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…mobility will be the way you will provision

in the future. Fast forward 5-10 years.

The answer should always be mobile first.

You want to have the best app on mobile.

Eric Schmidt, CEO Google

Øyvind Solstad

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Tidligere redaktør for NRKbeta.noTeknologirådgiver i NRK

Kommunikasjonsrådgiver digitale medierCarat Interactive

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privat!

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alltid med

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GPS

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nå

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realtime is the new primetime

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#

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#kongo

#bergensbanen

#schiphol

#hudsonriver

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her

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sted

kontekst

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augmented realityhotell - 800 m

sandstrand - 600 m

hvalsafari - 200 m

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Frokost og fersk juice - halv pris nå

Nike basketsko - 20%

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mobilt

195 000

113 000

52 000 45 000 45 000

VG Dagbladet Aftenposten TV2 NRK97 11 12 13

Mobil: Unike besøkende pr uke

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2013:66x

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2015:mobil > desktop

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betaling

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Pris: 480 kroner

Du har råd til dem!

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apps

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3 000 000 000

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…og navet er det sosiale nettet.

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66 %

61 %

41 %

38 %

37 %

31 %

26 %

25 %

25 %

24 %

24 %

NRK1

TV2

Facebook

NRK P1

VG Nett

TV Norge

NRK2

VG (papir)

P4

Dagbladet.no

TV3

Kilde: TNS Gallup, Forbruker & Media, første kvartal 2010.

Norsk mediebruk pr. dag

13361179

450309

231 192

Kina India Facebook USA Indonesia Brasil97 11 12 13

Befolkning

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50%

Øyvind Solstad

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Kommunikasjonsrådgiver digitale medierCarat Interactive

oyvind.solstad@gmail.comhttp://oyvindsolstad.com

Slide 3: http://www.flickr.com/photos/ydhsu/3183824689/Slide 4: http://www.flickr.com/photos/goincase/3327047072/ Slide 5: NASASlide 6: http://www.flickr.com/photos/johnnymyrenghenriksen/3969484771/

Slide 10: http://www.flickr.com/photos/ramdac/172451690/ Slide 15: http://www.flickr.com/photos/charlie_cravero/317802512/Slide 19: http://www.flickr.com/photos/moriza/96724309/Slide 20: http://www.flickr.com/photos/hjelle/2723554153/

Slide 21: http://www.flickr.com/photos/vera_bing/44981946/Slide 25: http://www.flickr.com/photos/yourdon/3599753183/Slide 29: http://www.flickr.com/photos/jeffbelmonte/8228640/Slide 33: http://www.flickr.com/photos/bobsmade/2125533926/

Slide 34, 35 and 38: Apple.comSlide 37: http://www.flickr.com/photos/bike/3336040653/Slide 39: http://www.flickr.com/photos/thatguyfromcchs08/2300190277/Slide 41: Kim Erlandsen/NRK P3

Huge thanks for using Creative Commons on your photos!Some photos may be copyright but are used by permission.

Image credits

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Mer informasjon:

http://oyvindsolstad.com/2010/04/21/nmf/