networking combo
DESCRIPTION
This combines two presentations, one on networking for your career and another on how journalists can use networking to better cover their beats.TRANSCRIPT
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Networkingfor better stories
and jobs
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We will learn to useformal and informal networks
to cover our beatsand advance our careers.
OVERVIEW
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• Beat mapping• Building networks• Online tools
PART 1:
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• Inventory & topography• Organizational charts• Up and down the ladder• Informal networks
BEAT MAPPING
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• Draw a line around your turf• Focus on high-value targets• Plug vulnerabilities
Inventory & topography
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Organizational charts are silo maps
Big piece of art
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• Horizontal slices• Two sources• Official & unofficial• Formers• Whistle-blowers• Regulators
Up and down the ladder
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More business decisions occur over lunch and dinner … yet no
MBA courses are given on the
subject.
Peter Drucker
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• Where there’s smoke …• People and poodles• Burger joints and The Club• The gym
Informal networks
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• Front door, back door• Connect to hubs• 2nd-degree connections
BUILDING NETWORKS
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• Different people answer• You get more stories• Everyone uses the front door
Front door, back door
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• Topography II• It’s not who you know or what you know, it’s what the people you know, know.
Connect to hubs
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2nd-degree connections cracked a tough nut
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• Always and all ways available • LinkedIn• RSS and Twitter sniff news
ONLINE TOOLS
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• Use multiple channels• You get more; more get you• One size does not fit all• Best: Face-to-face
Always and all ways
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LinkedIn … and more
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• Customized news sentries• Use Twitter as a scout• Know first, pass it on • Be a fly on their walls
RSS and Twitter
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The donut gives you the hole
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Networkingfor jobs
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• Better job networking• Building social capital• Adding strategic connections
PART 2
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• The job bazaar never closes• Relationships matter more• More connections, new roles• The strength of loose ties
BETTER JOB NETWORKING
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• Literally always open• Information and jobs fly• We have to be ready• We need back channels
Job bazaar never closes
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Relationships matter more(Does not mean more relationships matter.)
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• Maven, connector, sales• Mentors and reverse mentors• Hubs, nodes, rabbis• Analyze your network
More connections, new roles
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Every job I have had came
because ofmy connections.
Ex-publisher,now a CEO
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• Connect widely• Diversity = strength• Who’s missing?• Don’t copy
The strength of loose ties
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• The law of reciprocity• Networking with sincerity• Give as much as you get
BUILDING SOCIAL CAPITAL
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Paradoxically, it is in helping others without expecting
reciprocity in return that we
invoke the power of reciprocity.
Wayne E. Baker
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Networking with sincerity
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• Connect folks in your network• Pass information along• Recommend others
Give as much as you get
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ADDING STRATEGIC CONNECTIONS
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• Connect the connectors • Watch where you’re growing
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• Benefits your network• Info flows to and through you• Raises power, status, visibility• Six degrees of Kevin Bacon
Connect the connectors
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• Extend network strategically• Online networks first• Meetups, groups, training• Participate
Watch where you’re growing
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• Actively network online• Set a strategic course• Reinvigorate old connections
“I RESOLVE TO …”
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Thank [email protected]