networking components in event management

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ADVERTISING

NETWORKING COMPONENTS in Event ManagementBY:Ishan

PRINT MEDIA

3Classification

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Print- NewspaperNational Newspapers

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Print- NewspaperTypes of Newspapers advertisements

Classified Ads

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Print- NewspaperTypes of Newspapers advertisements

Circular Ads

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Print- NewspaperTypes of Newspapers advertisements

Display Ads

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Print- NewspaperAdvantages

8Geographic targetingHigh credibilityHigh information potential

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Print- NewspaperDisadvantages

9Limited colorPoor reproduction qualityOne day life spanHard to measure actual exposure

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Print-MagazineSpecialized Magazines

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Print- MagazineGeneral circulation magazines

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Print- MagazineUses:

12High color reproduction qualityHigh credibilityPass along factorHigh information potentialSpecialized target marketingBrings emotional appeal

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RADIO

An electronic audio media for promotionThe major decision making criteria are: Programme profile,listening audience profile and time slotsNeed to create JINGLELive telephone calls on-air.

Characteristics of Radio Platform:

TelevisionSingle most potent media for eventsIt can provide pre event , post event,and during event coverageWith the use of Satellite TV offers, opportunity narrows down the read to focus on audience

Direct Response Television adverts, if done correctly, can contribute to direct answer television (drtv), which basically means that the crowd has a direct response to your advert, and the phone is picked up by either, makes contact via e-mail or text. All ads are made with a specific goal in mind as a whole between you and the service and the complete marketing strategy must be thought out. The direct answer gives a quantifiable goal for your advert, and is substantially more effective than old kinds of marketing.

Why Television :

Sales promotion Then tv advertising is a great method to declare it and get the message across to millions of individuals instantly, if you have an unique offer, sale or partnership. Any sales promo needs people in order to make it work, a sales promotion that no one understands about is not going to be really successful. So a TV advert enables you to reach your audience in a very succinct manner. Appeal to the senses TV advertisements can use both sight and sound rather than radio which simply relies on sounds. An image on the screen can be quite strong. The combination of sight and sound ensures that the message within this advert stays with them for a long time and gets through to the audience. During tv ad creation, many techniques can be used to ensure the senses are excited and engaged while seeing your advertising.

Outdoor Media

Transit Vehicles

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BillboardsAdvantages

23High frequencyGeographic flexibilityLow cost per exposureDisadvantagesFleeting messageLimited informationLong lead timesVisual pollution

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SOCIAL MEDIA

How is Social different from other channels?Its more direct. Its dynamic and instantaneous.You can personalize the communication.Talk to an audience en masse, but still make it individualistic.The communication is 2-way interactive channel.

What do we use Social Media for?Community building.Publicity (word of mouth).Event promotion.Event updates.Information dissemination.Building connections, database. (LinkedIN).Media sharing (photos, videos, ppt).

When?Before, during and after the event.

FacebookWorlds largest social media network >1 Billion usersDraw the line between professional and personal (use official handle/logins)Facebook is more personalCan share more media

FacebookFan pages (Use for promoting the company or a product or a celebrity)

They look similar to personal pages on Facebook.Good for branding or company communications.Tabs for photos, videos and discussion boards.

Facebook It will take a lot of time to build a community (inviting people one by one).Create an Ad and spend money on it. Through the Ad you can do extremely targeted marketing. Restrict the ad to viewers by geography, age, gender, occupation, and other parameters.

TwitterMicroblogging social platform.140 characters (People use images to workaround this).Its fast and simple to use. Instantaneous though you could also schedule posts.Provides real-time networking with a targeted audience.Has a multiplier effect.Gives the ability to interact, discuss and ask questions (Tweet chat, DM).

TwitterCreate hash tags #yayofest2015 Quote hashtags and handles in your postsHashtags expire (promoted tags last longer)Follow people they follow you back.Collect Twitter handles of speakers, exhibitors, associations etc.Start following them.Prominently display your event Twitter handle and hash tags.Spend on promotional tweets. (Marketing budget).

LinkedIN for eventsLook up profiles of potential speakers.Send mailers to targeted groups in the LinkedIN database.Create a group for your event and ask all attendees to join and discuss topics and other aspects of your event.Effective for speaker communications.InMail evokes faster response than e-mail.

InstagramSuited to the mobile platform.A fast way to share photos and videos.Helps with pre,during and post event descriptionsShare on Twitter, Facebook and other social platforms.https://instagram.com/

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