netology big data in sport
TRANSCRIPT
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КАК ПОСТОРОИТЬ
ПРИЛОЖЕНИЕ
В СФЕРЕ BIG DATA
СЕРГЕЙ ПОДШИВАЛИН / ДИРЕКТОР ПО РАЗВИТИЮ МОБИЛЬНЫХ ПРОДУКТОВ RAMBLER & CO
ПАВЕЛ ЛИСКИН / ВИЦЕ-ПРЕЗИДЕНТ ПО МЕЖДУНАРОДНОМУ РАЗВИТИЮ БИЗНЕСА КОМПАНИИ НОВЫЙ ДИСК И ОСНОВАТЕЛЬ ПРОЕКТА ROSTER
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2.5 quintillion bytes of data per day
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Theory without data is groundless, but data without theory is just uninterpretable
Immanuel Kant
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OAKLAND A'S VS NEW YORK YANKEES$40 MLN VS $140MLNBOTH IN PLAYOFFS 2002 AND 2003
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CREATING DATA IS ONLY THE BEGINNING OF THE DATA LIFECYCLE
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VOLUMEVELOCITYVARIETY
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MIT SLOAN SPORTS ANALYTICS CONFERENCE IN BOSTON
THE SPORTS ANALYTICS INNOVATION SUMMIT IN LONDON
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Collect - Analyze - Build a funnelMake sports safer ($)The better you know fans, the better you can cater them ($$)Synthesize data to make split-second decisions ($$$)
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$710 MILLION FOR THREE FITNESS APP COMPANIES
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One out of every five people in the U.S. are in the UA network57 percent of registered users are in the U.S.72 million women are registered on the UA platform300 engineers working on UA's digital strategy
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Don't forget to sell shirts and shoes!
Kevin Plank, CEO Under Armour
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Wearable devices reduce rugby injuryAthletes respond more emphatically to humansBig Data is to inform the sport industry, not dictate to it
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СЕРГЕЙ ПОДШИВАЛИНПАВЕЛ ЛИСКИН
Спасибо за внимание!
www.roster.moscow/ sergey.podshivalin pavel.liskin