networking through the internet : social media is not about technology aclea orlando january 31,...
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Networking Through The Internet : Social Media Is Not About
Technology
Networking Through The Internet : Social Media Is Not About
Technology
ACLEAOrlando
January 31, 2010
ACLEAOrlando
January 31, 2010
Is social media a fad?
Social media is not fad
Generation Y outnumbers Baby Boomers by 2010
96% of Generation Y use social media
If Facebook were a country, it would be the 3rd largest
Boston College quit sending email to students
Over 100,000,000 videos on YouTube
Over 200,000,000 blogs in existence
Over 100,000 blogs post daily
25% of search results for top 20 brands are user generated
78% of consumers trust peer reviews
Where is advertising?
14% of consumers trust advertising....
Secret of online client development
Social media is not about technology
Relax: it’s traditional legal marketing
It’s engaging people (networking) to build relationships
Word of mouth reputation is result
Is this networking?
Law firm websites
Directory listings
Email newsletters & alerts
Advertisements in bar publications
Direct mail/email
What is networking for client development?
Engaging people to build relationships
Strategically by identifying your audience
Clients
Prospective clients
Referral sources
Influencers of those three
Influencers?
Bloggers
Reporters
Conference coordinators
Association leaders
Publishers
You as the source?
BlogsYour target Your target audience:audience:
TwitterTwitterFacebookFacebookLinkedInLinkedIn
BlogsBlogs
YoYouu
Where do I start?
Tools to use for high ROI?
Listening through social media dashboard
Newsreader
TweetDeck
Blogging
Facebook (coming on)
RSS: Social media dashboard
Blogging
http://www.patentpracticeliability.com
http://patentpracticeliability.com
Keys to blogging
Find your target audience
Listen to to your target audience
Engage your audience
Empower your audience
OMG : Twitter?
How to use Twitter?
Intelligence agent via links
Re-tweeting to build relationships
Local and niche searches
Make yourself personal
Mainstream media for PR
Twitter home page is noise
TweetDeck : Twitter works
LinkedIn growth
How to use LinkedIn?
Individual profile
Law firm profile
Groups: join one, start one
Answers
Connect as you use social media
ROI
Am I expanding my reach?
Am I engaging my target audience?
Am I building influence among this target audience?
Target audience requesting action?
Engagement & tacit endorsements
How do we limit social
media?
Privacy
60% of people limit access to their profiles
45% of law firms lockout social media access
What do you inadvertently share?
Do you become locked in?
Policies & ethics rules
Do we need them?
What tone do we wish to set?
Who is involved in creating?
Do we need education first?
When will see in organizations?
When leaders realize they know more about strangers than they know about people in their own organizations...
For CLE programsCreate some excitement
Sharing
Communities
Leaders blog? twitter?
For CLE professionalsWhat can organization do?
your personal brand look like?
What are your goals?
Are you an influential player
Do you have a following?
Community to learn from/collaborate with?
Thanks. For more info & personal webinars:
Kevin O’KeefeLexBlog, Inc.411 First Avenue, Suite 350Seattle, WA206 340 8204cell: 206 321 [email protected]
Blog: http://kevin.lexblog.comTwitter: http://twitter.com/kevinokeefeLinkedIn: http://linkedin.com/in/kevinokeefe