new blonde glam color enhancers - redken › assets › files › 0000 › 4699 › 6_09... ·...
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GET INSPIRED. BE PART OF IT.REDkEN.cOm
june 2009promotions
neW BLonDe gLam coLor enhancersLight it up. cooL it DoWn. set the tone.BOOST YOUR HAIRCOLOR BUSINESS WITH THE NIGHT OF COLOR CAMPAIGN!CLIENT GIFT WITH PURCHASE: FREE TRAVEL HAIRSPRAY
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NEW ON 5TH
stunning BLonDe From start to Finish Light it up. cooL it DoWn. set the tone.one BLonDe sYstem. enDLess possiBiLities…Giving clients beautiful blonde is easy with Redken’s new Blonde Glam Collection, which includes
everything you need—from in-salon solutions to at-home maintenance products—to create and
maintain a range of beautiful blonde shades. With the Blonde Glam Collection, you can customize
a comprehensive blonding system that meets your clients’ unique needs from start to finish:
Light it up. cooL it DoWn. set the tone.
three-month campaign
Mix and match products in the Blonde Glam Collection to give your clients stunning blonde! This month’s offer featuring Blonde Glam Color Enhancers will help your clients mantain their look at home!
in-saLon serVices stunning BLonDesat-home maintenance
Blonde Icing Conditioning Cream Lightener
Blonde Glam Haircolor Blonde Glam Haircare featuring NEW Color Enhancers
light it up cool it down set the tone
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June 2009 Promotions 3
Hi, I’m Karen Fuss-Zipp, the new Vice
President and General Manager of Redken
5th Avenue NYC. I’ve been in the industry
more than 25 years, and I’m thrilled to
continue to work with such a talented and
inspiring group of salon professionals! I want
to tell you about some of our upcoming
programs and offers.
You already know Redken is committed to
giving your salon The Professional Edge
through innovative products, exclusive
benefits and programs to boost your revenue.
RedkenEducationOnDemand.com has
launched its new business section, and
our FREE Professional Edge Business
Webinars provide the guidance you need
to succeed in this challenging economic
climate. Both of these great resources
feature industry experts like Peter Mahoney,
Michael Cole and Kristi Valenzuela. See page
8 for more information.
To help you further, we have created
special “Salon Stimulus” deals dedicated
to helping your bottom line by reducing
inventory costs, plus providing your clients
with valuable offers that encourage retail
purchases and promote color services via
FREE backbar and retail sampling. This
month’s free travel size hairspray deal is
the first of many upcoming Salon Stimulus
offers. Make sure to check out New on 5th
each month for more! Thank you for your
continued commitment to Redken. Together,
I’m confident we can make it through these
challenging times.
Very truly yours,
Karen Fuss-Zipp
Vice President, General Manager
Redken 5th Avenue NYC
neW BLonDe gLam coLor enhancersBlonde Glam Color Enhancers are at-home treatments that revive highlights and revitalize blondes, so clients can refresh their color between appointments. They’re available in two formulas:
• Perfect Platinum for clients with ultra-pale to light blonde hair or highlights who want to
keep their cooler blonde strands from turning brassy.
• Rich Vanilla for clients with warm blonde hair or highlights who want to keep their
hair on-tone.
What’s neW anD improVeD?
cover Model's haircolor: Natural Level: 6, Base Formula 1: 1 oz. 7AV Color Fusion + 1 oz. 8N Color Fusion + 2 oz. 20 volume Pro-oxide Cream Developer Base Formula 2: 1 oz. 7AV Color Fusion + 1 oz. 8N Color Fusion + 2 oz. 30 volume Pro-oxide Cream Developer Highlight Formula 1: 1 part Blonde Icing Conditioning Cream Lightener Ammonia Free + 3 parts 20 volume Blonde Icing Conditioning Cream Developer Glaze Formula 1: 1 1/2 oz. 09G Vanilla Creme Shades EQ + 1/2 oz. 08V Iridescent Quartz Shades EQ + 2 oz. Shades EQ Processing Solution
forMula iMproveMents• Changed from cream base to gel/cream base to provide ultra-lightweight moisture
and allow for more even distribution of color-enhancing pigments
• The fragrance has been reworked to match the existing Blonde Glam range
• New formula contains mica crystals for added shine
• Perfect Platinum’s color and deposit are now violet tones that are perfectly suited to all
shades of cool blonde hair
• Rich Vanilla’s color and deposit are now soft yellow tones that are perfectly suited
to all shades of warm blonde hair
packaging iMproveMents• Changed from 6.8 oz. tube to 8.5 oz. bottle
• New design provides synergy with Blonde Glam Haircolor packaging
• Now called Color Enhancers rather than Color Activating Treatments
• More emphasis on how to use
Fresh Gold
existing
Rich Vanilla
new
Pure Pearl
existing new
Perfect Platinum
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NEW ON 5TH
saLon oFFerpurchase
6 Blonde Glam Color Enhancers
recoMMended product Mix
A 3 Perfect Platinum 8.5 oz.
B 3 Rich Vanilla 8.5 oz.
receive free
3 Perfect Platinum 1.7 oz.*
3 Rich Vanilla 1.7 oz.*
1 Outshine 01 3.4 oz. for stylist use*
C 1 Stylist Quick Reference Guide
D 25 Client Brochures
E 1 Easel Card with Brochure Holder
F 1 Shelf Talker
stYList oFFerpurchase
The Blonde Glam Color Enhancers Stylist Trial Kit at a discount
kit includes
G 1 Shampoo 10.1 oz.
H 1 Conditioner 8.5 oz.
A 1 Perfect Platinum 8.5 oz.
B 1 Rich Vanilla 8.5 oz.
C 1 Stylist Quick Reference Guide
Rent Symposium All Access: The Best Blondes to discover haircolor and finishing techniques for your blonde clients! Log-on to RedkenEducationOnDemand.com.
*Not Shown
open stockproduct size
Blonde Glam Perfect Platinum 1.7 oz.
Blonde Glam Perfect Platinum 8.5 oz.
Blonde Glam Rich Vanilla 1.7 oz.
Blonde Glam Rich Vanilla 8.5 oz.
DC
E
F
A BGH
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June 2009 Promotions 5
Free traVeL-siZe With the purchase oF a FuLL- siZe hairspraYIncrease retail sales of Redken hairsprays and help your clients touch up on-the-go with this special offer—perfect for the summer travel season!
purchase
Any retail-size aerosol Redken Hairspray
receive free
1 mini-size (2 oz.) of the same hairspray
product
workforce 09 11 oz.
quick dry 18 11 oz.
forceful 23 11 oz.
saVe on shampoo anD conDitioner gaLLonsKeep your backbar stocked and your clients happy with the best shampoos and conditioners Redken has to offer.
purchase1 Shampoo Gallon and save1 Conditioner Gallon and save
choose froM the following brands:All Soft Body Full Clear Moisture Color Extend Extreme Smooth Down
speciaL oFFer! reDken eDucation on DemanD: 10% oFF anY reDken creates ViDeoLog-on to RedkenEducationOnDemand.com and discover six inspirational videos featuring haircolor and design techniques from your favorite Redken Artists!
to reDeem Your speciaL oFFer:1. Go to RedkenEducationOnDemand.com
and search for “Redken Creates”
2. Choose a video and click “Add to Cart”
3. Enter this promo code to receive 10% off
the rental price*: RCDEALSHEET
*10% discount applies only to videos in the Redken Creates collection. Offer expires 6/30/09.
To activate this offer, visit redken.com/specialoffers
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attract neW haircoLor cLients BY hosting a “night oF coLor” eVent! Every salon has them: Color-shy clients who — for whatever reason — haven’t yet booked a haircolor service. Boost your haircolor business by inviting those clients and their friends to a Night of Color event in your salon. You’ll get the key items you need for FREE with your Color Fusion purchase!
It all starts with the Night of Color lookbook, which showcases a glamorous girls’ night out at the latest New York City hot spot. Amazing haircolor is a must-have for any great night out! The lookbook features four gorgeous looks for blondes, brunettes and redheads — use it to show clients the amazing haircolor you can create for them. We’ve provided the formulas and how-tos in the Night of Color technique guide!
The Night of Color client brochure includes all the info color-shy clients need: consultation tips, a glossary of haircolor terms and inspiring ideas about what haircolor can do for them.
What’s more, both you and your client could win a FREE trip to New York City and other amazing prizes!
saLon contestStylists can visit Redken.com/NightOfColor
to submit write-ups and photos of their Night
of Color event. The entries will be evaluated
and the winners will receive:
1 grand prize
• Round-trip airfare and hotel accommodations
for four people for 2 days, 2 nights in NYC,
plus a visit to The Redken Exchange
• Lunch with David Stanko, Redken
Haircolor Consultant
• $2,000 Exchange class voucher
10 runners up
• $1,000 worth of Redken Salon Gear items
cLient sWeepstakesClients can visit Redken.com/ColorEvent
promoted in the Night of Color client brochure
and enter to win:
1 grand prize
• Round-trip airfare and hotel accommodations
for two people for 2 days, 2 nights in NYC
• Hair makeovers by Tracey Cunningham,
Redken Creative Consultant for Color
• $1,000 shopping spree
• A stylish night on the town
10 runners up
• $200 haircolor service with local Redken
Certified Haircolorists
Night of Color Event Checklist: Follow these tips to make your event a success! You’ll find this useful chart inside the Night of Color Technique Guide
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saLon oFFerpurchase
18 Color Fusion Shades
receive free
Night of Color Campaign Kit
kit includes:
A 1 Night of Color Lookbook
B 1 Night of Color Technique Guide
C 20 Night of Color Client Brochures
D 20 Blonde Glam Duo Packettes
June 2009 Promotions 7
Learn new haircolor techniques at RedkenEducationOnDemand.com! You can also brush up on product knowledge for FREE!
C
A
B
D
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the proFessionaL eDge Business WeBinarsRedken 5th Avenue, the leader in technical and business education, is proud to bring you a new series of monthly business-building webinars.
Top industry leaders share business-building and personal growth education to help your staff and salon thrive. Register for this FREE
resource on Redken.com’s professional site and Experience the Professional Edge!
reDken eXchange session caLenDar To register or for more information call 1.800.545.8157 or
log-on to Redken.com
date naMe of series featuring
June 8 conquering retailphobia kristi valenzuela, salon success coach
June 22 reinventing your space for increased profitability peter Millard, design consultant for salon, spa and retail
July 6 best client practices of top 20 stylists Michael cole, redken business educator
July 20 create salon traffic with facebook sarah liang, redken interactive Marketing & facebook expert
august 10 using business tools online to grow your business rachel weiss & sarah liang, redken interactive Marketing
august 24 Measuring your financial perforMance- peter Mahoney, president, salon consultants international the salon scorecard(for salon owners/Managers)
septeMber 14 supporting the service provider teaM kristi valenzuela, salon success coach
coming soon to the reDken eXchange:gender neutral with shannon king, alicia Marcano and chris Moody august 31 - septeMber 2, 2009
As borders blur and cultures blend, androgyny has found its way into the global mainstream. Let go of imposed restrictions and inhibitions and experience three days of design, color and finishing that combine both masculinity and femininity. Explore European and metropolitan influences. Bring newness to both male and female clients, and create looks your clients will crave!
All OffErs ArE AvAilAblE WHilE suppliEs lAsT. All rights reserved. 50003630 4/09
naMe of session date day tuition
don’t sweat it fix it June 1 - 3 Mon - wed $ 900
everything’s included 2 June 1 - 3 Mon - wed $ 950
color & know why June 8 - 11 Mon - thur $ 900
cut & know why June 8 - 11 Mon - thur $ 900
coloring out of your Mind June 15 - 17 Mon - wed $ 900
cutting over the top June 15 - 17 Mon - wed $ 900
color i’M possible June 22 - 23 Mon - tue $ 800
everything’s included June 22 - 24 Mon - wed $ 950
total design & color July 6 - 9 Mon - thur $ 1500
color & know why July 16 - 19 Mon - thur $ 900
cut & know why July 16 - 19 Mon - thur $ 900
pure knowledge expressions July 20 - 21 Mon - tue $ 800
cutting with saM & chris July 20 - 21 Mon - tue $ 1100
pure knowledge finish July 22 - 23 wed - thur $ 800
the best blondes July 27 - 28 Mon - tue $ 700
everything’s included July 27 - 29 Mon - wed $ 950
everything’s included 2 aug 3 - 5 Mon - wed $ 950
speciaL oFFer! Free shaDes eQ processing soLution With purchaseYour salon relies on Shades EQ to create healthy, shiny haircolor.
Now, to help you save on inventory costs and continue to give
clients amazing color, we’re offering a FREE Shades EQ Processing
Solution with your purchase.
saLon oFFerpurchase
12 Shades EQ shades
receive free
1 Shades EQ Processing Solution liter
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