network service business: transformation with service provider sdn, nfv and cloud

Bala Thekkedath Director of Product Marketing @balathekkedath

networkServicebusiness

TransformationWith

service provider sdn, nfv and cloud

© Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | (23)

1. What is on the consumer’s mind

2. How does that change what the networks need to do

3. How do we enable that


What do the customers of the network want …

The Network

Performance

Personalization

Consumers & Enterprises

Experience Assurance

Avenues for Innovation

Application Ecosystem


The network enabled app


It changes what is on the network operator’s mind…

EFFICIENCY

AGILITY

INNOVATION


SDN enabled NFV & Cloud infrastructure

Virtualizing Network

Functions

Scaling Network Functions to the

Cloud for Optimal Deployment

SDN for Cross Domain Control, Orchestration &

Management

NFV CLOUD SDN

Virtualize Scale Control


Service provider sdn, NFV & CloudHow the network evolves

VNFVNFVNFRelocation with preserved identity

VNF +

Virtual Networking

Virtualization & Abstraction

SDN Controller

Cross-Domain Orchestration, OSS/BSS

APIs, Exposable Services & Assets, Analytics

Product / Service Management CRM & CEM Charging & Billing

Integrated Network ControlCloud Management

AccessMgmt & Control

IP & Transport Mgmt & Control

ServiceMgmt & Control

Policy Control

NetworkData Center


create highly personalized network slices

Network Slices

Real time cloud

Network Slices – The best thing since sliced bread !


It is going to take time …


Virtualizing the network functions

Immediate Values› TTM for new services› Elasticity and scalability› Improve operational efficiency

MediaDistribution

NetworkGateways

Home Appliance

OSS and BSS

Edge Routers

CoreRouters

Control Plane

Access

Virtualization – challenge versus value

High LowChallenge

Value

High


But NFV is more than Virtualizing

,ResiliencyNetwork Stability

Service Continuity

Elasticity

Portability & Interoperability Management & Orchestration

Migration & co-existence current technology

AutomationPerformance

Energy Efficiency It is about infrastructure meeting changing demands

More to it than meets the eye !

› Open and horizontalized system with maintained Telco performance

› Integrity and Security› Migration from existing

environment


Forwarding Forwarding

SDN, NFV & Cloud

SDNCloud

SDNCTLSDNCTLSDNCTL

Control

NFV

Control

Forwarding

VNFManagers

VNFManagers

VNFManagers

CloudOrch.CloudOrch.CloudOrch.

NFV turns the SDN Controller – Cloud Manager relationship on its head !


Forwarding

Cloud, SDN & NFVIn a wide area context

SDNCTLSDNCTLSDNCTL

Control

NFV

Control

Forwarding

VNFManagers

VNFManagers

VNFManagers

CloudOrch.CloudOrch.CloudOrch.

ControlForwarding

OSSNMS/EMS

OSSNMS/EMS

OSSNMS/EMS

PolicyPolicyPolicy

Cross Domain Service Orchestration

Service Catalogue, BSS interface,Subscriptions,near real time ~minute

Service trigger, dynamic connectivity, service scaling, real time: ~second

East/West signaling, Forwarding state control.High transaction rate & sub second domain

© Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 15 (23)

Engineering the transformation

Drivers

81% Creating new services quickly

71% Optimizing the network in real time

67% Simplified provisioning

Barriers

62% Knowledgeable engineers

62% Unclear cost benefits

57% Immature technologies

Source: Infonetics Worldwide Survey of Operators, representing 50 percent of telecom capex and revenue

How do we boost How do we mitigate


Use Cases Portfoliojust the beginning…

New Capabilities

New Operational Tools


Business Cases Portfoliojust the beginning…


Planning

Transformation Solution Management Discover , Document , DesignDiscover , Document , Design

Process & Organization

SDN/NFVNetwork Application

Enablement & Orchestration

Consulting, Strategy, System Integration

Network & IT Infrastructure

How do we execute the transformation


SDN is a “Means to a higher end”

Time

Service Provider SDN

Con

tribu

tion

to s

leep

less

nig

hts

NFV


It takes three to tango ..

NFV

SDN

CLOUD networkServicebusiness

Transformation

Bala [email protected]@balathekkedathEricsson

THANK YOU

network service business: transformation with service provider sdn, nfv and cloud

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