neurological alliance agm and conference
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Neurological Alliance AGM and Conference. 24 November 2009. Over 8 million visitors p/month. Why people use NHS Choices. Partnership with Neurological Alliance and its members. Productive workshop in London, May 2009 - PowerPoint PPT PresentationTRANSCRIPT
Neurological Alliance Neurological Alliance AGM and Conference AGM and Conference
24 November 2009
Over 8 million visitors p/month Over 8 million visitors p/month
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
Week
Vis
its
Visits 4 per. Mov. Avg. (Visits)
Why people use NHS Choices Why people use NHS Choices
A-Z, 49.3%
Livew ell, 5.5%
CHQ, 5.8%
New s, 3.4%
Blogs, 0.3%
Self Help Guide, 1.0%
Find Services, 18.2%
Patient Pros, 0.1%
Pregancy Planner, 1.6%Video Library, 0.5%
Alerts, 3.6%
Guides, 2.7%
Medical Advice, 2.0%Tools Library, 2.7%
Scorecard, 3.4%
Partnership with Neurological Partnership with Neurological Alliance and its membersAlliance and its members
Productive workshop in London, May 2009 Collaborative working with individual organisations on
content development Support for e-newsletters
Tourettes Action Neurological Alliance
Content DevelopmentContent Development
Richmond & Kingston ME Group Dystonia Society Ataxia UK AT-Society Parkinson's Disease Society Headway UKABIF The Stroke Association Different Strokes Headway British Polio Fellowship MS Society Epilepsy Action Epilepsy Bereaved National Society for Epilepsy
Content Development Content Development
Still working to update content
Batch 3 due December, batch 4 new year
Also worked with MND Association and Brain Tumour UK to review content and create videos
E-newsletter E-newsletter
"We need to get our messages to many thousands of people and we have a miniscule budget. The Enewsletter partnership with NHS Choices gives us a brilliant vehicle - compelling, professional, straightforward to get up and running. Great user feedback too. We love it."
Hillary Box, Director of Development, Tourettes Action.
Going ForwardGoing Forward
Content Development – get involved Emarketing
Workshops (8 December and 27 January) – places available Review website performance Email marketing – developing a strategy and
implementation, e.g. how to assess performance, writing effective copy
More partners welcome for e-newsletters
