netix moving traffic to the expressway 2016
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Why NetIX?
NetIX’s next-generation network accelerates the Internet,
connecting content creators with users faster, cheaper, and
more directly than ever.
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Enhanced user experience
The User Experience Lags Expectations
Web-users expect a site to load in two seconds or less.
Slower response time directly affects the end-user’s seamless experience.
Few countries clear this threshold on average.
One reason for the problem is the roundabouts of current network architecture.
Avg. page load time in selected countries
Source: Akamai State of the Internet Report, QIV 2014
“With 65% of today’s 18-24 year olds expecting a site to load in 2 seconds or less we can predict that people will expect a 1-second loading time in the near future” [Nokia].
milliseconds
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Moving Traffic to the Expressway
NetIX Architecture – The Ethernet ExpresswayCurrent Architecture - Crosstown Traffic
NetIX provides a solution: an Ethernet expressway that bypasses circuitous routes
in the “crosstown traffic” of the global Internet.
NetIX is a Carrier Class Ethernet platform that interconnects members globally
without intermediary networks.
User tests show that NetIX shortens the route of traffic passing through the
platform by up to 39%.
Internet Exchange Point
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Every Millisecond Matters
32% shorter routing 90% of websites respond faster
Comparison of NetIX to three Tier 1 Internet Providers with popular sites shows:
Page-load time in 54 of Alexa Top 100 web sites
“Every millisecond matters.” ( Arvind Jain, Google engineer)
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4 500milliseconds
Median(54 Websites)
- 374 ms / -15%- 424 ms / -16%
- 1 085 ms / -33%- 430 ms / -11%
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As at 20.07.2015, 09.50 a.m GMT
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NetIX Slashes Bandwidth Costs
Results of actual use cases for NetIX member ISPs:
Price per Mbps decreased 24-27%.
International IP transit decreased ~50%.
Total IP bandwidth use (peering + International IP transit) increased.
Average Price per Mbps (IP Transit & Peering), 3 NetIX Global Internet Exchange (GIX) Clients
-27%Price per Mbps
-24%-27%
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Market Validated Business Case
NetIX Members NetIX Traffic (Gbps)
NetIX officially started in January 2013 with 6 members. Currently it has over 70.
NetIX attracted blue-chip companies such as Google, Akamai, Telefonica, Turk
Telecom, and Mail.Ru.
Traffic in the platform has grown from zero to 240 Gbps in less than 3 years.
NetIX ranks among the top 25 global platforms for exchange of IP Traffic [Wiki].
NetIX GIX provides direct routes to 85% of the Internet.
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Peering: Skype for ISPs
ISPs buy all local and
international connectivity
from high-cost Tier 1
providers
ISPs buy all international
connectivity (“IP Transit”)
from Tier 1
ISPs peer local traffic via
Internet exchange points
(IXPs) at much lower cost
NetIX globalizes peering
by interconnecting IXPs
ISPs peer locally and
internationally through
NetIX’s GIX service
Tier 1 needed only for
residual connectivity
Yesterday Coming SoonToday
Internet Peering: the business relationship whereby two companies reciprocally provide access to each other’s customers [Dr. Peering]
Tier 1
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Peering Outpaces IP Transit
Peering will come to dominate global IP traffic at the expense of transit.
[TeleGeography]
Many regions that currently rely on IP transit will gain wider access to peering.
Transit vs. Peering Volume Growth 2013-2020
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Global Asia Europe Latin America Middle East Oceania US & Canada Africa
IP T
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CAGR
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Faster, Cheaper, More Direct
Priority
CustomersIndustry Verticals Benefits
ISPs
• Internet Service
Providers
• Telecommunication
companies
• Faster: 90% of websites respond faster
• Cheaper: 26% average reduction of
connectivity costs
• More direct: 32% shorter connection paths
Content owners and distributors
• TV Channels
• Radio stations
• IPTV providers
• Online media
• Low fixed cost
• Secure distribution of content
• Bidirectional connection could enable
capturing usage behavior
• More reliable and geographically dispersed
distribution than alternative channels
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Core Service: Direct Connectivity
B2B, subscription–based, recurring revenue
business model.
Core service: direct connectivity over
carrier-class Ethernet network.
Value-added services: IP traffic
exchange, A/V distribution, virtual
LANs, remote access to major IXPs.
Distribution via direct sales and selected
channel partners: IXPs and Tier 2 ISPs.
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Service Portfolio Evolution
DDOS attack protection.
Self-provisioning of network.
Network function virtualization.
Marketplace for members
Enhancing network value for members, interconnecting:
• 13 new IXPs ̶ 3 interconnections in H2 2015
• 47 new content generators ̶ Cloudflare joined in QIII 2015
over the next 12 months.
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Network Expansion
Madrid, Milan, and Moscow PoPs to open in 2016.
Coverage to expand to 26 markets in 5 years, leveraging already strong European
presence.
13 Note: Shaded countries have currently active PoPs
Ken Lefkowitz, CEO
• 20 years leadership
experience in C-level and
board roles
• Extensive track record in
international sales/bus. dev.
• Accomplished deal-maker
• B.A., Economics, Wesleyan University,
Connecticut, USA
Neven Dilkov, Founder and Chairman
• 20+ years TMT experience
• Visionary serial
entrepreneur
• Founded Neterra in 1996
• Shaped the Bulgarian ISP/CATV ecosystem
• Pioneered Bulgaria’s first alternative
international interconnections
• B.S. summa cum laude, Computer Science
from West Virginia Wesleyan College, USA.
90+ Years Combined TMT Experience
Dean Belev, Product Manager (10+ yrs TMT experience)
• Co-creator of the NetIX idea; Leading product management and development
• Certified on Cisco , NSA, CNSS, & ITIL programs; B.S. in Business Informatics and
MSc in Distributed Systems & Mobile Technologies.
Yordan Kritski, CTO (10+ yrs TMT experience)
• Vast experience in IP/Ethernet Support Services, network planning, network
architecture design and implementation.
• MSc in Telecommunications.
Dan Ellenbogen, VP for Sales (30+ yrs of TMT experience)
• 30+ years experience in general management, business development, sales &
Marketing in communication and satellite service providers, such as Novero,
Satlynx and Spaceline.
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Mariyan Rangelov, CFO
• 9+ years of experience in treasury operations, financial risk management,
portfolio management, investment banking and financial analysis.
• Holds the Chartered Financial Analyst designation
• MBA in Finance from the University of Sheffield and a master’s in Finance and
Banking from Sofia University
Zsolt Papdi, Sales Manager
• 20+ years of experience in telecoms & technology sales
• Telco experience spans both wholesale and retail, notably at AT&T
• MBA in International Business from Case Western Reserve University
• MsC, Electrical Engineering, Budapest University of Technology and Economics
Contacts
For more information please contact:
Ken Lefkowitz, CEO+359 (88) [email protected]
Dan Ellenbogen, VP for Sales+49 (177) [email protected]
www.netix.net
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