance into the

marine business

by acquiring Owen

Yachts and Larson

Boat Works.

One of the longest

listed companies

on the New Stock

Exchange York


F O C U S

• League & open play bowling

• Targets all ages

• Limited food & beverage

A D D I T I O N A L V E N U E S

• Pro Shop

• Lounge Area

• Snack Bar

• Billiards

• Small Game Room

TRADI TI O NAL

The business of bowling today is comprised of four types of business models. It is critical in today’s business to understand the business models

in the industry and what the key components and drivers are of each.

CHOOSE YOUR CENTER TYPE

F O C U S

• Family entertainment—

parties, events

• Bowling is a component

• Targets families & all

age groups

• Multiple food & beverage

off erings


• Redemption Arcade

• Party Rooms

• Laser Tag

• Miniature Golf

• Bumper Cars

• Go-Karts

• Billiards

F O C U S

• Family & adult entertainment—

parties, events

• Two distinct bowling areas —

“boutique” & family

• Targets families & adults

• Multiple food & beverage

off erings



• Party Rooms

• Laser Tag

• Miniature Golf

• Bumper Cars

• Go-Karts

• Billiards

H YB RID

F O C U S

• Food & beverage – groups,

parties

• Bowling is for entertainment

• Adult-oriented, “night club”

environment

• Majority of business

Thursday-Sunday evenings


• Billiards

• Live Entertainment

• Limited Games

BOUTIQUE

%

%

%

%

%

Traditional F E C Boutique Hybrid

%

%

The percent of revenue by venue is signifi cantly diff erent in the

non-traditional models. Although they require a broader range

of knowledge and expertise to operate, the diverse range of

revenue opportunities and the ability to att ract more customers

on a year-round basis make them highly desirable.*

Food & Beverage

Bowling Related

Game/Att ractions

Other

EXAMPLE OF PERCENT OF REVENUE BY VENUEF E CFamily Entertainment Center

*Results may vary. Brunswick makes no guarantee as to the actual performance of any individual center

For more information on center types and additional resources, go to www.brunswickbowling.com/bowling-investment. There you can

submit a New Center Investment form and request a Comprehensive Planning Guide that will take you step-by-step through the process

of developing your new center.


Alliance Selection

The key to starting a successful center lies in the planning and preparation. How well you address the early phases of the development process will

be critical in achieving your goals. While many variables can impact the timing of your project, the typical center takes - years to complete from

concept to grand opening. At Brunswick, we work closely with customers throughout the process with the following key milestones always in mind:

BUSINESS PLANNING- MONTHS

FEASIBILITY- MONTHS

CENTER DEVELOPMENT - M O N T H S

Construction Approach

Management Planning

Site SelectionDemographic Survey

Financial Projections

Choose your Center Type Business Plan Complete

T H E B R U N S W I C K A DVA N TAG E

In addition to helping develop

your center, Brunswick can

provide a diverse and

experienced team of experts

to guide you in other

critical aspects of your

business, including:

• Management

• Customer Service

• Marketing & Events

• Food & Beverage

• Entertainment

B U I L D -T O - B O W L®

For a single-source, turnkey

solution to your project,

go to www.brunswickbowling. com/bowling-investment/ build-to-bowl to learn about

Brunswick’s Build-to-Bowl

program.

C O M P R E H E N S I V E P L A N N I N G G U I D E

This valuable guide,

available exclusively to

investors selecting

Brunswick as their

solution provider, takes

you step-by-step

through the process of

designing and building a

bowling-focused business.

It includes information on

all the important factors

to consider when planning

a bowling center from

acoustics to parking

considerations.

Financial Benchmarks

Architectural Design

Market Study

Choose Product/Service Mix

T R A D I T I O N A L C E N T E R S · F A M I L Y E N T E R T A I N M E N T C E N T E R S · B O U T I Q U E ' S · H Y B R I D S · B I S F O R B U S I N E S S

MAKING YOUR NEW CENTER A REALITY

For additional resources, go to www.brunswickbowling.com/bowling-investment. There you can submit a

New Center Investment form and request a Comprehensive Planning Guide that will take you step-by-step

through the process of developing your new center.

Alliance Selection

CENTER DEVELOPMENTCENTER DEVELOPMENT

Management Planning

Construction Marketing


Through years of experience, Brunswick has developed eff ective and effi cient methods of coordinating the eff orts of planners, designers,

architects, contractors, installers, and training professionals in order to bring a new center development, modernization, or remodeling project to

life in a timely and cost-eff ective manner. Brunswick is capable of putt ing together multiple resources and disciplines to meet every customer’s need

for effi ciency and cost control.

BUILD-TO-BOWL

B U I L D -T O - B O W L®

The single source solution for

new center construction and

re-imaging projects, provides

a complete line of services

from the earliest planning

stages right through project

completion:

• Site selection, analysis, and

master planning

• Engineering

• Conceptual, architectural,

and interior design

• Graphic design

• Project theme development

• Project budget and business

plans for investors

• Project presentations to city

council and zoning, plus

public hearing assistance

• Construction contract,

sub-contractor, and union

negotiations

• Construction administration

• Product installation

• Bank loan and construction

draw approvals

• Kitchen consultant

administration

• Vendor administration and

management

• National buying power for

construction materials and

center supplies

MEL'S LONE STAR - GEORGETOWN, TXFUN CONNECTION - ALBUQUERQUE, NM

STARS & STRIKES - CUMMING, GA INTERNATIONAL BOWLING CAMPUS - ARLINGTON, TX

PRIME TIME - ABILENE, TX

FAST LANE - LOWELL, AR

View more of the world's greatest centers at www.brunswickbowling.com/photo-gallery.This program is available in North America only.

FAST LANE - LOWELL, AR

BBN E W C E N T E R G A L L E R YN E W C E N T E R G A L L E R YBN E W C E N T E R G A L L E R YBBN E W C E N T E R G A L L E R YB

BASS PRO SHOPSS

PE

CIA

LTY

BASS PRO SHOPS ®

• Total Lanes

• , sq. ft .

• Full Service Restaurant

• Meeting Rooms

LOCATIONS

Altoona, IA

East Peoria, IL (Under Construction)

View more of the world's greatest centers at www.brunswickbowling.com/photo-gallery

ABJI Bowling Center Architecture & Design Awards

st Place - Best New Interior

AWARD WINNER

BLU-O

BLU-O

• Total Lanes

• , sq. ft .

• Lounge/Bar

• Private Rooms

• Teen Room

• Xbox® Gaming Room

• Tatt oo Studio

• Pro Shop

LOCATION

Haryana, India

TR

AD

ITIO

NA

L


S P L I T S V I L L E – B O U T I Q U E

SPLITSVILLE ®

• Total Lanes

• Upscale Screen Theater

• VIP Balcony Theater Seating

• Chatt erbox VIP Lounge

LOCATIONS

Arlington, TX

Fairview, TX

Fredericksburg, VA

Miami, FL

Tampa, FL

BO

UT

IQU

E


st Place - Best New Lounge/Restaurant

AWARD WINNER

SPLITSVILLE


BOWL-IN-CAFE

BOWL-IN-CAFE

• Total Lanes

• , sq. ft .

• Snack Bar

• Sports Bar/Lounge-Bar

• Party Room

• Pro Shop

LOCATION

Mers-Les-Bains, France BO

UT

IQU

E


SHENANIGANZ

SHENANIGANZ

• Total Lanes:

- - Main Section

- - Boutique/VIP

• , sq. ft .


• Billiards

• Laser Tag

• Indoor Electric Karts


• Party Rooms

• Meeting Rooms

LOCATION

Rockwall, TX

HY

BR

ID


BOWLERA

BOWLERA

• Total Lanes

• , sq. ft .

• Redemption and Arcade

• Billiards

• Snack Bar

• Restaurants & Bar

• Wii Room

• Party Room

• Meeting Room

• Pro Shop

• Wine Room

LOCATION

Caguas, Puerto Rico

FE

C


MEL'S LONE STAR

MEL'S LONE STAR

• Build-to-Bowl® Project

• Total Lanes

- - Main Section

- - Boutique/VIP

• , sq. ft .


• Billiards

• Snack Bar


• Party Rooms

LOCATION

Georgetown, TX HY

BR

ID



st Place - Best New Interior

AWARD WINNER

RED & BLACK

RED & BLACK

• Total Lanes

• , sq. ft .


• Billiards

• Snack Bar


• Food Court


• Party Room

• Banquet Facilities

• Meeting Rooms

• Casino

• Pro Shop

LOCATION

Asti, Italy FE

C


HY

BR

IDPINZ

P INZ

• Total Lanes:

- - Main Section

- - Boutique/VIP

• , sq. ft .


• Billiards

• Laser Tag


• Party Rooms

LOCATION

Oakdale, MN



st Place - Best New Lounge/Restaurant

nd Place-Best New Exterior

AWARD WINNER

BIG AL'S

BIG AL'S ®

• Total Lanes

- - Main Section

- - Boutique/VIP

• , sq. ft .


• Billiards

• Snack Bar/Lounge-Bar

• Party Rooms

• Meeting Rooms

LOCATIONS

Beaverton, OR

Vancouver, WA HY

BR

ID


FE

CROUND BOWLING & AMUSEMENT

ROUND BOWLING & AMUSEMENT®


• Existing Building

• Total Lanes

• , sq. ft .


- , sq. ft .

- + Games

• Karaoke Rooms

• Ping Pong Tables

• Billiards

• Darts

• Bar

• Snack Bar

LOCATIONS

City of Industry, CA

Over locations in

and outside of Japan

FE

CView more of the world's greatest centers at www.brunswickbowling.com/photo-gallery


rd Place - Best New Ancillary Profi t Center

AWARD WINNER

KING PINS AT FUN CITY

KING PINS AT FUN CITY


• Total Lanes

- - Main Section

- - Boutique

• , sq. ft .


• Billiards

• Laser Tag

• Go-Karts

• Snack Bar


• Party Rooms

• Meeting Rooms

• Indoor/Outdoor Waterpark

LOCATION

Burlington, IA

FE

C



st Place - Best New Center Interior

st Place - Best New Ancillary Profi t Center

nd Place - Best New Lounge/Restaurant

AWARD WINNER

PINSTRIPES

P INSTRIPES

• Total Lanes

• , sq. ft .


• Banquet Facilities

• Bocce

LOCATIONS

Barrington, IL

Northbrook, IL

Minneapolis, MN BO

UT

IQU

E


INVEST WITH BRUNSWICK

For more than a century, Brunswick has been a world leader in new bowling center development working in

partnership with new center investors to build strong and long-lasting business opportunities in over countries.

Brunswick off ers today’s new center investors a dynamic range of opportunities to achieve their goals. No other

single-source provider comes close to Brunswick’s record for supporting successful new center development

projects. That’s why today over half of all new bowling centers around the world are supported by Brunswick’s full-line

of comprehensive products, services, technology, and expertise.

For additional resources, go to www.brunswickbowling.com/bowling-investment. There you can submit a New Center

Investment form and request a Comprehensive Planning Guide that will take you step-by-step through the process of

developing your new center. BBT H A N K Y O UT H A N K Y O UBT H A N K Y O UBBT H A N K Y O UB

new center development - brunswick · pdf file · 2011-05-27- new center gallery -...

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