NetApp Pathways Summit

‘Xcelerate’

NetApp, a multi-national computer storage and

data management company headquartered in the

USA, appointed Showtime Group to execute its

three-day Pathways Summit at Hotel Jaypee Palace

in Agra. The summit was themed ‘Xcelerate.'

Our intensive association with the IT fraternity

and a solid reputation in this space, especially

MICE gave NetApp the comfort level to choose

Showtime.

We created and managed all the elements of

the event on a turnkey basis including logistics,

creation of a microsite to boost participation,

destination selection, travel arrangements,

RSVP, tele-calling, conference collaterals, give-

aways, branding and customization.

Over 130 NetApp channel partners congregated at

the hotel to collaborate and celebrate their

partnership. A three-minute motivational AV on

the theme set the tone for the first day's

proceedings. Other highlights of the day included a

performance by stand-up comedian Vikram Sathe

and a welcome dinner.

The conference next day saw a power-packed

address on CSR by India's first MBA lady

Sarpanch - Chhavi Rajawat. The conference set-

up was back-lit with varying color washes and

two LED screens. Motivational speaker Jamling

Tenzing Norgay addressed the delegates at a

highly impactful session. A group photo session

was followed by a visit to the Agra Fort.

Hosted by Perizaad Zorabian, the evening

comprised the awards ceremony and

entertainment. The set-up for the evening included

a specially created 20 ft. diameter circular island

bar, radiantly in-lit in NetApp blue with LED lighting.

A two-hour performance by Indi-rocker Suraj Jagan

was followed by a gala Dinner. A visit to the Taj

Mahal also took place the following day. Special

jute bags and Agra pictorial guide books were part

of the collateral package given to the guests.