netexplorateur - the future of communication + augmented reality
TRANSCRIPT
1www.zugara.com
The Future of Communication + Augmented Reality
2www.zugara.com
Snapshot: Zugara develops Augmented Reality software and applications that advance the way in which people are able to interact with real time digital data.
Products: Webcam Social Shopper (Augmented Reality Shopping)ZugMO (Motion Capture)ZugSTAR (Streaming AR)ZugMUG (Facial Tracking)
Founded: 2001
Location: Los Angeles
Web: www.zugara.com
Blog: www.weareorganizedchaos.com
Facebook: www.facebook.com/augmentedreality
YouTube: www.youtube.com/zugara
Twitter: www.twitter.com/zugara
Hello! We’re Zugara
3www.zugara.com
Retail / Fashion
ReebokNikePINGChili’sKFCJohn Deere
Automotive
ToyotaLexusAmerican RacingVolkswagenFletcher Jones Mercedes BenzFletcher Jones Porsche
Travel
Norwegian Cruise LineSouthwest Airlines
Entertainment
Sony Pictures TelevisionPlayboyComcast
GamingActivision BlizzardSony PlayStation (SCEA)Square Enix989 SportsGlu MobileTecmo GamesXseed GamesTHQDisney Interactive Games
ToysHasbro
CPG
Red BullSlim JimPeanut Chews
Consumer Electronics
Sony ConnectActive Media (ITV)
Non-Profit / Government
U.S. Air ForceLegacy FoundationHopeLab
Strategy
Domino’s PizzaBest BuyWalmart
Healthcare
Blue Cross
B2B
SchlumbergerTV GuideESPNAT&TMohawk Flooring
Agencies
GSD&MCrispin Porter & BoguskyAd*itiveThe Martin AgencyRodgers/TownsendWeiden KennedyVitro-RobertsonHal Riney
Brands We’ve Worked With
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Brands Using Our AR Solutions
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Demo
Cannonballz!
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Demo
AT&T World Cup Banner Ad
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Demo*Patent Pending
Webcam Social Shopper
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Communication Technology Has Been Rapidly Evolving Over The Years…
History of Communication
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Carrier Pigeon
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Telegraph
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Telephone
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But Then Something Happened Which Changed Everything…
History of Communication
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The First Computer
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Which Helped Lead The Way To Increasingly Faster Communication Advancements…
History of Communication
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Text Chat
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Mobile Phone
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Social Media / Real Time Data
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Proliferation Of Real-Time Data Has Led Us To The Beginning Of The Video Chat Revolution…
History of Communication
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iPhone FaceTime
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Skype
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• Markets for webcams at $1.8 billion in 2008 are anticipated to reach $3.2 billion by 2015.
• As of March 2009, 40% of video uploads on Facebook were via webcam.
• Gartner predicts that 200 million people will
pay for desktop videoconferencing by 2015.
Video Chat Stats
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But What’s Missing?
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ZugSTARAugmented Reality Video Conferencing
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Limited to conversation
Little to no real-time interaction or
collaboration
Video Conferencing & Chat Today
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Video Conferencing + Augmented Reality =
Ability to share and interact with content
in real time
Video Conferencing & Chat Today
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Video*Patent Pending
ZugSTAR* Video
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*Patent Pending
ZugSTAR* Demo
Demo
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“The best way to predict the future is to invent it.”
- Alan Kay
www.zugara.com
Thank You!Matthew Szymczyk
CEO, [email protected]
Twitter.com/kobrakaiFacebook.com/AugmentedReality
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Appendix
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ZugMO is a computer interface that allows people to interact with their computer via their web cam rather than their keyboard or mouse.
With ZugMO a person’s movements, or motions, are captured by their web cam. This allows the person to interact with their system while several feet away.
ZugMO (Zugara Motion Capture)
Proprietary Technology #1
32www.zugara.com
With ZugSTAR, Augmented Reality becomes a technology that facilitates collaboration. People no longer need to be in the same room to manipulate and discuss 3D models, as physical distance becomes less of a barrier.
ZugSTAR is a web based video conferencing technology that allows people in different locations to have shared AR experiences. Like other video conferencing systems ZugSTAR allows for two-way video transmissions, but with the added functionality of allowing people to interact with one another's “augmented” experience in real time.
DID YOU KNOW? Gartner IT predicts that by 2015 over 200 million people will be paying for video conferencing.
ZugSTAR (Zugara STreaming AR)
Proprietary Technology #2
33www.zugara.com
ZugMUG is a piece of facial tracking software that allows the webcam to determine where a person’s face is within the video stream.
With ZugMUG a person’s face can become the “marker”, subsequently allowing for Augmented Reality executions where people no longer need to hold a piece of paper up to the webcam.
ZugMUG (Zugara Facial Tracking)
Proprietary Technology #3
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Augmented Reality
Statistics
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Handheld platforms will transform the Augmented Reality ecosystem, with revenue associated with Augmented Reality growing from about $6 million in 2008 to more than $350 million in 2014.
(ABI Research study “Augmented Reality: Adding Information to Our View of the World”)
Augmented Reality Revenue
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Markets for webcams at $1.8 billion in 2008 are anticipated to reach $3.2 billion by 2015, growing in response to decreases in unit costs and increases.
(Wintergreen Research - Worldwide WebCam Market Shares, Strategies, and Forecasts, 2009-2015)
Worldwide Webcam Growth Rate
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As of last March 2009, 40% of Facebook Video Uploads were via Webcam (Businessweek – Facebook Grows As A Video Platform)
Webcam Video Uploads on Facebook
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Case Study (over a one year period)
Unique Visitors22,926
% Of Unique Visitors That Logged Into
Facebook14%
Average Time Spent On Site4 min 44 sec
% Of Unique Visitors That Had Webcams*
78%
% Of Unique Repeat Visitors27%
*Note: this number is in line with what Best Buy saw (78%) when they integrated an AR execution into a Sunday circular
Cannonballz! Game Stats
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Would you view an online Augmented Reality experience if it required you to download and install an Internet Browser plug-in other than Flash? (256 Votes)
AR Polls: Browser Plug-In
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Do you have a webcam on any of your computers, or do you plan to have one within 6 months? (307 Votes)
AR Polls: Do You Have a Webcam?