new business stages – intent to...

New Business Stages – Intent To Start: The Intent to Start Segment represents a universe that includes both companies that have a recent business filing but have not yet opened their doors (Pre Opens) and individuals that have expressed interest in starting a new venture or purchasing a franchise (New Business or Franchise Interest) but have not yet filed. Pre Opens are identified via a combination of self reported information, UCC data, transactional feeds and proprietary logic applied to recent business filings in proprietary algorithms that serve to identify individuals most likely to be in the preparatory stages of starting a business. Data Sources are a subset of the weekly and monthly new business data from between 12 and 15 sources including government filings, new telco connects, business registrations, UCC data & online transactions that contribute to the New Business Stages overall dataset. Examples of algorithm composition to identify probable new business start: • State and local business filing data at a residential address for a company type that would virtually always reside in commercial, retail or industrial space. • Newly acquired state licensure in professions/occupations where only the business owner normally carries a license. • UCC filings such as commercial lease, technology purchase & financial commitments that correspond with steps taken shortly prior to opening depending on industry. • In the instances where business filing data and/or business names are available, industry, SIC, etc. are available in many cases. New Business or Franchise Interest is aggregated via self reported data from online/offline surveys, online financial applications, new business related product purchases various responder feeds: • Plan to start a business in next 6 months. • Interested in starting a franchise. • Requested information from sites regarding starting a business or franchise. • Purchased books or media related to starting a business or attended seminar/event designed to assist in new business development. • Seeking capital or credit to launch a new business. (note: these records do not normally contain any business data such as SIC, industry, etc) For Pre-Opens the projected date of opening is an actual date of expected opening that is based on an algorithm that takes initial filing date, industry, SIC (where available) and historical file vs open data. Open dates on businesses that have opened their doors are calculated from external trigger data and feeds such as online transactions, website activity, UCC filings, Telco & Utility transactions, presence on third party buyer/transactional sources, etc. Average Universe with pre-open dates range from 80,000 to 120,000 monthly. Key Marketing Advantage, LLC - 7 Edmond Road, Suite 100 - Newtown, CT 06470 - P: (203) 491-2200 - F: (203) 491-2201

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Page 1: New Business Stages – Intent To Startkeymarketingcorp.com/wp-content/uploads/2015/11/TBC-NBS-Intent … · New Business Stages – Intent To Start: The Intent to Start Segment represents

New Business Stages – Intent To Start:The Intent to Start Segment represents a universe that includes both companies that have a recent business filing but have not yet opened their doors (Pre Opens) and individuals that have expressed interest in starting a new venture or purchasing a franchise (New Business or Franchise Interest) but have not yet filed.

Pre Opens are identified via a combination of self reported information, UCC data, transactional feeds and proprietary logic applied to recent business filings in proprietary algorithms that serve to identify individuals most likely to be in the preparatory stages of starting a business. Data Sources are a subset of the weekly and monthly new business data from between 12 and 15 sources including government filings, new telco connects, business registrations, UCC data & online transactions that contribute to the New Business Stages overall dataset.

Examples of algorithm composition to identify probable new business start:• State and local business filing data at a residential address for a company type that would virtually always reside in

commercial, retail or industrial space.• Newly acquired state licensure in professions/occupations where only the business owner normally carries a license.• UCC filings such as commercial lease, technology purchase & financial commitments that correspond with steps taken

shortly prior to opening depending on industry.• In the instances where business filing data and/or business names are available, industry, SIC, etc. are available in

many cases.

New Business or Franchise Interest is aggregated via self reported data from online/offline surveys, online financial applications, new business related product purchases various responder feeds:

• Plan to start a business in next 6 months.• Interested in starting a franchise.• Requested information from sites regarding starting a business or franchise.• Purchased books or media related to starting a business or attended seminar/event designed to assist in new

business development.• Seeking capital or credit to launch a new business.

(note: these records do not normally contain any business data such as SIC, industry, etc)

For Pre-Opens the projected date of opening is an actual date of expected opening that is based on an algorithm that takes initial filing date, industry, SIC (where available) and historical file vs open data. Open dates on businesses that have opened their doors are calculated from external trigger data and feeds such as online transactions, website activity, UCC filings, Telco & Utility transactions, presence on third party buyer/transactional sources, etc.

Average Universe with pre-open dates range from 80,000 to 120,000 monthly.

Key Marketing Advantage, LLC - 7 Edmond Road, Suite 100 - Newtown, CT 06470 - P: (203) 491-2200 - F: (203) 491-2201

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