netflix company report

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COMPANY REPORT LILY CHEN

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Page 1: Netflix Company Report

COMPANY  REPORT  

LILY  CHEN

Page 2: Netflix Company Report

Sample  Products  

Page 3: Netflix Company Report

Sample  Products

Page 4: Netflix Company Report

Financial  Information  •Market  Cap:  43.047  Billion*

• Revenue:  6.78  Billion  (2015)**

• Sales  Growth:  23.16%  (2015)**

*Source:  Bloomberg  Business**Source:  MarketWatch

Page 5: Netflix Company Report

History

Founded  by  ReedHastings  and  Mark  Rudolph

1997 1999 2002 2007

Introduces  unlimited  rentals  at  monthly  rate

Makes  IPO  on  NYSE  (NFLX)  

Introduces  online  streaming  service

Page 6: Netflix Company Report

History

Launches  in  Canada

2010 2012 2013 2015

Premieres  first  original  series  Lilyhammer

Original  Series  House  of  Cardswins  3  Emmys

Launches  in  130  more  countries,  over  75  million  members

Page 7: Netflix Company Report

Secret  Sauce• Addictive  content  and  strong  subscriber  base  

• Aggressive  international  strategy  

• User  data  and  consumer  preferences

Page 8: Netflix Company Report

Competition

Page 9: Netflix Company Report

Long  Term  Success• Strong  international  user  base  

• Shift  towards  TV  online  

• Continued  technological  innovation