NEW ASSOCIATE ORIENTATION

June 19, 2007

Business DevelopmentPresentation

Business DevelopmentTom Wyness

EVP, Business Development (305)

David VargaOrganization Development

Manager (400)

Cathal O’FlahertyBusiness Development

Manager (359)

Lisa SullivanTraining & Development

Assistant (398)

Patty BeazleyProject Analyst (209)

Mark McKeownBusiness Information

Director (519)

Mark McKeownBusiness Information

Director (519)

Jackie Amilcar Manager, Syndicated

Data (401)

Jackie Amilcar Manager, Syndicated

Data (401)

Lauren WaldNational Sales Analyst

(373)

Lauren WaldNational Sales Analyst

(373)

OpenDemand Planner

Assistant West (264)

Lauren StampsDemand Planner

Assistant East (265)

OpenAssociate Manager,Sales & Marketing

Analysis & Reporting (517)

OpenAssociate Manager,Sales & Marketing

Analysis & Reporting (517)

OpenField Training Manager

(rotating developmental role)(320)

Emily TrolleyTraining Specialist

(internal focus) (406)

Julie GrahamTraining Associate

Manager (external focus) (403)

Sunny EdwardsAdministrative Assistant

(215)

Mark StubenfollDirector – Business

Analysis & Pricing (311)

OpenBudget Analyst

(213)

Thu NgoPrice Promotion Analyst

(318)

Open Promotion Processing

Assistant (214)Open

Sr. Budget Analyst(319)

Matthew FreemanManager of Marketing/

Sales Analysis & Planning (357)

Matt LaughtonAssociate Manager,

Demand Planning (313)

Business Development Department

Strategic PlanOversee and manage Beers Strategic Plan and identify areas of business development that provide specific direction, while being flexible enough to develop and expand our business with current and potential partners.Focus:

Improve the strategic planning process Review/evaluate how projects contribute to the organization’s

strategy Acquisitions/Alliances/Corporate Synergies Strategic management of technological innovation Align with corporate strategy Communicate our strategy to the entire organization

in order to achieve consensus

Business DevelopmentHigh-Level Responsibilities

Actively manages and oversees all aspects of the Crown Project

Manages and oversees the Beers One Barton Strategic Plan and specific Beer projects

Manages business process improvements Manages technology improvements Special development projects New business development

Beers

Strategy/Tactics • Improve Wholesale Execution

– Annual Business Plan – Retail Survey System– Wholesaler and Retailer Standards– Tamarron Performance Improvement – Wholesaler Council

• Target addition brands and packages with existing suppliers– Product Development and Line Extension Capability

• Increase portfolio through acquisition– Target viable brands and suppliers– Develop prospecting strategy– Crown Project Task Force

CY’07 Business Development Projects

ID Project Co Pr StatusStrategic Planner

IT Project Manager

Business Sponsor Phase Actuals ETC

Total Effort

1286 Crown Distribution Phase II Crown 2 Approved jbreit Herlihy, Dan Tom Wyness5 - Business Design 598.0 5386.0 5984.0

1333 Crown Sales Field Office Build Crown 8 Approved jbreit Fuller, Pat Jim Ryan 8 - Construct 314.8 2110.3 2425.0

1098Adjusted Depletions (Apples to Apples) Reporting in SMART Field Sales Reporting Crown 36 Approved jbreit Scialdone, John Bill Hackett 9 - Test 0.0 40.0 40.0

1016Barton Beers Sales Rate and Days on Hand Measure Enhancements (SMART) Crown 38 Approved jbreit Scialdone, John Bart Zuurdeeg 9 - Test 7.0 31.0 38.0

1316Retailer Geo Mapping Project (Wholesaler Territories) Crown 66 Approved jbreit Christy, Amanda Bart Zuurdeeg

5 - Business Design 0.0 0.0 0.0

1119 Reyes Holdings Financial EDI Crown 72 Approved jbreit Cooper, Kathy Carolyn Doonan 8 - Construct 68.8 10.0 78.8

CY’07 Business Development Projects

1252 ABP Authenticated from BI Crown 88 Approved jbreit Herlihy, Dan Cathal O'Flaherty5 - Business Design 2.0 38.0 40.0

382-DEV-HMRIRHistorical Market Penetration Index Rpt Crown Approved jbreit Herlihy, Dan Bart Zuurdeeg 9 - Test 139.5 4.0 143.5

1408 Three-In-One Dashboard Report Crown Unapproved jbreit Bolech, James Terry Obele 3 - Prioritize 0.0 53.0 53.01444 Multiple Rates Per O/D pair Crown Unapproved jbreit Demes, Paul Terry Obele 3 - Prioritize 0.0 104.0 104.0

1621Promotions Management System (PMS) v SMART Variance Reporting Crown Unapproved jbreit Bolech, James

Beers Corporate Planning 3 - Prioritize 0.0 0.0 0.0

1691 Automate Report Emails Crown Unapproved jbreit Degutis, Judy Kerry Dunleavy 3 - Prioritize 0.0 0.0 0.01694 Pick Ticket for KC(10414) Crown Unapproved jbreit Degutis, Judy Jessica Bigelman 3 - Prioritize 0.0 0.0 0.01695 Laredo Warehouse Program Crown Unapproved jbreit Degutis, Judy Jayna Reichers 3 - Prioritize 0.0 0.0 0.01705 Increase maximum order lines Crown Unapproved jbreit Degutis, Judy Sheree Branham 3 - Prioritize 0.0 0.0 0.01706 CA State Report Crown Unapproved jbreit Degutis, Judy Dana Kozina 3 - Prioritize 0.0 0.0 0.0

1713Processing Options Change for DI Connection Process Crown Unapproved jbreit Degutis, Judy Silvestre Saucedo 3 - Prioritize 0.0 0.0 0.0

1650 St. Pauli Girl New EDI Data Transfer Crown Unapproved jbreit Degutis, Judy Silvestre Saucedo 3 - Prioritize 0.0 0.0 0.0

1685Install JDE Item Restrictions on Front End of Data Warehouse Crown Unapproved lludwick Christy, Amanda Jim Ryan 2 - Proposal 0.0 0.0 0.0

1720 Distributor Pricing Portal Crown Unapproved jbreit Bolech, JamesCorporate Planning 2 - Proposal 0.0 0.0 0.0

1367BTF Phase II Enhancements - Detail Project Spend Crown Unapproved jbreit Bolech, James Mark Stubbenfoll 2 - Proposal 0.0 0.0 0.0

CY’07 Business Development Projects

1368 Promotion Management 12 Month Projects Crown Unapproved jbreit Bolech, James Mark Stubbenfoll 2 - Proposal 0.0 0.0 0.0

1309 St. Pauli Girl Packaging Site Crown Unapproved jbreit Bolech, James Tom McNichols 2 - Proposal 0.0 0.0 0.0

1311 Modelo Brand Pkg - Phase II Crown Unapproved jbreit Bolech, James Tom McNichols 2 - Proposal 0.0 0.0 0.0

1363 RSS Phase II - East Coast Rollout Crown Unapproved jbreit Molinari, Dan Cathal O'Flaherty 2 - Proposal 0.0 0.0 0.0

1364Annual Business Plan (ABP) Phase II East Coast Rollout Crown Unapproved jbreit Revankar, Amit Cathal O'Flaherty 2 - Proposal 0.0 0.0 0.0

1625 FY08 - CS - Divisional Meetings - CROWN Crown Approved jbreit Molinari, Dan 10 - Deploy 0.0 0.0 0.01418 ERP Non-Governance Enhancements Crown Crown Approved jbreit Degutis, Judy 10 - Deploy 114.3 198.0 312.3

1433FY08 - CS - National Sales Meeting - Crown - 2007 Crown Approved jbreit Molinari, Dan Bart Zuurdeeg 1 - Idea 0.0 40.0 40.0

1134 Mexican Rail Assignment Report Crown Approved jbreit Bolech, James Scott Widtfeldt 1 - Idea 0.0 0.0 0.01360 Demand Planning Phase II - Manugistics Crown Unapproved jbreit Bolech, James Katherine Mart 1 - Idea 0.0 0.0 0.01361 Cold1/Web Based Order Entry Crown Unapproved jbreit Bolech, James Scott Widtfeldt 1 - Idea 0.0 0.0 0.0

Business Development

Who to contact:

Cathal O’Flaherty: Business Development Manager- x39305

Patty Beazley: Project Analyst- x39271

Organization Development

Organization Development– Proactively manage large-scale interventions to

increase organization effectiveness• Includes change management, internal communications,

strategic planning, career ladders, mentoring programetc.

Training and Development– Design and delivery of learning to improve individual,

department and division effectiveness to ultimately lead to increased organization effectiveness.

• Includes on-line learning courses, instructor-led courses, job aids, etc.

Additional responsibilities– New Hire Orientation, Maintenance of websites: The

Biz and Barton University, The Crown News, and many others

West Coast East Coast

North Pacific

South Pacific

Rocky Mountain

Southwest

Empire

New England

Mid-Atlantic

Southeast

Central

Crown Change Management Integrated Team Structure

John Williams

Mark Ortega

John Killenberg Rob

Rhyner

John Toomey

Greg Weinberg

Lori Welsh

Terry Lindsey NAMDavid

Lancaster

Beer Corporate Inc/BrandsBusiness Dev. Supply Chain Marketing Planning Corp. Sales HR Legal Finance Brands Cathal Judy Fred Mark Curtis Jeannine Andrew Brian Lori O’Flaherty Koszyk Graefenhain Stubenfoll Smith Martin Levy Browne Logan

NA-OffJimmy Hannon

NA-OnMike

Blumberg

Team LeaderTeam LeaderDavid VargaDavid Varga

Organization Development

Who to contact:

Organization Development- Dave Varga x39211

Training and Development

External (Wholesaler Training)- Julie Graham x39354

Internal Training- Emily Trolley x39647

Communications- Lisa Sullivan x39257

Business InformationHigh-Level Responsibilities

Data analysis and information Syndicated, sales, channel, customer, and consumer

research Manage IRI, Nielsen, spectra, Ad View, SMART,

Gladson, Technomic data sources Develop and deliver insights via scorecard, dashboard

and report formats Support sales, marketing, finance, supply chain,

administration and partners

Business Information

Who to contact:

• Mark McKeown ext. 39669

• Jackie Amilcar ext. 39638

• Lauren Wald ext. 39416

Business Planning & Analysis

Mission– Provide financial and business analysis that supports executive

management strategic decisions resulting in maximization of volume and profit for Crown Imports and its partners.

High Level Responsibilities– Budget Development

• Case Volume• Pricing• Promotions• Crown Tactical Funds• Sell Expenses• Division Profitability

– Forecast• (Same as above)

– Price Promotions• Setup• Promotion Changes• Promotion Payments• Customer Service

– Crown Tactical Fund Support• Processing / Questions

Business Planning & Analysis

Strategy– Develop Crown Imports financial objectives and support

these objectives with a vertically integrated financial plan for all sales divisions.

– Oversee analysis of financial objectives throughout the year resulting in identification of risk & opportunities to the volume and profit goals Crown Imports.

– Provide analytical support for division profitability.

– Develop long term financial objectives to ensure that Crown Imports maintains a vision of sustainable growth.

Business Planning & Analysis Who to Contact

TOPIC NAME

BUDGETS Mark Stubenfoll

  Director of Planning & Analysis

  312-873-9301

  Matt Freeman

  Associate Manager of Planning & Analysis

  312-873-9336

PRICE PROMOTIONS Thu Ngo

  Promotions Analyst

  312-873-9458

  Sunny Edwards

  Project Assistant

  312-873-9543

CROWN TACTICAL FUND SUPPORT Sunny Edwards

  Project Assistant

  312-873-9543

*Open Positions-Senior Budget Analyst / Budget Analyst

Demand Planning High-Level Responsibilities

Develop and communicate a “consensus” depletion forecast that Supply Chain can execute against (brewery orders, planned shipments, etc.) Based on feedback from Sales divisions, Pricing

group, wholesalers and Supply Chain Focus on forecast horizons that are in-line with

the lead-times from our breweries (1-4 months out)

Continuously track forecast error, set and monitor accuracy goals, and identify opportunities to improve the forecasting process

Demand Planning

Who to contact:

Matt Laughton x39465

Lauren Stamps x39676

Stay tuned for upcoming development opportunities!!

Please call us with any additional questions!

Thank You!