new capabilities deck 12-18-09
TRANSCRIPT
© Datamonitor quality data expert analysis innovative delivery
the home of Business Intelligence
innovative deliveryexpert analysisquality data
quality data expert analysis innovative deliverythe home of Business Intelligence
Consumer Consultancy Capabilities
Datamonitor's core Consumer Markets research covers all key fast moving consumer goods (FMCG) sectors
© Datamonitor quality data expert analysis innovative delivery
the home of Business Intelligence
About Datamonitor
Datamonitor is the world’s leading provider of on-line data, analytic and forecasting platforms for key vertical sectors.
We help 6,000 of the world’s largest companies profit frombetter, more timely decisions.
Datamonitor has been awarded business Superbrand status
Datamonitor has offices in London, New York, San Francisco, Dubai, Tokyo, Hyderabad and Sydney
Datamonitor employs 1500 people including 750 analysts and specialist researchers
Datamonitor has a turnover in excess of $200m and is part of the Informa Group
quality data expert analysis innovative deliverythe home of Business Intelligence
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© Datamonitor quality data expert analysis innovative delivery
the home of Business Intelligence
This is because we have a truly Global Research and Analysis footprint
quality data expert analysis innovative deliverythe home of Business Intelligence
Hyderabad, IndiaRahul Bhatia, Director of Research Operations
GLOBAL FIELD RESEARCH NETWORKField Network of over 400 Researchers in more than 90 Countries
Shanghai, ChinaJV with local Chinese market consultancy business
NORTH AMERICANeil Hendry, Vice President of Consulting, CM, FS, VT
Andrew Jerram , Director of Research New York
EUROPELondon
David Shaw, Director of Analysis
Neil Saunders, EU Director of Consulting, CM, FS, VT
Sydney, AustraliaDavid Kurtz, Head of Asia Pacific Research
Dubai, UAEDominic Sharp, Research Director, MENA
© Datamonitor quality data expert analysis innovative delivery
the home of Business Intelligence
Valued by Brand Leaders
quality data expert analysis innovative deliverythe home of Business Intelligence
Energy
Financial ServicesAutomotive Consumer TechnologyHealthcare RetailEnergy
© Datamonitor quality data expert analysis innovative delivery
the home of Business Intelligence
CORE CAPABILITIES
Our consultancy and research services center on 3 core areas of expertise:
1. Consumer trends and insights – identifying unmet needs and understanding consumer dynamics
2. New markets and opportunities – analyzing and spotting new market opportunities and understanding the competitive environment
3. NPD innovation – strategic gap analysis for new product opportunities and providing stimulus for ideation sessions for successful new innovation
We maximize the value of your information – nobody else can combine Consumer, Product and Market insights like Datamonitor!
© Datamonitor quality data expert analysis innovative delivery
the home of Business Intelligence
Consumer trends and insights
• Trend frameworks: develop and refine an organizations’ trend tracking and thinking
– Structure and simplify the complexity of consumer thinking and behavior– Sort trends from fads - pick the winners– Capture emerging and evolving trends - meet consumers’ current and future needs
• Segment & need state analysis: refine targeting strategy and identify new opportunities
– In-depth understanding of specific consumer groups and needs– Refine and reinvigorate positioning, marketing communications and product development
• Occasion & location sizing: quantify the full consumer behavioural landscape in your market
– Segment market value by consumption occasion, location, need state and consumer group – Identify if your proposition is on-target and where new areas of expansion lie – Maximize revenue opportunities by better targeting established and emerging customer
behaviours
© Datamonitor quality data expert analysis innovative delivery
the home of Business Intelligence
New markets and opportunities
• Market dynamics: evaluate marketplace risks and understand market structures– Region and category analysis of food, drink, personal care, home care and other consumer-
facing markets– Strengthen current market position through better strategic decisions and develop more
successful market entry strategies
• Market Opportunity: comprehensive view of the state of the market Understanding trends that will shape the CPG industry
Forecasting consumer demandRefining product propositions enabling leadership in selected markets
• Market Attractiveness: comparative analysis of market --?Quantitative insights from analyzing select economic and socio-demograpic indicatorsVerification of these insights from an analyst perspective
Comparative analysis across multiple markets through the use of uniform weights and measures
• Market sizing: quantify hard-to-size market and competitive environmentsDefine the current and future potential for nascent categories and new markets
– Identify competitors and their market strength
© Datamonitor quality data expert analysis innovative delivery
the home of Business Intelligence
NPD innovation
• Strategic innovation gap analysis: identifying untapped product trends
– Interpreting category, region and competitor product development through consumer need targeting
– Identifying gaps where needs are not being exploited and trends in consumer targeting over time
• Innovation tracking: in-depth product feature analysis (flavor, ingredient, packaging etc.)
– In-depth category review of innovation– Analysis of emerging trends to identify development of features / packaging / claims /
flavours / ingredients across industries and regions over time
• Ideation session support: identifying best-practise from across the globe
– Inspiration from other regions or categories – spot great innovation and use it– Identifying innovations that are likely to be successful, early– Product retrieval for in-session examination
© Datamonitor quality data expert analysis innovative delivery
the home of Business Intelligence
Vertically integrated and supported by unique content sets
• As a vertically integrated company we can provide a full service offering from research execution through to providing actionable recommendations on strategy
• Our consulting capabilities are supported by our unique content sets…
Consumer trends & insights
New markets & opportunities
NPD innovation
New Consumer Insight – ongoing trend tracking service into consumers’ values, attitudes and behaviors
ConsumerGraphics – demographic segmentation of our market data by consumption value
Market Data Analytics – market data in over 600 FMCG segments in 62 countries
Country Statistics – 1,200 macro-economic and socio-demographic indicators across 214 countries
Product Launch Analytics – the world’s largest new product launch tracking database
© Datamonitor quality data expert analysis innovative delivery
the home of Business Intelligence
Industry Executive
Panels
Consumer Panels
End-user Panels
58,000Auto parts manuf. & fleet managers
75,000Industry
executives
50,000Merchants &
shop managers
3,000Utility
executives
14,000Industry
executives
6,000Pharma & biotech
executives
50,000Technology
vendors
2,000Logistics &
courier end users
20,000Major energy
users
200,000
Physicians
156,000IT
decision-makers
13 million Consumers +
Over 600,000 industry research contacts and a panel of 13,000,000 consumers
quality data expert analysis innovative deliverythe home of Business Intelligence
Automotive Consumer Retail Energy Financial Services Healthcare Technology
Full-service offering ranging from survey concept design through to execution, interpretation of results and recommendation of action points
© Datamonitor quality data expert analysis innovative delivery
the home of Business Intelligence
Recent Work Focusing On Our Core Capabilities
Three samples of recent work for our clients…
1. Consumer Trends and Insights – a leading soft drinks manufacturer required in-depth insights into emerging consumer trends in five key markets in order to map these to the need states for bottled water consumption. Datamonitor also mapped the flavour evolution of bottled water and adjacent categories in these countries in order to create a series of concepts for testing.
2. New Markets and Opportunities – a premium chocolate confectionery manufacturer wanted to quantify the size of the mass, super and luxury premium confectionery markets through all channels from boutiques through to duty free. It further wanted to assess the latent brand equity of its brand in order to further inform its market expansion strategy. Datamonitor helped to identify the most attractive markets for expansion.
3. Ideation session stimulus – a leading baby food manufacturer wanted to reinvigorate their local baby food lines and benchmark their innovation against the competition. Datamonitor collected products from across the globe, identified detailed product trends for presenting to senior board members.
© Datamonitor quality data expert analysis innovative delivery
the home of Business Intelligence
Contact Information
Olivier YoumsiPrincipal Consultant, Consumer Markets
Neil HendryVice President, Consumer Markets
Datamonitor is the only company to give you the full picture – covering market, consumer, company, product and country intelligence within consumer markets.