1. From university to the workplace..

• Networking Your Way to Success

Karen Thompson Senior Agent, Marketing 2. Networking

Definition :

The act of meeting new people in a business

or social context.

http://en.wiktionary.org/wiki/networking

3. Networking

Formal - Conferences, Seminars, Events,

Industry Associations

Informal - People you know and who they know

Online -Social Media

4. Networking

BRAND

YOU!

Image Courtesy:www.madisonavenuejournal.com 5. Networking

Brand You! Attributes

Name: How do you want to be known?

Packaging: Appearance / Hair / Clothing

History: Whats your story?

Reputation:Integrity, honesty Build a great reputation

and never, ever damage it!

6. Networking

Brands are differentiators

Example:

All cars but they conjure up different images

7. Networking

Golden rule of networking:

Pay it forward

The more you give, the more you get

Create an item bank. Things you appreciate that you can

recommend and share with others.

Eg:books, articles, podcasts, websites, blogs, etc

8. Networking

Tips

Firstly just do it!

Join industry associations

Look for opportunities to learn and meet people

Have a business card

Have an elevator pitch

Smile

Ask questions

Listen more than you speak

Follow up

9. Networking Doing it well online.. 10. Networking

Blogging, microblogging, social media

LinkedIn

• create profile

• start connecting

• research people, organisations, jobs

Twitter create profile, start tweeting and follow:

• thought leaders & industry specialists

• people that interest you

• relevant media Tweeters

11. Networking

Things to think about online:

Whats in a name?

Email address [email_address]or[email_address] I dont think so!

Research potential employers can research you too !

Personal websites your name as a domain name

12. Networking

http:// www.pigsdontfly.com /

Writes his own blog

Has LinkedIn Profile

Active on Twitter

Networks on and offline

Writes for Marketing Magazine online-

Graduate Like a Rock Star

Internship at leading agency

Doing it well online.. Zac Martin 13. Networking

Taking the online offline:

Reconnected with a former university contact through LinkedIn whos now Dean of Careers at a university in New York. Introduced him to a New York based Aquent colleague and who is now sitting on an Alumni Board. Developed relationships with local connections that has resulted in numerous meetings and recommendations for business. Aquent Blog Who ever said fairytales don't come true? A true social media success story(29th May 2009) http://blogs.aquent.com/aquentblog/author/karen-thompson/ Image courtesy of:benrybobenry 14. Networking

Final Word:

Successful networking isnt just about making

contacts.

. its aboutbuilding relationships

15. Contact me

Web www.aquent.com/go/karenthompson

Email [email_address]

LinkedIn -http:// www.linkedin.com/in/karenthompsonaquent

Slideshare -http://www.slideshare.net/kaz747

Twitter Username = kaz747

Tel + 61 8 9381 7655