Networkingfor better stories,

jobs

• Inventory & topography• Organizational charts• Up and down the ladder• Informal networks

BEAT MAPPING

• Draw a line around your turf• Focus on high-value targets• Plug vulnerabilities

Inventory & topography

Organizational charts are silo maps

Big piece of art

• Horizontal slices• Two sources• Official & unofficial• Formers• Whistle-blowers• Regulators

Up and down the ladder

More business decisions occur over lunch and dinner … yet no

MBA courses are given on the

subject.

Peter Drucker

• Where there’s smoke …• People and poodles• Burger joints and The Club

Informal networks

• Front door, back door• Connect to hubs• 2nd-degree connections

BUILDING NETWORKS

• Different people answer• You get more stories• Everyone uses the front door

Front door, back door

• Topography II• It’s not who you know or what you know, it’s what the people you know, know.

Connect to hubs

2nd-degree connections cracked a tough nut

• Always and all ways available • LinkedIn• RSS and Twitter sniff news

ONLINE TOOLS

• Use multiple channels• You get more; more get you• One size does not fit all• Best: Face-to-face

Always and all ways

LinkedIn … and more

• Customized news sentries• Use Twitter as a scout• Know first, pass it on • Be a fly on their walls

RSS and Twitter

The donut gives you the hole

Next class: It’s all about youPlease answer the evaluation questions

Thank you!joe.grimm@gmail.com