New Br New Brand Pres New Brand Pres New Brand Pres New Brand Pres New Brand Presand Pres

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<ul><li><p>7/25/2019 New Br New Brand Pres New Brand Pres New Brand Pres New Brand Pres New Brand Presand Pres</p><p> 1/11</p><p>Iconic Brands</p></li><li><p>7/25/2019 New Br New Brand Pres New Brand Pres New Brand Pres New Brand Pres New Brand Presand Pres</p><p> 2/11</p><p>Indian Iconic Brands</p></li><li><p>7/25/2019 New Br New Brand Pres New Brand Pres New Brand Pres New Brand Pres New Brand Presand Pres</p><p> 3/11</p><p>TataFord</p><p>Volkswagon</p></li><li><p>7/25/2019 New Br New Brand Pres New Brand Pres New Brand Pres New Brand Pres New Brand Presand Pres</p><p> 4/11</p><p> Bata lost its once iconic image to the competitors wasthe change in its core positioning.</p><p> With its advent Hush-Puppies it shited its image o</p><p>!eing value or mone" and a#orda!le !rand to a morecontemporar" and up - market !rand</p><p>$i%cult to change the Brand Positioning</p><p>$i%cult to change the product characteristics</p><p>"When you're out of Schlitz, you're out of beer</p><p>The !rewing process or &amp;chlit'(s )agship &amp;chlit'!eer was changedBeer lost much o the )avour and pu!lic appeal.</p><p>in *+, the oca-ola ompan" decided toterminate its most popular sot drink and replaceit with a ormula it would market as /ew oke. ItFailed terri!l".</p></li><li><p>7/25/2019 New Br New Brand Pres New Brand Pres New Brand Pres New Brand Pres New Brand Presand Pres</p><p> 5/11</p><p>0imited $iversi1cation</p><p>when Harley Davidson introducedperfumes, the brand was severely affected</p><p>2nrelated $iversi1cation</p><p>34564 onsumer 7lectronics 8</p><p>9ppliances Brand was launched in:;;&lt; !" Future =roup.</p><p>(2nited olors o Benetton( clotheswere vound at site o !uildingcollapse in Bangladesh</p></li><li><p>7/25/2019 New Br New Brand Pres New Brand Pres New Brand Pres New Brand Pres New Brand Presand Pres</p><p> 6/11</p><p>Too much dependence on a &amp;ingle Product</p><p>ustomer 7&gt;pectations are High</p></li><li><p>7/25/2019 New Br New Brand Pres New Brand Pres New Brand Pres New Brand Pres New Brand Presand Pres</p><p> 7/11</p><p>Key Characteristics ofIconic Brand</p><p>5elevanc"ompetitivenes</p><p>s9uthenticit"</p><p>larit" opromise</p><p>onsistenc" oommunication</p><p>?It should ofer the go to product or serviwithin its market, delivering what people thin</p><p>rst when they want what the brand sells@</p></li><li><p>7/25/2019 New Br New Brand Pres New Brand Pres New Brand Pres New Brand Pres New Brand Presand Pres</p><p> 8/11</p><p>Aass</p><p>Brands</p><p>Iconic</p><p>Brands</p><p>/icheBrands</p><p>ultBrands</p><p>5ationalonsiderations</p><p>7motionalonsiderations</p><p>0Fol</p><p>&amp;oll</p></li><li><p>7/25/2019 New Br New Brand Pres New Brand Pres New Brand Pres New Brand Pres New Brand Presand Pres</p><p> 9/11</p><p>Aass Brand Iconic Brand</p><p>/iche Brand ult Brand</p></li><li><p>7/25/2019 New Br New Brand Pres New Brand Pres New Brand Pres New Brand Pres New Brand Presand Pres</p><p> 10/11</p><p>How Iconic &amp;tatus helps</p><p> Transcend national !oundaries and area!le to garner glo!al appeal andprominence</p><p> Iconic !rands have higher top-o-mindconsumer awareness than other !randsC,D or iconic !rands vs. E</p></li><li><p>7/25/2019 New Br New Brand Pres New Brand Pres New Brand Pres New Brand Pres New Brand Presand Pres</p><p> 11/11</p><p>Wh" Iconic Brands Fail</p><p> &amp;u! standard o#erings in the timeswhen consumers have a huge rangeto make a choice</p><p> $i%cult to change core valueproposition</p><p> hanging core product</p></li></ul>