NET (Nurturing Excellence & Talent)

-Gunjandeep Singh Khera

Introduction to NETNET (Nurturing Excellence & Talent) is one of the flagship Brands for MKCL which has been started in joint collaboration with Indian Consortium for Educational Transformation (I-CONSENT). The underlying philosophy behind NET is to ensure that the students with a talent in Science can be nurtured for International Science Olympiads, and in to produce quality scientists out of such talented students in the long run.

NET ProcessNET programme consists of a series of three tests for 7th, 8th, 9th and 10th standard students based on the syllabi of International Junior Science Olympiads and two nurturing programmes between them. The quality and difficulty level is similar to that of international level. Students are eligible to appear for all the three exams. Top thirty five (35) successful students will be recognized as ‘Maharashtra Olympiad Scholars’. They will be felicitated by special awards.

NET Breakup of Students

Questions to be answered?

What is our Business?

Who are our Customers?

What is that which our Customers consider Value?

What is our Business?

NETComes under the category of Community DevelopmentThe business has a double responsibility on its shoulder, not just that of a community development program but also the responsibility associated with a business program

Who are our Customers?

19, 50,000 – Maharashtra

Above 2,00,00,000, considering all India

What does our customer consider value?

Course that prepares them for International Level Competition, while also helping them with their school education

SWOT Analysis

•Competitor with better experience & larger market share

•Lack of marketing leading to decline in registrations this year

• Huge untapped Potential

• Expandability to other parts of nation

• Website• Marketing

• Reachability• Affordability• Content• Expert Faculty

StrenghtsW

eaknesses

Threat

Oppo

rtuni

ty

Action Plan

Identify

•The Com

petitors & their stratergy

•Value quotient for target audience

•Where

we stand & where we want to be

•Most

Importan

t.. USP (Unique Selling Proportion)

UniSoul

•Fix a budget for the plan im

pleme

ntation•Design a Single M

arketing base them

e centered around the USP

•Revamp

the website to the them

e•Design leaflets & banners suited to the sam

e them

e

Revisit

•Listen to the custom

ers•Track for necessary changes to keep it com

petative

•Set up Benchm

arks to track perform

ance