netezza ibm forum

Copyright © 2012, Scale Focus AD, www.scalefocus.com

WelcomeLyubomira MihaylovaBusiness Development Manager

17 October 2012

2 www.scalefocus.com

About ScaleFocus

• Fastest growing software company in Bulgaria

• Professional services for:

› IT consultancy, software design, implementation and maintenance

› Professional staffing and outsourcing

• Outstanding technical and business team, 50+ FTE

• Customer Base:

› US, Canada, EU, Bulgaria

• Industry Focus on Telecom, Insurance, Financial Services


Key Customer Accounts

• Atos, BG

• Trader BG

• KPMG, BG

• DZI, BG

• Taxeo, FR

• Velcom, BS

• Concord, US

• Groundswell, CA

• IBM Global Procurement


Technical Areas Of Expertise


IBM Partnership

Focus on niche technologies:

•IM Netezza and Big Data

•IM Cognos BI

•IM SPSS Enterprise

•IM SPSS Statistics

•IM Data Management (DB2, Informix)

•IM InfoSphere (DataStage)

•WebSphere BPM

•WebSphere Core

•Rational

Since 2012,

authorized for software resell and local support on key IBM products

Copyright © 2012, Scale Focus AD, www.scalefocus.com

Smarter Analytics with Netezza Krum Daskalov BI & Data Warehouse Practice Lead IBM Netezza and InfoSphere DataStage Expert Oracle Administrator Certified Professional Teradata Certified Specialist Microsoft SQL Server Administrator

17 October 2012


Faster Time to Value - Netezza

Netezza:

•AFFORDABLE

•SIMPLE

•RELIABLE

•SUPER FAST


Evolution of Analytics: from Reporting to Action

ComputationalComplexity

Data Volume Latency

MISStandard Reports

EISDrill Down

DW & OLAPAd Hoc Queries

AnalyticsBI / Forecasting

Advanced AnalyticsPredictive Modeling/

Optimization

19701970 19801980 20002000 2010201019901990

Whathappened?

How many?How often?

How many?Where?

How much?Where?

What will happen?What is the best

choice?


Types of Data Warehouse

Pseudo Data Warehouse- Inefficient

- Unreliable

Old School Data Warehouse- Heterogeneous

- Expensive and time consuming


Evolution of Analytics: from Reporting to Action

ComputationalComplexity

Data Volume Latency

MISStandard Reports

EISDrill Down

DW & OLAPAd Hoc Queries

AnalyticsBI / Forecasting

Advanced AnalyticsPredictive Modeling/

Optimization

19701970 19801980 20002000 2010201019901990

Whathappened?

How many?How often?

How many?Where?

How much?Where?

What will happen?What is the best

choice?


Before Smarter Analytics…

- Manual data manipulation vs. focusing on strategic analysis

- IT-centric instead of Business-centric

- Time lag in delivery

- Way too long ROI

Before…


- Minimal technical skills required and fast utilization

- Empowers business owners to focus on reports

- Faster time to value

- Immediate results

After…

Smarter Analytics with IBM Netezza


Relational

Cognos

Netezza

SPSS Modeler Server

SQL Pushback

Dynamic QueryROLAP optimized for Netezza

Optimized SQL for Netezza

Invoke in-database Mining

OLAP on Relational

SQL Optimized For Netezza

FPGAMemory

CPU

FPGAMemory

CPU

FPGAMemory

CPU

Host

Smart Integration


IBM Netezza Compatibility

Analytics without constraints

Visualization & BI Analytics & Tools


Development

Admin

Requirements met

=Benefit

Development

Admin

Requirements met

=Benefit

Resources Resources

- More development resources

- More productive development

- Many administration resources

- Development held back by technical implementation details

15

Benefits

Benefits

Traditional SolutionConstrained by Technology

IBM Netezza SolutionProvides More Benefits, Faster

Impact and ROI


Case Studies

ITALYTelecom Italia

FRANCEAlcatel-Lucent

GERMANYCount+Care

Reduced Churn

Greater Customer Satisfaction

100% boosted network performance

Increased profitability

Acquire near-real-time insights and visibility

Reduced analysis time by 97 percent

Predicting energy consumption model


Questions?

Krum Daskalov

phone: +359 2 424 64 84