nets day 2014 finland case eika floer
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The local bank in the pocket - Eika´s digital wallet project. How will mobile payments affect other industries?TRANSCRIPT
Mobile payment - Project Eika Kredittbank AS
Karl-Richard Floer
Director card and Payments Helsinki, 10th September 2014
Some key trends
• Use of smartphones is growing fast.
• Consumers prefer mobile over PC for internet banking
• Consumers require simplicity and trust the security on mobile payments
• Merchants are more positive to contactless payments.
• Limited phones are equipped with NFC
A consequence of market change in the digital world.
The mobile revolution/evolution….
How will mobile payments affect other industries?
• We will shop more online
• PayPal is aggressive on the marketing
• Big distributors as Google, FB etc. are in the market and fast adapt new solutions in to the market
• From national to international solution in general
International players will take a larger share of the payments
Competition in our home market Who will win and who will follow?
The local bank in the pocket Digital wallet has to be there
The Eika project…. Step-by-step
The Eika project…. Our pilots across the country
Debit cards:
• 7000 cards Credit cards:
• 6000 cards Phone
• 100 Iphone in test on NFC
The Eika project…. Status - Cards and Mobile
Next steps
1Q15
• 200 employees in pilot on SIM NFC
2Q15
• Customer in our banks in pilot will get offer to get SIM NFC
2016
• All banks will get mobile wallet.
The Eika project…. The way forward
The Eika project…. Digital wallet from Nets - Pilot Q115
The local bank in the pocket Digital wallet has to be there - Part 2
Success is to work together Global standards framework for digital payments
What is happening in other markets?