New & Interesting Instagram Stats

January 29, 2015

Recently, I added and updated abunch of Instagram stats on DMR.The following are some of thehighlights from this round.

As always, you can find hundredsmore Instagram stats here.

Copyright © 2015 DMR – Digital Marketing Ramblings. All Rights Reserved.

26%

Percentage of online US adults that use Instagram:

Copyright © 2015 DMR – Digital Marketing Ramblings. All Rights Reserved.

For hundreds More Instagram Stats, Visit: expandedramblings.com/index.php/important-instagram-stats

30.4%

Percentage of U.S. social media users that use Instagram:

Copyright © 2015 DMR – Digital Marketing Ramblings. All Rights Reserved.

For hundreds More Instagram Stats, Visit: expandedramblings.com/index.php/important-instagram-stats

56.4%

Percentage of online U.S. teens (14-17) that use Instagram:

Copyright © 2015 DMR – Digital Marketing Ramblings. All Rights Reserved.

For hundreds More Instagram Stats, Visit: expandedramblings.com/index.php/important-instagram-stats

60.3 million

Estimated number of Instagram users in the US in 2015:

Copyright © 2015 DMR – Digital Marketing Ramblings. All Rights Reserved.

For hundreds More Instagram Stats, Visit: expandedramblings.com/index.php/important-instagram-stats

86%

Percentage of the world’s top 100 brands that have an Instagram account:

Copyright © 2015 DMR – Digital Marketing Ramblings. All Rights Reserved.

For hundreds More Instagram Stats, Visit: expandedramblings.com/index.php/important-instagram-stats

73%

Percentage of the top 100 global brands that use Instagram weekly:

Copyright © 2015 DMR – Digital Marketing Ramblings. All Rights Reserved.

For hundreds More Instagram Stats, Visit: expandedramblings.com/index.php/important-instagram-stats

12.6% more engagement

Increase in Instagram brand post engagement when a hashtag is used:

Copyright © 2015 DMR – Digital Marketing Ramblings. All Rights Reserved.

For hundreds More Instagram Stats, Visit: expandedramblings.com/index.php/important-instagram-stats

Disneyland

Top geotagged location on Instagram in 2014:

Copyright © 2015 DMR – Digital Marketing Ramblings. All Rights Reserved.

For hundreds More Instagram Stats, Visit: expandedramblings.com/index.php/important-instagram-stats

• http://simplymeasured.com/blog/2015/01/20/instagram-engagement-per-post-up-11-in-q4-2014/

• http://www.emarketer.com/Article.aspx?R=1011795

• http://www.pewinternet.org/2015/01/09/social-media-update-2014/

• http://www.emarketer.com/Article.aspx?R=1011335

• http://www.adweek.com/socialtimes/top-10-geotagged-locations-on-instagram-in-2014/301847?red=if

• http://www.marketingpilgrim.com/2014/10/18822-likes-and-comments-per-branded-post-thats-

instagram.html

Copyright © 2015 DMR – Digital Marketing Ramblings. All Rights Reserved.

For hundreds More Instagram Stats, Visit: expandedramblings.com/index.php/important-instagram-stats

Please note that some of these numbers are easier to find than others. Many of these Instagram statistics come from thecompany's own financial filings, but some are based on news reports and not official company tallies. Basically, this isthe best I can find and I don’t guarantee anything to be 100% accurate.

Stat Sources:

Find thousands more stats at: expandedramblings.com

Twitter: craigpsmith

Facebook: digitalmarketingramblings

Pinterest: craigpsmith

LinkedIn: craigpaulsmith

Google+: craigsmith

Want More?

Copyright © 2015 DMR – Digital Marketing Ramblings. All Rights Reserved.