new canada s university and media kit college digital …mamamediainc.com... · 2012. 10. 11. ·...
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CANADA’S UNIVERSITY AND COLLEGE DIGITAL NETWORK
MEDIA KIT
WHAT WE DO…
Fokus Media is the Leader in Digital-Out-of-Home
advertising in colleges and universities across Canada reaching
over a million students. We are dedicated to delivering
today’s marketers with a dynamic advertising approach to the 17-26 target.
With a collection of innovative products and services such as
•Digital Signage •Free Internet Kiosks •Email list distribution •Multilayer web distribution
Fokus Media offers the highest quality and most engaging opportunities to connect with this valuable target audience unlike any other medium.
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We simplify the complexity of reaching the elusive 17-26 market
OUR PRODUCTS…
The 17-26 student market is a “tech savvy” group and Fokus uses multi media to engage this target audience that is naturally drawn by the latest trends in technology.
“97% of students prefer to receive information via
digital channels than from non-digital sources such as a paper flyer or a static sign” study conducted by The Platt Retail Institute
By providing services such as…
•School updates •Entertainment , world & local news •Free-internet access (through kiosks and Wifi) •Exclusive online promotions
Fokus uses technology to build relationships while advertising to this elusive target.
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The study was conducted by The Platt Retail Institute
DIGITAL OUT-OF-HOME AKA “DOOH” is one of the fastest growing advertising segments in
the world that has grown over 1000% in the last 10 years. Fokus Media has been a leader in this segment and a strong ambassador of the industry, being on the Board of Directors of CODACAN and Vice- Chairing the organizations for the past 2 years.
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Dynamic •Full motion plasma screens = powerful engagement •Attracts students like no other on-campus medium
Geo Targeting •The Fokus Network can be purchased-by single screen location, by institution or by region
Split Creative •Different creative can be used to target gender, ethnic background, languages etc… simultaneously within the same location
Flexible Scheduling
•Messaging can run at specific times of the day/week/month with unparalleled flexibility
Fokus Media’s on Campus DOOH offers the most FLEXIBLE and COST EFFECTIVE medium available on campuses coast-to-coast.
• Over 250 digital screens (42”-180” screens) in high traffic locations
• Over 50 post secondary institutions
• Over a million student audience
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…LARGEST NETWORK – SIZE MATTERS…
**Refer to our school network list for a complete list
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WHERE ARE WE ON CAMPUS?
Entrances
Pathways Athletic facilities
Study hubs Caf’s and refueling hubs
KIOSKS – STATE OF THE ART Our Kiosks are unlike anything the consumer has ever seen before.
Most innovative out-of-home medium combining Static Poster Wrap, Free Internet and Digital advertising fused together in one dynamic communication kiosk.
Messages via:
•Digital Screen on the upper portion of the Kiosk
•Splash Page which appears for several seconds once the internet is accessed by the user
•Leaderboard which appears during the entire internet Session
•Kiosks Wraps Wide-angled (180⁰ visibility), contoured posters made of durable vinyl, provide a high impact way for an advertiser to be seen among the student population. This adds a “halo” for brands as they are seen to be providing free internet access
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ONLINE PROMOTIONS
Our free internet kiosks and wifi service provides thousands of students with quick and convenient web access points, a great alternative to over crowded labs and using cellular data plans.
Fokus has developed a multi-layer media distribution process encompassing our web portal, Facebook application and proprietary email list etc..
A perfect solution for marketers looking
to promote contest, special offers, coupons, events, new phone apps and much more.
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ONLINE PROMOTION
KATY Z NEWSLETTER
•Katy Z’s regular opt-in newsletter to over 100,000 students •Provides relevant deals, promotions and contests •Provides sponsors a unique connection with students
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LEADERBOARD
• Prime real estate on the internet browser interface
• Constant client exposure as the student surfs
CONTESTS
•Students love contests! The immediacy creates ‘instant gratification’- ergo, high participation levels from the student population
•A wide range of services from contest conception & microsite development to viral promotions and distribution strategies.
SPLASH OR INTERSTITIAL PAGE
• The initial page displayed to the kiosk users upon login
• Displayed 5-7 seconds prior to launching internet session
• Capitalize on this positive corporate sponsorship opportunity
CANADA’S UNIVERSITY AND COLLEGE DIGITAL NETWORK
MEDIA KIT
National Sales Director-Barbara Tate 416-425-2133
Montreal Sales-Chantal Taillon
514-952-1791
Fokus Media’s-HQ