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Neustar AdAdvisor Reference Guide

Understanding AdAdvisorOnline advertising campaigns often rely solely on consumer demographic information to define an audience. However, successful campaigns use additional data to precisely identify a particular audience.

AdAdvisor helps marketers go beyond mere demographics — and provides the most trusted offline data source for portable, cross platform online targeting.

Our InsightsAdAdvisor Audiences are derived from our real time consumer insight engine that is fueled by the most authoritative consumer information available. AdAdvisor Audiences combines our proprietary analytics platform with the Neustar core data assets using a direct delivery network.

This makes AdAdvisor unique in being able to match display ads in a seamless, targeted way with the highest quality of online audience profiles in the industry.

In PracticeAdAdvisor partners utilize AdAdvisor Audiences to harness the breadth and depth of offline attributes to identify groups of US households likely to exhibit a particular characteristic, interest or attribute. For example, if you are looking to reach “Households More Likely to Own a BMW Vehicle”, AdAdvisor can identify the audience that represents the consumers most likely to exhibit this specific behavior of owning a BMW. Based on this data, a clear, concise and specific RFP response can be prepared for the appropriate vendors for a scalable, successful and efficient online ad buy.

AdAdvisor Audiences in ActionTo aid in implementing AdAdvisor Audiences, the solution comes with access to a web-based audience planner to allow precise campaign planning through audience discovery. The audience planner draws from our comprehensive offline data insights and allows audiences to be built based on specific objectives. As a result, you can use the insights to:

• Reach a target audience

• Launch a competitive conquesting campaign

• Analyze the behaviors behind audience composition, or custom audience targeting

When building an audience, users can overlay a wide range of attributes, including brand preferences, product affinities, and psychographic and demographic variables. Once audiences have been created, they can be saved and shared with a preferred media platform (we have over 50 partnerships) to launch an online campaign.

Neustar® AdAdvisor Reference Guide www.neustaradadvisor.biz

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Reference Guide Key

Number of offline US households associated with the audience1

Index or likelihood of an audience to exhibit a particular behavior as compared to the national average (a value of 1 represents average)

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Audience Size (Tier Groups) Select the audience size and the associated index, each tier represents roughly 10% of the US population offline

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Percentage of offline US households associated with the audience2

Audience Size (Slider Bar) Select the audience size and the associated index5

Element (Segment) A group of homogeneous households that have the propensity to behave in a similar manner and share similar demographics (Demographic descriptors and number of offline US households in that Element are displayed)

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Demographic Descriptors

Age Average age of head of household

Income Average income of household Home Ownership Percentage of households that own their primary residence

Children Percentage of households that have children under the age of 18

Married Percentage of households with married occupants Urbanicity The population density of the area that the households in the audience reside in (R) Rural, (C) City, (S) Suburban,(U) Urban, (UC) Urban-Core Cost of Living Percentage of households located in a high to low cost of living area (Lowest cost of living equals 0% Highest cost of living equals 100%)

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AutomotiveAuto Insurance Vehicle Type, Cont. Vehicle Make, Cont. Auto Parts/Auto Repair, Cont.

AAA Domestic-Any SUV Toyota Jiffy Lube

Allstate Foreign-Any Compact Cadillac Napa Auto Parts

Farmers Foreign-Any Midsize Mercury Pep Boys

Geico Foreign-Any SUV Pontiac Sears

Progressive Any Compact Saturn Wal-Mart

State Farm Any Midsize Acura Gas Brand

Number of Vehicles in Household Any Pickup BMW Cheveron

Three Any Luxury Hyundai Citgo

Two Entry SUV Kia Conoco

One Any SUV Lexus Diamond Shamrock

Vehicle Type Any Van Mazda Exxon

Domestic-Premium Midsize Hybrid Mercedes-Benz Gulf

Domestic-Midsize SUV Vehicle Make Subaru Hess

Foreign-Premium Compact Buick Volkswagen Marathon

Foreign-Premium Midsize Chevy Memberships Mobil

Premium Compact Chrysler American Auto Association (AAA) Shell

Premium Midsize Dodge Auto Parts/Auto Repair Speedway

Full Size Pickup Ford Advance Auto Parts Sunoco

Compact Van GMC Auto Zone Texaco

Domestic-Any Compact Jeep Discount Tire Financing

Domestic-Any Midsize Honda Firestone From Auto Manufacturer

Domestic-Any Pickup Nissan Goodyear

AdAdvisor Reference GuideAdAdvisor partners can access a variety of pre-built audience groups for popular targeting criteria and below is a summary of those currently available. Each pre-defined audience group allows you to target a portion of the US population that indexes high for a particular behavior, characteristic, opinion or brand preference. For instance, “Automotive — Vehicle Make — Chrysler” identifies households that are most likely to own a Chrysler.

Available Audience Groups Include:

• Automotive

• Healthcare Products

• Personal Care

• Shopping

• Beauty Products

• Hobbies & Interests

• Presences of Children

• Style & Fashion

• Demographics

• Home Improvement

• Pets

• Technology & Computing

• Education

• Household Products

• Personal Financing

• Travel

• Grocery

• Life Events

• Restaurants

• Entertainment

2013 Neustar AdAdvisor Reference Guide


Beauty ProductsBlush Facial Cleansing, Cont. Lip Stick/Lip Gloss, Cont. Moisturizer, Cont.

Avon Mary Kay Maybelline Olay

Clinique Neutrogena Revlon Pond’s

Cover Girl Olay Mascara Suave

Estee Lauder Foundation Make-Up Almay Vaseline Intensive Care

L’Oreal Almay Avon Nail Polish

Mary Kay Avon Clinique Avon

Maybelline Clinique Cover Girl Cover Girl

Revlon Cover Girl L’Oreal Cutex

Eye Shadow/Liner Estee Lauder Mary Kay Maybelline

Almay Lancome Maybelline O.P.I.

Avon L’Oreal Revlon Revlon

Clinique Mary Kay Moisturizer Sally Hansen

Cover Girl Maybelline Aveeno Wet’N Wild

Estee Lauder Neutrogena Avon Perfume/Cologne

Lancome Olay Bath & Body Works Bath & Body Works

L’Oreal Revlon Clinique Calvin Klein

M.A.C. Lip Stick/Lip Gloss Dove Chanel

Mary Kay Avon Eucerin Clinique

Max Factor Clinique Jergens Cool Water

Maybelline Cover Girl Johnson & Johnson Dolce & Gabbana

Revlon Estee Lauder L’Oreal Elizabeth Taylor

Wet’N Wild Lancome Lubriderm Estee Lauder

Facial Cleansing L’Oreal Mary Kay Giorgio Armani

Clean & Clear M.A.C. Neutrogena Ralph Lauren

Clinique Mary Kay Nivea Victoria Secret

DemographicsAge and Gender Employment Status Tenure - Primary Residence Marital Status

Household with Female Between 21 and 39

Employed Full-Time Current Residence Tenure: <12 Months

Single (Never Married)

Household with Female Between 21 and 49

Employed Part-Time Current Residence Tenure: >12 Months

Married

Average Household Income Employed Full or Part Time Head of Household Age Widowed

Household Inc: < $20,000 Retired Age: 18-24 Divorced/Separated

Household Inc: $20,000 - $39,999 Currently Self-Employed Age: 25-34 Not Married

Household Inc: $40,000 - $49,999 Currently Self-Employed and Company Size under 10 People

Age: 35-44


Age: 45-54


Age: 55-64

Household Inc: $100,000 - $149,999 Home Ownership Age: 65-74

Household Inc: $150,000+ Own Primary Residence Age: 75+


Entertainment

Television Shows Television Shows, Cont. Television Shows, Cont. Live Shows

Top Chef Army Wives Keeping up With the Kardashians R&B/ Hip-Hop/ Rap Concert

CNN Newsroom Law & Order SVU The Walking Dead Country Concert

Daily Show with Jon Stewart Pawn Stars Hawaii Five-O Rock Concert

Private Practice Glee Mike & Molly Live Theater

Two and a Half Men Modern Family Movies

Dancing with the Stars Dexter Attends Movies

EducationHighest Level of Education for Head of Household

Currently Enrolled

High School-12 Yr (Graduated) Some Graduate School Full-Time College Student

Some College Graduate Degree Part-Time College Student

College Graduate Graduated College or More Full/Part-Time College Student


Grocery Packaged Pie Crust Syrup Frozen Novelty Treats, Cont. Bread, Cont. Canned Soup, Cont.

Keebler Aunt Jemima Popsicle Frozen Treats Sunbeam Other Campbell’s

Pillsbury Hungry Jack Frozen Pizza Wonder College Inn Broth

BBQ/Seasoning Sauces Log Cabin California Pizza Kitchen Cold Cereal Healthy Choice Soup

A-1 Mrs. Butterworth’s Celeste Cheerios (Regular) Progresso

Frank’s Red Hot Sugar Substitutes Digiorno Honey Nut Cheerios Swanson Broth

French’s Splenda Red Baron Multi Grain Cheerios Pasta

K.C. Masterpiece Sweet’N Low Tombstone Cinnamon Toast Crunch American Beauty

Kikkoman Coffee Creamer Totino’s Cocoa Puffs Barilla

Kraft Borden Cremora Frozen Vegetables Fiber One Buitoni

Lawry’s Coffee Rich Birds Eye Kellogg’s Frosted Mini-Wheats Goya

Lea & Perrins International Delight Freshlike Kellogg’s Corn Flakes Ronzoni

McCormick Nestle Coffee-Mate Green Giant Kellogg’s Frosted Flakes San Giorgio

Tabasco Yogurt Pictsweet Kellogg’s Froot Loops Pancake/Waffle Mix

Sweet Baby Ray’s Breyers Frozen Yogurt Kellogg’s Raisin Bran Aunt Jemima

Ketchup Dannon Ben & Jerry’s Kellogg’s Rice Krispies Bisquick

Heinz La Yogurt Breyers Kellogg’s Special K Regular Hungry Jack Pillsbury

Hunt’s Light’N Lively Dannon Kellogg’s Special K Red Berry Krusteaz

Jams & Jellies Yoplait Edy’s Lucky Charms Peanut Butter

Smucker’s Frozen Dinner Haagen-Dazs Post Honey Bunches Of Oats Jif

Welch’s Banquet Dinners Yoplait Hot Cereal Peter Pan

Margarine Healthy Choice Bagels Quaker Old Fashioned Oats Skippy

Land O’Lakes Lean Cuisine Lender’s Quaker Express Instant Oatmeal

Smucker’s

Shedd’s Spread Country Crock

Marie Callender’s Thomas’ Quaker Instant Oatmeal Pickles

Smart Balance Stouffer’s Homestyle Dinner Pepperidge Farm Quaker Quick Oats Claussen

I Can’t Believe its not Butter

Hungry Man (Swanson) Store Brand Quaker Quick Grits Vlasic

Mayo Weight Watchers Smart Ones

Bread Nabisco Prepared Meals

Hellmann’s Frozen Novelty Treats Arnold Quaker OscarMayer Lunchables

Kraft Mayo Blue Bell Bimbo Canned Soup Starkist Tuna Salad Lunch Kits

Kraft Miracle Whip Breyers D’Italiano Campbell’s Chunky Campbell’s Microwave Soup

Mustard Dole Fruit N’ Juice Bars Home Pride Campbell’s Condensed Broth Chef Boy Ar Dee Microwave

French’s Dove Bars Mrs Baird’s Campbell’s Condensed Soup Rice

Grey Poupon Fudgesicle Nature’s Own Campbell’s Healthy Request Carolina

Heinz Klondike Bars Pepperidge Farm Campbell’s Ready To Serve Goya

Kraft Nestle Drumstick Ice Cream Sara Lee Campbell’s Select Minute


Grocery, Cont.Rice, Cont. Chocolate/Candy, Cont. Tortilla Chips, Cont. Pretzels, Cont. Tea

Rice-A-Roni 100 Grand Fritos Snyder’s Of Hanover Bigelow

Success 3 Musketeers Pringles Utz Celestial Seasonings

Uncle Ben’s Almond Joy Sun Chips Crackers Tetley

Zatarain’s Baby Ruth Tostitos Keebler Club Twinings

Hot Dogs Butterfinger Wise Keebler Grahams Sports Drinks

Ball Park Cadbury Donuts Keebler Town House Orig Gatorade

Hebrew National Dove Chocolate Promises Dunkin’ Donuts Nabisco Kraft Cheese Nips Powerade

Hillshire Farms Ferrero Rocher Entenmann’s Nabisco Honey Maid Grahams Sparkling Water

Nathan’s Ghirardelli Hostess Nabisco Grahams (Original) Canada Dry

Oscar Mayer Godiva Krispy Kreme Nabisco Premium Saltines Perrier

Johnsonville Heath Bar Little Debbie Nabisco Ritz (Original) Poland Spring

Bar S Hershey’s Almond Ice Cream Nabisco Triscuits S. Pellegrino

Store Brand Hershey’s Bites Baskin-Robbins Nabisco Wheat Thins Original Aquafina Sparkling

Meat Alternatives Hershey’s Kisses Ben & Jerry’s Pepperidge Farm Goldfish Soft Drinks

Boca Hershey’s Milk Chocolate Blue Bell Sunshine Cheez-It Diet 7-Up

Gardenburger Hershey’s Mr. Goodbar Blue Bunny Sunshine Krispy Saltines A&W Diet Root Beer

Morningstar Farms Other Hershey’s Breyers Keebler Diet Dr Pepper

Breath Mints Jolly Ranchers Dairy Queen Nabisco Fresca

Altoids Junior Mints Dreyer’s Pepperidge Farm Diet Mountain Dew

Breath Savers Kit Kat Edy’s Sunshine Diet Sprite Zero

Dentyne Mints Life Savers Candy Haagen-Dazs Toasted Pastries 7-Up

Eclipse Breath Mints M&M’s Turkey Hill Pop Tarts A&W Root Beer

Life Savers Milky Way Nutritional Snacks Toaster Strudel Barq’s Root Beer

Listerine Pocket Paks Mounds Del Monte Mixed Fruit Specialty Drinks Canada Dry Gingerale

Mentos Nestle Crunch General Mills Milk & Cereal Bars

Red Bull Crush

Tic Tac Raisinets Kellogg’s Nutri-Grain Bars Starbucks Dr. Pepper

Chewing Gum Reese Peanut Butter Cups Kellogg’s Rice Krispies Treats Ground Coffee Fanta

Bubble Yum Reese’s Pieces Nature Valley Folgers Mountain Dew

Carefree Skittles Quaker Chewy Granola Bars Maxwell House Minute Maid

Dentyne Ice Snickers Quaker Breakfast Bars Starbucks Mug Root Beer

Other Dentyne Starburst Potato Chips Iced Tea Schweppes Ginger Ale

Ice Breakers Tootsie Rolls Cape Cod Arizona Sierra Mist

Trident White Twix Lay’s (Regular) Crystal Light Sprite

Other Trident Twizzlers Lay’s Light Lipton Squirt

Wrigley’s Doublemint Werther’s Original Baked! Lay’s Nestea Coca-Cola Classic

Wrigley’s Eclipse Whoppers Malt Milk Ball Pringles Snapple Cherry Coke

Wrigley’s Juicy Fruit York Peppermint Patties Ruffles Orange Juice Pepsi-Cola

Wrigley’s Orbit Hershey’s Utz Dole Wild Cherry Pepsi

Stride Mars Lay’s Florida’s Natural Coca-Cola Zero

5 (Five) Nestle Wavy Lay’s Minute Maid Diet Coke

Chocolate/Candy Tortilla Chips Wise Simply Orange Diet Pepsi

Reese’s Chee-Tos Pretzels Sunkist Salad

Snickers Doritos Rold Gold Tropicana Packaged Salad

5-Hour Energy


Healthcare Products

Over the Counter Medications - Cold/Allergy/Sinus

Over the Counter Medications - Cold/Allergy/Sinus, Cont.

First Aid, Cont. Sore Throat

Advil Cold/Sinus Vicks Vaporub Johnson & Johnson Cream Cepacol

Alka-Seltzer Plus Cold Cough Remedies Neosporin Chloraseptic

Allegra Delysym Pain Relievers Halls

Benadryl Allergy Halls Advil Luden’s

Benadryl Allergy & Sinus Robitussin Advil PM Ricola

Claritin Tylenol Bayer Asprin Robitussin Honey Drop

Robitussin Cold Vicks 44 Cough Excedrin Tylenol Sore Throat

Sudafed Cold/Sinus Vicks Nyquil Cough Motrin IB Vicks

Theraflu First Aid Tylenol Vitamins/Minerals

Tylenol Allergy/Sinus Bactine Tylenol PM Caltrate

Tylenol Cold Band-Aid Aspercreme Centrum

Tylenol Flu Benadryl Bengay Centrum Silver

Tylenol Sinus Calamine Icy Hot One-A-Day Womens Formula

Vicks Dayquil Cortizone Thermacare Citrical

Vicks Nyquil Curad Aleve

Hobbies & InterestsLeisure Activies/Hobbies

Aerobics Camping Trips Swimming

Basketball Fresh Water Fish Cardio Machine

Mountain/Road Bike Golf Weight Training

Stationary Bike Jogging/Running Yoga


Household Products

Recycling Disposable Tableware Dishwasher Detergent, Cont. Cleaners, Cont.

Glass Beverage Containers Disposable Cups & Plates Palmolive Pine-Sol

Newspapers Disposable Food Containers Fabric Softener Pledge

Plastic Beverage Containers Paper Towel Bounce Sheets Scrubbing Bubbles

Metal Beverage Containers Bounty Downy Liquid Simple Green

Disposable Diapers Brawny Downy Sheets Cleaner Wipes

Huggies Scott Towels Snuggle Liquid Clorox

Pampers Sparkle Snuggle Sheets Lysol

Hand Soap Plastic Wrap Suavitel Liquid Mr. Clean

Dial Glad Cling Wrap Arm & Hammer Fresh ‘N Soft Swiffer

Ivory Reynolds Freezer Paper Cleaners Pledge

Softsoap Saran Classic Ajax All Purpose Windex

Dove Saran Cling Plus Arm & Hammer Laundry Detergent

Air Freshener Sprays Gladware Clorox Clean-Up All

Airwick Ziploc Comet Arm & Hammer

Febreze Toilet Paper Easy-Off Cleaner Cheer

Glade Angel Soft Fabuloso Gain

Lysol Neutra Air Cottonelle Fantastik All Purpose Purex

Renuzit Quilted Northern Formula 49 Tide He

Facial Tissues Scott Tissue Lime-A-Way Xtra

Kleenex Dishwasher Detergent Lysol All Purpose Batteries

Puffs Cascade Lysol Antibacterial Kitchen Duracell

Scotties Electrasol Lysol Tub/Tile Energizer

Paper Napkin Dawn Mr. Clean Eveready

Bounty Ajax Murphy’s Oil Soap Panasonic

Brawny Dixie Joy Oxi Clean Rayovac

Home ImprovementPlanned Improvements Workshop Equipment, Cont.

Remodel Bathroom Bosch Porter Cable

Other Remodeling Craftsman Ridgid

Paint Brand Delta Ryobi

Behr Dewalt Skil

Benjamin Moore Husky Snap-On-Tools

Sherwin Williams Kobalt Stanley

Workshop Equipment Makita Own Workshop Equipment

Black & Decker Milwaukee Own Portable Generator


Personal CareAfter Shave/Cologne Deodorants Eye Drops, Cont. Toothbrush, Cont.

Calvin Klein Arrid XX Clear Eyes Other Colgate

Gillette Axe Murine Crest

Old Spice Ban Classic Refresh Oral-B Advantage

Baby Products Degree Visine Oral-B Cross Action

J&J Baby Lotion Dove Mouthwash Oral-B Indicator

J&J Baby Oil Gillette Series Act Other Oral-B

J&J Baby Shampoo Mitchum Listerine Cool Mint (Blue) Reach

J&J Baby Wash Old Spice Classic Listerine Freshburst (Green) Whitening

J&J Baby Powder Old Spice Highendurance Listerine Original (Gold) Crest Whitestrips

Body Wash Old Spice Red Zone Scope Cool Peppermint Power Toothbrushes

Aveeno Right Guard Sport Scope Original Mint Colgate Crest

Bath & Body Works Secret Listerine Whitening Sonicare

Caress Suave 24-Hr Protection Crest Whitening Oral-B Powered By Braun

Dial Lady Speed Stick Crest Pro-Health Toothpaste

Dove Speed Stick Shaving Cream Aim

Olay Disposable Razors Barbasol Aquafresh

Softsoap Bic Comfort 3 Colgate Arm & Hammer

Suave Bic Softwin Edge Close-Up

Zest Other Bic Gillette Foamy Colgate

Hair Products Gillette Custom Plus Gillette Fusion Crest

Hair Coloring Products Gillette Daisy Plus Gillette Satin Care Listerine Essential Care

Hair Removal Products Gillette Good News Skintimate Sensodyne

Hair Removal Cream Gillette Venus Toothbrush Dental Floss

Hair Removal Wax Gillette Sensor 3 Aquafresh Butler G-U-M

Product Usage Eye Drops Colgate Total Professional Johnson & Johnson Reach

Electric & Battery Shavers Bausch & Lomb Colgate Wave Crest Glide Oral-B

Life EventsImportant Life Events

Graduation From School Refinanced Home Grandchild Was Born

Changed Jobs-Better Job Made Major Home Improvement Retired Or Took Early Retirement

Changed Jobs-Same Level/Pay Bought A Used Car Or Light Truck Changed Jobs

Changed Jobs-Lower Level/Pay Leased Or Bought New Car Or Light Truck Expect to Enroll/ Return To College

Changed Jobs-To Something Different Child Entered College


Personal Finance

Banking Credit Cards, Cont. Charitable Contributions, Cont. Health Insurance, Cont. Tax Preparation

Bank of America Any Mastercard Environmental AARP Manually (Pen/Paper)

Chase Visa Gold Health Humana Professional

Wells Fargo/Wachovia Visa Platinum Political Kaiser Permanente Other Professional On-Site

Non-Interest Bearing Checking Account

Visa Signature Public Radio POS (Point-Of-Service) CPA/Private Accountant

Interest Bearing Checking Account

Visa Standard Public Television Flexible Spending Account

Turbo Tax (Online)

Savings Account Any Visa Private Foundation Brokerage Accounts Turbo Tax (Offline)

No Banking/Investments Accounts

Other Religious Fidelity Investments Value of Securities

Credit Cards Use Credit Monitoring Social Services/Welfare Vanguard $100,000+

American Express Blue Debit Cards Life Insurance Homeowner Insurance $50,000-$99,999

American Express/ Platinum

Mastercard Metlife/Metropolitan AAA $25,000-$49,999

Any American Express Visa Prudential Financial Allstate $10,000-$24,999

Discover Charitable Contributions

Health Insurance Farmers $5,000-$9,999

Mastercard Gold Made Any Charitable Contribution

Aetna State Farm <$5,000

Mastercard Platinum Art/Culture/Humanities Blue Cross/Blue Shield Investments - Type of Loan

Mastercard Standard Education Unitedhealthcare 529 College Savings Home Mortgage

Cigna

PetsPet Ownership Pet Ownership, Cont. Cat Litter Dog and Cat Food, Cont.

At Least 1 Cat At Least 1 Fish Fresh Step Pedigree

At Least 1 Dog Shopping for Pet Supplies Tidy Cats Beneful

At Least 1 Pet Petco Dog and Cat Food Dog Treat

At Least 1 Bird Petsmart Friskies Milk Bone Beggin’ Strips


Presence of ChildrenNumber of Children Child Care Presence of Children by

Age and Gender, Cont.Number of Children by Age Group, Cont.

Number of Children by Age Group, Cont.

One In Child’s Home Under Age 2 2+ Children Under 6 2 Children 6-17

Two Presence of Children by Age and Gender

Under Age 18 1 Child 6-11 1 Child 1-17

Three Age 6 to 9 Age 2 to 5 2 Children 6-11 2 Children 1-17

Four or More Age 1 to 11 Age 12 to 17 1 Child 12-17 Youngest Child

None Male Number of Children by Age Group

2+ Children 12-17 <6 Years

One or More Female 1 Child Under 6 1 Child 6-17 6-17 Years

RestaurantsTypes of Food Family Restaurant & Steak Houses, Cont. Fast Food & Drive-in Restaurants Cont.

Vegetarian Outback Steakhouse Church’s Popeyes

Natural Brand Food Red Lobster Cici’s Pizza QuizNos

Healthy Food Ruby Tuesdays Dairy Queen Sonic

Family Restaurant & Steak Houses Tgi Fridays Del Taco Starbucks

Bob Evans Cheesecake Factory Dominos Pizza Subway

Chili’s P.F. Chang’s Dunkin Donuts Taco Bell

Chuck E Cheese Red Robin El Pollo Loco Wendy’s

Cracker Barrel Fast Food & Drive-in Restaurant Jack-In-The-Box Whataburger

Denny’s Arby’s KFC Number of Visits

Friendly’s Boston Market Little Caesar 14+

Golden Corral Burger King Mcdonald’s 6 - 13

IHOP Carl’s Jr. Panera Bread 1 - 5

Longhorn Steakhouse Chick-Fil-A Papa John’s 0

Olive Garden Chipotle Pizza Hut


ShoppingClothing Department/Discount/Warehouse,

Cont.Home Furnishing & Houseware Overnight Delivery Services

Abercrombie & Fitch Carson Pirie Scott Hobby Lobby Xprs Mail-USPS

Talbots Family Dollar Store Michaels FedEx

New York & Company Kmart Jo-Ann UPS

American Eagle Outfitters Sam’s Club Bed, Bath & Beyond Other

Ann Taylor Costco IKEA The Disney Store

Dress Barn Dillard’s Pier 1 Imports Sephora

Wet Seal Kohl’s Williams-Sonoma Hallmark/Hallmark Crown

Victoria’s Secret Dollar General Store Ashley Furniture Homestores American Express

Ross JC Penney Home Goods Visa

Banana Republic Lord & Taylor A.C. Moore Grocery Stores

Chico’s Macy’s Academy A&P Food Store

Eddie Bauer Marshalls Footwear Albertsons

Express Nordstrom Famous Footwear Food Lion

Lane Bryant Nordstrom Rack Payless Shoe Source Giant Food Stores

Nike Meijer Foot Locker H.E.B. Pantry

Old Navy Sears Home Improvement Jewel

Coldwater Creek Stein Mart Ace Hardware Kroger

Fashion Bug Target Home Depot Meijer

Gap TJ Maxx True Value Hardware Pathmark

Drug Stores Toys R Us Lowe’s Publix

CVS Value City Department Store Menards Ralph’s

Rite-Aid Wal-Mart Office Supplies Safeway

Sav-On Electronics Office Depot Save-A-Lot

Walgreen’s Radio Shack Office Max Shoprite

Department/Discount/ Warehouse

Gamestop Staples Trader Joe’s

Beall’s Best Buy Online Shopping Vons

Belk Fry’s Electronics Order Banking Services Wal-Mart Super Center

Babies R Us Sporting Goods Order Travel Services/Packages Whole Foods

Big Lots Sports Authority Order Movie Tickets Winn-Dixie

BJ’s Wholesale Club Dick’s Sporting Goods Order Tickets-Not Movies Stop & Shop

Bloomingdale’s Big 5 Sporting Goods Order Men’s Apparel

Burlington Coat Factory Models Order Women’s Apparel

Style & FashionJeans Jeans, Cont. Licensed Clothing Shoes, Cont.

Arizona Guess? College Converse

Calvin Klein Levi’s MLB New Balance

DKNY Lee NFL Nike

Express Levi Strauss Signature Shoes Puma

Faded Glory Old Navy Adidas Reebok

Gap Gloria Vanderbilt Wrangler ASICS Skechers


TravelCasino Gambling Domestic Air Travel Hotels for Personal Travel, Cont. Car Rental, Cont.

Atlantic City American Airlines Best Western Hertz

Indian Reservation Delta Comfort Inn National

Las Vegas Southwest Courtyard-Marriott Thrifty

Theme Parks International Air Travel Days Inn Activities

Any Theme Parks American Hampton Inn Attend Event

Disneyland (CA) Continental Hilton Boating

Disney World (Fl) Animal Kingdom Delta Holiday Inn Camping / Hiking

Disney World (Fl) Epcot United Holiday Inn Express Fine Dining

Disney World (Fl) Magic Kingdom Frequent Flyer Programs Marriott Fishing

Disney World (Fl) MGM American Any Hilton Gambling

Sea World Delta Any Marriott Beach

Six Flags Southwest Any Holiday Inn Golf

Any Disney (Fl) Theme Park United Car Rental Shopping

Cruises US Airways Alamo Sightseeing

Carnival Hotels for Business Travel Avis Snow Sports

Royal Caribbean Marriott Any Marriott Budget Spa

Any Hilton Dollar Enterprise Water Sports

Technology & ComputingSubscriber Services Mobile Phone Brand, Cont. Video Game Console, Cont. Camera Brand, Cont.

Subscribes to Any Pay/Premium Channel

LG Online Sony

Purchases Telecom Services Together

Motorola Video Game Type Photo Printing

Time Warner Samsung Action/Adventure Uses Retail Store Walgreens,Etc)

Comcast Mobile Service Provider Arcade/Classics Uses Online Service (Kodak Gallery,Snapfish,etc.)

Computer Purchase AT&T Fighting DVD Brand

5 + Yrs Ago Cingular Racing Panasonic

4-5 Yrs Ago Sprint/Nextel Role-Playing Philips/Magnavox

3-4 Yrs Ago T-Mobile Shooter Samsung

2-3 Yrs Ago Verizon Sports Sony

1-2 Yrs Ago Tracfone Online DVR Provider

<1 Yr Ago Mobile Plan Type Strategy Cable Company

Computer Brand Plan-Annual/Multi-Year Con-tract

Online Activities DirecTV

Apple Prepaid Download Or Listen To Podcasts Dish Network

Compaq No Contract (Not Prepaid) Download Or Listen To Podcasts TV Brand

Dell Family Plan Download Movies JVC

Hewlett Packard Individual Plan Listen To Internet Only Radio Stations LG

Toshiba Video Game Console Listen To Satellite Radio Online Panasonic

Satellite Radio Nintendo DS Listen/Traditional Radio Stations Online

Philips/Magnavox

Sirius Sony PSP Camera Brand Samsung

XM XBOX 360 Canon Sharp

Mobile Phone Brand Nintendo Wii Kodak Sony

Apple Playstation 3 Nikon Toshiba

Blackberry Offline Olympus


IRI Beauty Products Grocery, Cont. Grocery, Cont Household Products, Cont.

Cover Girl Buyers Birds Eye Buyers Heavy Cold Cereal Buyers Lysol Household Cleaner Cloths Buyers

L’Oreal Buyers Pepsi Buyers Heavy Frozen Entrees Buyers Heavy Toilet Tissue Buyers

Revlon Buyers Hamburger Helper Buyers Heavy Salty Snacks Buyers Heavy Lysol Buyers

Neutrogena Buyers Orbit Buyers Heavy Chips Buyers Heavy Clorox Buyers

Heavy Beauty Product Buyers Altoids Buyers Heavy Frozen Vegetable Buyers Air Wick Buyers

Grocery Chips Ahoy Buyers Heavy Instant Coffee Buyers Clorox Bleach Buyers

Nabisco Bakery Snacks Buyers Pop-Tarts Buyers Heavy Kids Cereal Buyers Huggies Buyers

Pillsbury Dough Buyers Green Giant Canned Vegetable Buyers

Heavy Yogurt Buyers Bounty Buyers

Betty Crocker Baking Mix Buyers Weight Watchers Frozen Meal Buyers

Special K Bars Buyers Personal Care

Nabisco Salty Snacks Buyers Green Giant Frozen Vegetables Buyers

Healthcare Products Heavy Diaper Buyers

Nabisco Miscellaneous Snacks Buyers

Healthy Choice Frozen Meal Buyers

Heavy Mucinex Buyers Listerine Buyers

Betty Crocker Stuffing Buyers Häagen-Dazs Buyers Cepacol Buyers Biotene Buyers

Starbucks Coffee Buyers Special K Beverage Buyers Prilosec OTC Buyers Aquafresh Buyers

Pillsbury Frozen Pie Buyers Yoplait Buyers Heavy Vitamin Buyers Crest Buyers

Coke Buyers M&M’s Buyers Hvy Over the Counter Product Buyers

Polident Buyers

Diet Coke Buyers Lay’s Buyers Tums Buyers Scope Buyers

Progresso Buyers Cheerios Buyers Zantac Buyers Sensodyne Buyers

Doritos Buyers Honey Nut Cheerios Buyers Benadryl Buyers Nivea Buyers

Kashi Buyers Fiber One Cereal Buyers Sudafed Buyers Gillette Buyers

Lucky Charms Buyers Fiber Plus Buyers Claritin Buyers Dove Buyers

Chex Buyers Special K Buyers Theraflu Buyers Pets

Trix Buyers Nabisco Cookies Buyers Band-Aid Buyers Heavy Cat Food Buyers

Bear Naked Granola Buyers Nabisco Crackers Buyers Tylenol Buyers Heavy Dog Food Buyers

Jello Pudding Buyers Bayer Aspirin Buyers Advil Buyers Pedigree Buyers

Jello Gelatin Buyers Cesar Dog Food Buyers Breathe Right Buyers Purina Buyers

Bisquick Buyers Frosted Mini-Wheats Buyers Abreva Buyers Shopping

Del Monte Fruit Buyers Kix Buyers Household Products Loyal Walmart Buyers

Betty Crocker Instant Potatoes Buyers

Nutri Grain Bars Buyers Lysol Household Cleaner Buyers Heavy Club Store Buyers

Del Monte Vegetable Buyers Hunts Buyers Lysol Air Freshener Buyers Loyal Target Buyers

(*This is a sample, more data is available and being added often)

AdAdvisor New Mover Data

New Mover Data (*New Mover Data is based on the month a household moves locations. For example: January, February, etc.)

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V1-5/28/2013

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