nestle wikki

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Nestl S.A is a Swiss multinational nutritional, snack food, and health-related consumer goodscompany headquartered in Vevey, Switzerland. It is the largest food company in the worldmeasured by revenues.[3][4]

Nestl's products include baby food, bottled water, breakfast cereals, coffee, confectionery, dairy

products, ice cream, pet foods and snacks. 29 of Nestl's brands have annual sales of over 1billion Swiss francs (about $ 1.1 billion),[3][5]including Nespresso, Nescaf, Kit Kat, Smarties,Nesquik, Stouffer's, Vittel, and Maggi. Nestl has around 450 factories, operates in 86 countries,and employs around 328,000 people. It is one of the main shareholders of L'Oral, the world'slargest cosmetics company.[6]

Nestl was formed in 1905 by the merger of the Anglo-Swiss Milk Company, established in1866 by brothers George Page and Charles Page, and Farine Lacte Henri Nestl, founded in1866 by Henri Nestl. The company grew significantly during the First World War and againfollowing the Second World War, expanding its offerings beyond its early condensed milk andinfant formula products. The company has made a number of corporate acquisitions, including

Crosse & Blackwell in 1950, Findus in 1963, Libby's in 1971, Rowntree Mackintosh in 1988 andGerberin 2007.

Nestl has a primary listing on the SIX Swiss Exchange and is a constituent of the Swiss MarketIndex. It has a secondary listing on Euronext. In 2011, Nestl was listed No. 1 in the FortuneGlobal 500 as the world's most profitable corporation.[7]With a market capitalization of $ 233billion, Nestl ranked No. 9 in the FT Global 500 2013.[8]

History

Nestl's origins date back to 1866, when two separate Swiss enterprises were founded that would

later form the core of Nestl. In the succeeding decades, the two competing enterprisesaggressively expanded their businesses throughout Europe and the United States.

In August 1867 Charles (US consul in Switzerland) and George Page, two brothers fromLeeCounty, Illinois, USA, established the Anglo-Swiss Condensed Milk Company inCham,Switzerland. Their first British operation was opened atChippenham, Wiltshire, in 1873.[9]

In September 1866 in Vevey,Henri Nestldeveloped a milk-based baby food, and soon beganmarketing it. The following year sawDaniel Peterbegin seven years of work perfecting hisinvention, themilk chocolatemanufacturing process. Nestl's was the crucial cooperation thatPeter needed to solve the problem of removing all the water from the milk added to his chocolate

and thus preventing the product from developing mildew. Henri Nestl retired in 1875 but thecompany under new ownership retained his name as Socit Farine Lacte Henri Nestl.

In 1877 Anglo-Swiss added milk-based baby foods to their products and in the following yearthe Nestl Company addedcondensed milkso that the firms became direct and fierce rivals.

In 1905 the companies merged to become the Nestl and Anglo-Swiss Condensed MilkCompany, retaining that name until 1947 when the name Nestl Alimentana SA was taken as a
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result of the acquisition of Fabrique de ProduitsMaggiSA (founded 1884) and its holdingcompany Alimentana SA of Kempttal, Switzerland. Maggi was a major manufacturer of soupmixes and related foodstuffs. The companys current name was adopted in 1977. By the early1900s, the company was operating factories in the United States, United Kingdom, Germany,and Spain. The First World War created demand for dairy products in the form of government

contracts, and, by the end of the war, Nestl's production had more than doubled.After the war, government contracts dried up, and consumers switched back to fresh milk.However, Nestl's management responded quickly, streamlining operations and reducing debt.The 1920s saw Nestl's first expansion into new products, with chocolate-manufacture becomingthe company's second most important activity. Louis Dapples was CEO till 1937, whensucceeded bydouard Mullertill his death in 1948.

The logo that Nestl used until 1966.

Nestl felt the effects of the Second World War immediately. Profits dropped fromUS$20 million in 1938, to US$6 million in 1939. Factories were established in developingcountries, particularly in Latin America. Ironically, the war helped with the introduction of thecompany's newest product,Nescaf("Nestl's Coffee"), which became a staple drink of the USmilitary. Nestl's production and sales rose in the wartime economy.

The end of World War II was the beginning of a dynamic phase for Nestl. Growth accelerated

and numerous companies were acquired. In 1947 Nestl merged withMaggi, a manufacturer ofseasonings and soups.Crosse & Blackwellfollowed in 1950, as didFindus(1963),Libby's(1971) andStouffer's(1973). Diversification came with a shareholding inL'Oralin 1974. In1977, Nestl made its second venture outside the food industry, by acquiringAlcon LaboratoriesInc.

In 1984, Nestl's improved bottom line allowed the company to launch a new round ofacquisitions, notably American food giantCarnationand the British confectionery companyRowntree Mackintoshin 1988, which brought theWilly Wonkabrandamong otherstoNestl.
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TheBrazilianpresident,Lula da Silva, inaugurates a factory inFeira de Santana(Bahia), inFebruary 2007.

The first half of the 1990s proved to be favourable for Nestl. Trade barriers crumbled, andworld markets developed into more or less integrated trading areas. Since 1996, there have beenvarious acquisitions, includingSan Pellegrino(1997),Spillers Petfoods(1998), andRalstonPurina(2002). There were two major acquisitions in North America, both in 2002 in June,

Nestl merged its U.S. ice cream business intoDreyer's, and in August a US$2.6 billionacquisition was announced ofChef America, the creator ofHot Pockets. In the same time-frame,Nestl came close to purchasing the iconic American companyHershey's, one of its fiercestconfectionery competitors, although the deal eventually fell through.[10][better source needed] Anotherrecent purchase included theJenny Craigweight-loss program, for US$600 million.

In December 2005, Nestl bought theGreekcompany Delta Ice Cream for 240 million. InJanuary 2006, it took full ownership of Dreyer's, thus becoming the world's largest ice creammaker, with a 17.5% market share.[11]

In November 2006, Nestl purchased the Medical Nutrition division of Novartis Pharmaceutical

for $2.5B, also acquiring, in 2007, the milk-flavouring product known asOvaltine.

In April 2007, returning to its roots, Nestl bought US baby-food manufacturerGerberfor$5.5 billion.[12][13][14]

In December 2007, Nestl entered into a strategic partnership with a Belgian chocolate maker,Pierre Marcolini.[15]

Nestl agreed to sell its controlling stake inAlcontoNovartison 4 January 2010. The sale wasto form part of a broader US$39.3 billion offer, byNovartis, for full acquisition of the worldslargest eye-care company.[16]

On 1 March 2010, Nestl concluded the purchase ofKraft Foods's North American frozen pizzabusiness for $3.7 billion.

In July 2011, Nestl SA agreed to buy 60 percent of Hsu Fu Chi International Ltd. for about $1.7billion.[17]On 23 April 2012, Nestl agreed to acquirePfizer Inc.'sinfant-nutritionunit for $11.9billion.[18]Before the acquisition, there was a 'bidding war' between the three shareholders
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Nestl,Mead Johnson NutritionandDanone. Each of the companies held a share, with Nestlholding the biggest share (17%) (Johnson held 15%, Danone 13%).[19]

As of 28 May 2013, Nestl has announced that it will expand R&D in its research center inSingapore. With a primary focus on health and nutrition, Nestl is investing $4.3 million in its

Singapore center, creating 20 jobs for experts in related R&D fields.

[20]

Products

Nestl has some8,000 brands,[21]with a wide range of products across a number of markets,includingcoffee,bottled water,milkshakesand otherbeverages,breakfast cereals,infant foods,performance and healthcare nutrition,seasonings,soupsandsauces, frozen and refrigeratedfoods, andpet food.

Financial data

Nestl is the biggest food company in the world, with a market capitalisation of roughly 191billion Swiss francs, which is more than 200 billion U.S. dollars.[3]

In 2011, consolidated sales wereCHF107.6 billion and net profit was CHF 10.43 billion.Research and developmentinvestment was CHF 2.02 billion.[30]

Sales by activity breakdown

27% from drinks

26% from dairy and food products

18% from ready-prepared dishes and ready-cooked dishes

12% from chocolate

11% from pet products

6% frompharmaceuticalproducts

2% from baby milks

Sales by geographic area breakdown

32% from Europe

31% from Americas (26% from US)

16% from Asia

21% from rest of the world
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Corporate social responsibility

World Cocoa Foundation

In 2000, Nestl and other chocolate companies formed the World Cocoa Foundation. The WCF

was set up specifically to deal with issues facing cocoa farmers, including ineffective farmingtechniques and poor environmental management (disease had wiped out much of the cocoa cropin Brazil). The WCF focuses on boosting farmer income, encouraging sustainable farmingtechniques, and setting up environmental and social programmes.[79]

Sustainable Agriculture Initiative

Together withDanoneandUnilever, Nestl founded in 2002 the Sustainable AgricultureInitiative (SAI) to promotesustainable agriculturein a comprehensive way. Within theframework of SAI, Nestl has worked with farmers to elaborate best practices in the areas ofmilk productionandcoffeeandcocoagrowing. The main objectives for SAI are to manage: i)

Quality and safety problems in the foodsupply chainthat may affect consumer confidence ineveryday food products; ii) The growing demand for quality food that will arise frompopulationgrowth, increases in expendable income and expected changes in diet; iii) Possibleadverseeffectsand pressure of agriculture on natural resources and environment that may affectagricultural productivity.

SAI act on a worldwide scale as a platform for industry collaboration in the development andimplementation of sustainability in agriculture. It offers a platform for development in areas ofpublic concern such as the quality and safety of produce, the well being ofrural communities,animal welfare, and soil, water, air, energy andbiodiversityaspects.[80]

Creating Shared Value

Creating Shared Value(CSV) is a business concept intended to encourage businesses to createeconomic and social value simultaneously by focusing on the social issues that they are capableof addressing. In 2006, Nestl adopted the CSV approach, focusing on three areas nutrition,water andrural developmentas these are core to their business activities.[81]

In October 2009, Nestl announced its 'The Cocoa Plan'. The company intend to invest CHF 110million over ten years to achieve a sustainable cocoa supply. On 23 October 2009, Nestl andCNRA (the Ivorian National Centre for Plant Science Research), signed a frame agreement forcooperation in plant science and propagation, with a target of producing 1 million high-quality,

disease-resistant cocoa plantlets a year by 2012. The aim is to replace old, less productive treeswith healthier new ones.[82][83]
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In September 2011, Nestl introduced The Cocoa Plan in theNetherlands. The initiative is anextensive approach in which Nestl focuses on improving the livelihoods of cocoa farmers. Thefive main focus points within the program are: better quality cocoa plants, train farmers, chainmanagement, improved social circumstances and cooperation with partners.KitKatis the firstproduct in the Netherlands which carries the logo of The Cocoa Plan on pack. This means that

Nestl will source the cocoa volume needed to produce all KitKats in the Netherlands fromcocoa farmers and cooperatives that participate in The Cocoa Plan. Part of these farmers andcooperatives are already certified byUTZ Certified, a certification program for agriculturalproducts launched in 2002 which claims to be the largest coffee certifier in the world.[84][85]

Nestl made the commitment with UTZ Certified to source only sustainable cocoa by 2014.[86]

Ecolaboration

On 22 June 2009, Nestl Nespresso andRainforest Alliancesigned a pact called "Ecolaboration".One of the shared goals is to reduce the environmental impacts and increase the social benefits of

coffee cultivation in enough tropical regions so that 80 percent of Nespresso's coffee comes fromRainforest Alliance Certified farms by the year 2013. Certified farms comply withcomprehensive standards covering all aspects ofsustainable farming, including soil and waterconservation, protection of wildlife and forests, and ensuring that farm workers, women andchildren have all the proper rights and benefits, such as good wages, clean drinking water, accessto schools and health care and security.[87]

Expanding Business in Health Care Nutrition

In September 2010, Nestl announced to invest more than $500 million between 2011 and 2020to develop health and wellness products to help prevent and treat major ailments likediabetes,

obesity,cardiovascular diseaseandAlzheimers, which are placing an increasing burden ongovernments at a time when budgets are being squeezed. Nestl created a wholly ownedsubsidiary, Nestl Health Science, as well as a research body, the Nestl Institute of HealthSciences.[88]

Member of Fair Labour Association

In 2011, Nestl started to work with theFair Labor Association(FLA), a non-profit, multi-stakeholder association that works with major companies to improve working conditions in theirsupply chains.

On 29 February 2012, Nestl became the first food company to join the FLA. Building onNestl's efforts under the Cocoa Plan, the FLA will send independent experts toCte dIvoirein2012 and where evidence of child labour is found, the FLA will identify root causes and adviseNestl how to address them in sustainable and lasting ways.[89]

Sponsorships
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Good Food, Good Life

Nestl launched in several countries such asFrance,United KingdomandRussia"GoodNutrition Programs" to help children adopt healthy nutrition habits as a component of a healthylifestyle.

In Russia, the programme has been introduced in 27 regions. Over 300,000 children in 5,000schools are annually involved in the programme, and in total nearly 1,5 million Russian childrenhave learned about good nutrition as a result of it.[90]

Nesquikin the Tour de France

Animation

In 1993, plans were made to update and modernize the overall tone ofWalt Disney'sEPCOTCenter, including a major refurbishment ofThe Landpavilion.Kraft Foodswithdrew its

sponsorship on 26 September 1993, with Nestl taking its place. Co-financed by Nestl and theWalt Disney World Resort, a gradual refurbishment of the pavilion began on 27 September1993.[91]In 2003, Nestl renewed its sponsorship of The Land; however, it was under agreementthat Nestl would oversee its own refurbishment to both the interior and exterior of the pavilion.Between 2004 and 2005, the pavilion underwent its second major refurbishment. Nestlswithdrawal from the Land dates back from 2009.[92]

Music Festivals

On 5 August 2010, Nestl and theBeijing Music Festivalsigned an agreement to extend by threeyears Nestl's sponsorship of this international music festival. Nestl has been an extendedsponsor of the Beijing Music Festival for 11 years since 2000. The new agreement will continuethe partnership through 2013.[93]

Nestl has partnered the prestigiousSalzburg FestivalinAustriafor 20 years. In 2011, Nestlrenewed its sponsorship of the Salzburg Festival until 2015.[94]
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Sports

Nestl's sponsorship of theTour de Francebegan in 2001 and the agreement was extended in2004, a move which demonstrated the companys interest in the Tour. In July 2009,NestlWatersand the organisers of the Tour de France announced that their partnership will continue

until 2013. The main promotional benefits of this partnership will spread on four key brandsfrom Nestl's product portfolio: Vittel, Powerbar, Nesquik or Ricore.[95]

On 27 January 2012, theInternational Association of Athletics Federationsannounced thatNestl will be the main sponsor for the further development of IAAF's Kids' AthleticsProgramme, which is one of the biggest grassroots development programmes in the world ofsports. The five-year sponsorship started in January 2012.[96]

Nestl supports theAustralian Institute of Sport(AIS) on a number of nutrition and fitnessfronts, funding a full-time member of the AIS Sports Nutrition team, an athlete careerscholarships for young athletes, and customised nutrition literature for athletes and all

Australians. In particular, Nestl and the AIS have developed free nutrition educational resourcesfor school teachers. Over 60% of Australian primary schools have downloaded this informationsince the program's inception.[97]

Other sponsorships of sports-related events includeFIVB Women's Club World Championship,Tour de Langkawi,So Paulo Indy 300,Osasco Voleibol Clube,Mentor Nestl Nesquik Cup,Southeast Asian Games,Sukma Games,Sultan Azlan Shah CupandAssociation of SoutheastAsian Nations.[98]

Selected awards, certifications and rankings

In May 2006, Nestls executive board decided to adapt the existing Nestl managementsystems to full conformity with the international standardsISO 14001(Environmental

Management Systems) andOHSAS 18001(Occupational Health and Safety Management

Systems), and to certify all Nestl factories against these standards by 2010.[99]In the meanwhile

a lot of the Nestl factories have obtained these certifications. For instance, Nestls three

factories inJapan(Himejifactory:Hygo Prefecture,Shimadafactory:Shizuoka Prefectureand

Kasumigaurafactory:Ibaraki Prefecture) have each obtainedISOstandard certifications:

ISO14001,ISO 22000(Food Safety Management Systems) andOHSAS 18001as of the end of

December 2008.[100]

In 2009,Nestl Watersearned a sixthLEED certification. The certification was given by theU.S.

Green Building Council's Leadership in Energy and Environmental Design which the company

become its first recipient. It highlights the environmentally conscious elements of the facilitywhich enables them to receive the certification.[101]

Nestl Purinareceived in 2010 theMalcolm Baldrige National Quality Awardfor their excellence

in the areas of leadership, customer and market focus, strategic planning, process management,

measurement, analysis and knowledge management, workforce focus and results.[102]

In September 2011, Nestl occupied 19th position in the Universum's global ranking of Best

Employers Worldwide.[103]According to a survey by Universum Communications Nestl was in

2011 the best employer to work for in Switzerland.[104]
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Based on independent research by the Corporate Research Foundation Institute, Nestl (South

Africa) has been certified in 2011 as a Best Employer in South Africa.[105][106]

Nestl USA has been recognized byBusinessWeekmagazine as one of the "Best Places to

Launch a Career." BusinessWeek ranked Nestl USA No. 25 on their annual list of the best

companies for new college graduates to launch their careers.[107]

For the twelfth consecutive year, Fortune Magazine included in 2011 Nestl in their list of The

10 Most Admired Companies in the World.[108]

Nestl won in 2011 the Stockholm Industry Water Award for its leadership and performance to

improve water management in its internal operations and throughout its supply chain.[109]

TheInternational Union of Food Science and Technology(IUFoST) honoured Nestl in 2010 with

the Global Food Industry Award.[110]

In May 2011, Nestl won the 27th World Environment Center (WEC) Gold Medal award for its

commitment to environmental sustainability.[111][112]

In 2011, Nestl Malaysia won an award of theAssociation of Chartered Certified Accountantsfor

their Sustainability Reporting.[113]

On 19 April 2012, The Great Place to Work Institute Canada mentioned Nestl Canada Inc. as

one of the '50 Best Large and Multinational Workplaces' inCanada(with more than 1,000

employees working in Canada and/or worldwide).[114] In April 2012, Nestl obtained an A+ rating from theGlobal Reporting Initiative(GRI) for their

global annual report onCreating Shared Value. To reach A+ the company provided new data in

their annual report on a number of criteria such ashuman rights,diversityandgender,climate

change,biodiversityandcorruption. Nestl was the first food and beverage company to achieve

an A+ rating from the GRI for a global sustainability report.[115][116]

On 21 May 2012,Gartnerpublished their annual Supply Chain Top 25, a list with globalsupply

chainleaders. Nestl ranks 18th in the lis

Nestl India, one the biggest players in FMCG segment, has a presence in milk & nutrition,

beverages, prepared dishes & cooking aids & chocolate & confectionery segments

NESTL MUNCHNestl MUNCH is the countrys most loved wafer choco-layer range of product.

A great combination of rich, crunchy wafer and choco-layer, that has made every variant of MUNCH a

delicious treat for fans across the country. Adding to this delectable legacy is the new introduction

Crunchiest Ever MUNCH 4X4 which has 4 layers of rich wafer and choco-layer.

Industry OverviewFast Moving Consumer Goods (FMCG) goods are popularly named as consumer packagedgoods. Items in this category include all consumables (other than groceries/pulses) people buyat regular intervals. The most common in the list are toilet soaps, detergents, shampoos,toothpaste, shaving products, shoe polish, packaged foodstuff, household accessories andextends to certain electronic goods. These items are meant for daily of frequent consumptionand have a high return. A major portion of the monthly budget of each house hold is reservedfor FMCG products. The volume of money circulated in the economy against FMCG products is
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very high, as the number of products the consumer use is very high. Competition in the FMCGsector is very high resulting in high pressure on margins FMCG companies maintain intensedistribution network. Companies spend a large portion of their budget on maintaining distributionnetworks. New entrants who wish to bring their products in the national level needto invest huge sums of money on promoting brands. Manufacturing can be outsourced.

A recent phenomenon in the sector was entry of multinationals and cheaper imports. Also the

market is more pressurized with presence of local players in rural areas and state brands

Scope of the SectorThe Indian FMCG sector with a market size of Rs.85,000 crore is the fourth largest sector in theeconomy. A well-established distribution network, intense competition between the organizedand unorganized segments characterizes the sector.The Rs.85,000 crore FMCG market in India is growing at a fast pace despite of the economicdowntrend. The increasing disposable income and improved standard of living in most tier II andtire III cities are spearheading the FMCG growth across the nation. The changing profile andmind set of the consumers has shifted the thought to Value for Money from Money for Value.

According to a FICCI-Technopak report, India's FMCG sector is poised to reach US$ 43 billionby 2013 and US$ 74 billion by 2018. The report states that implementation of the proposedgoods and services tax (GST) and the opening of foreign direct investment (FDI) are expectedto fuel growth further and raise the industry's size to US$ 47 billion by 2013 and US$ 95 billionby 2018.

According to a study by research firm The Nielson Company, the fast moving consumer goodsmarket (FMCG) in rural India is tipped to touch US$100 billion by 2025 on the back of"unrelenting" demand driven by rising income levels. According to the study, rural Indiaaccounts for more than half of sales in some of the largest FMCG categories.

At present, rural consumers spend about US$ 9 billion per annum on FMCG items and product

categories such as instant noodles, deodorant and fabric, with the pace of consumption growingmuch faster than urban areas, as per the findings.

The industry will witness a spate of acquisitions & mergers in the 2010. There will be arenewed focus on rural consumers too, by an analyst based in Mumbai. The fast movingconsumer goods (FMCG) sector is expected to grow 13 per cent during FY 2010-11 on the backof strong economic growth, a good monsoon and subsequent rise in rural income, according toan industry body. Over the years companies like HUL, ITC and Dabur have improvedperformance with innovation and strong distribution channels. Their key categories havestrengthened their presence and outperformed peers in the FMCG sector. On the contrary,

Colgate Palmolive and Britannia Industries are strong in single product category i.e. toothpastes and Biscuits. In addition companies have been successful in reviving their presence inthe semi-urban and rural markets.

Company ProfileNestle has its presence in India for around nine decades, making it one of the oldest companyin India. Nestl India is a subsidiary of Nestl SA of Switzerland. The company has itsheadquarters at Gurgaon near Delhi and has seven factories spread all over India. It started its


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journey in India in 1912 by entering into the dairy business. Nestl India, one the biggest playersin FMCG segment, has a presence in milk & nutrition, beverages, prepared dishes & cookingaids & chocolate & confectionery segments. Nestle has created brands like Nestl Milkmaid,Nestl Everyday, Maggi Noodles, Maggi Soups, Polo, Kit Kat, Nescafe & manymore. As per themarket-wise position Nestl India stands first in instant noodles & ketchups, second in healthysoups, No.1 in instant coffee, & No.2 in overall chocolate category. Nestle India continuously

focuses on understanding changing lifestyles in India. This helps it to foresee needs in htsproduct offerings. The company innovates new product & renovates existing one providing highquality, safe food products at affordable prices.

COMPANY PROFILE

Nestl India is a subsidiary of Nestle S.A. of Switzerland. With seven factories and a largenumber of co-packers, Nestl India is a vibrant Company that provides consumers in India withproducts of global standards and is committed to long-term sustainable growth and shareholdersatisfaction.

The Company insists on honesty, integrity and fairness in all aspects of its business and expectsthe same in its relationships. This has earned it the trust and respect of every strata of society thatit comes in contact with and is acknowledged amongst India's 'Most Respected Companies' andamongst the 'Top Wealth Creators of India'.

HISTORY

estl was founded in 1867 on the shores of Lake Geneva in Vevey, Switzerland and its firstproduct was Farine LacteNestl, an infant cereal specially formulated by Henri Nestl toprovide and improve infant nutrition. From its first historic merger with the Anglo-SwissCondensed Milk Company in 1905, Nestl has grown to become the worlds largest and mostdiversified food Company, and is about twice the size of its nearest competitor in the food andbeverages sector.

Nestls trademark of birds in a nest, derived from Henri Nestls personal coat of arms, evokes

the values upon which he founded his Company. Namely, the values of security, maternity andaffection, nature and nourishment, family and tradition. Today, it is not only the central elementof Nestls corporate identity but serves to define the Companys products, responsibilities,business practices, ethics and goals.

In 2004, Nestl had around 247,000 employees worldwide, operated 500 factories in approx. 100countries and offered over 8,000 products to millions of consumers universally. The Companys

transparent business practices, pioneering environment policy and respect for the fundamentalvalues of different cultures have earned it an enviable place in the countries it operates in.
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Nestls activities contribute to and nurture the sustainable economic development of people,

communities and nations.

Nestls relationship with India dates back to 1912, when it began trading as The Nestl Anglo-Swiss Condensed Milk Company (Export) Limited, importing and selling finished products in

the Indian market.After Indias independence in 1947, the economic policies of the Indian Government emphazisedthe need for local production. Nestl responded to Indias aspirations by forming a company inIndia and set up its first factory in 1961 at Moga, Punjab, where the Government wanted Nestlto develop the milk economy. Progress in Moga required the introduction of NestlsAgricultural Services to educate, advise and help the farmer in a variety of aspects. Fromincreasing the milk yield of their cows through improved dairy farming methods, to irrigation,scientific crop management practices and helping with the procurement of bank loans. Nestl setup milk collection centres that would not only ensure prompt collection and pay fair prices, butalso instil amongst the community, a confidence in the dairy business. Progress involved the

creation of prosperity on an on-going and sustainable basis that has resulted in not just thetransformation of Moga into a prosperous and vibrant milk district today, but a thriving hub ofindustrial activity, as well. For more on Nestl Agricultural Services.

OPERATIONS

Nestl has been a partner in India's growth for over nine decades now and has built a very specialrelationship of trust and commitment with the people of India. The Company's activities in Indiahave facilitated direct and indirect employment and provides livelihood to about one million

people including farmers, suppliers of packaging materials, services and other goods.

The Company continuously focuses its efforts to better understand the changinglifestyles of India and anticipate consumer needs in order to provide Taste, Nutrition,Health and Wellness through its product offerings. The culture of innovation andrenovation within the Company and access to the Nestl Group's proprietarytechnology/Brands expertise and the extensive centralized Research and Developmentfacilities gives it a distinct advantage in these efforts. It helps the Company to createvalue that can be sustained over the long term by offering consumers a wide variety ofhigh quality, safe food products at affordable prices.

Nestl India manufactures products of truly international quality under internationally famousbrand names such as NESCAF, MAGGI, MILKYBAR, MILO, KIT KAT, BAR-ONE,MILKMAID and NESTEA and in recent years the Company has also introduced products ofdaily consumption and use such as NESTL Milk, NESTL SLIM Milk, NESTL Fresh 'n'Natural Dahi and NESTL Jeera Raita. Nestl India is a responsible organization andfacilitates initiatives that help to improve the quality of life in the communities where itoperates.


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PRESENCE IN INDIA

Beginning with its first investment in Moga in 1961, Nestls regular and substantial investments

established that it was here to stay. In 1967, Nestl set up its next factory at Choladi (Tamil

Nadu) as a pilot plant to process the tea grown in the area into soluble tea. The Nanjangudfactory (Karnataka), became operational in 1989, the Samalkha factory (Haryana), in 1993 and in1995 and 1997, Nestl commissioned two factories in Goa at Ponda and Bicholim respectively.Nestl India has commissioned in 2006 its 7th factory at Pant Nagar in Uttarakhand.

BRANDS

.MILK PRODUCTS AND NUTRITION

EVERYDAY DAIRY WHITENER

EVERYDAY GHEE MILK SLIM MILK SILM MILK NEVISTA PRO-HEART MILK FRESH n NATURAL DAHI FREAH n NATURAL SLIM DAHI JEERA RAITA NESVITA DAHI MILKMAID FRUIT YOGHURT MILKMAID

MILKMAID FUNSHAKES NIDOBEVERAGES NESCAFE CLASSIC SUNRISE PREMIUM SUNRISE SPECIAL CAPPUCCINO MILO SMART PLUS READYTO- DRINKICED TEA WITH GREEN TEA NESTEA ICED TEAPREPARED DISHES AND COOKING AIDS MAGGI 2 MINUTE NOODLES VEG ATTA NOODLES RICE NOODLES MANIA CUPPA MANIA SAUCES PICHKOO PIZZA MAZZA MAGIC CUBES BHUNA MASALA


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COCONUT MILK POWDER HEALTHY SOUPS HEALTHY SOUP-SANJEEVNICHOCOLATES AND CONFECTIONERY KIT-KAT

KIT-KAT CHUNKY MUNCH MUNCH POP CHOC MILKYBAR MILKYBAR CHOO BAR-ONE MILK CHOCOLATE POLO ECLAIRS MILKYBAR ECLAIRS

NESTLE & COMMUNITY

NESTLE & COMMUNITY

Nestl India has always focused on long term, sustainable and profitable growth and helpedcommunities around its factories to improve their quality of life in a similar manner. NestlAgricultural Services has used the experience gained by Nestl across the world to set up asystem of direct and efficient contact with the farmers. Company veterinarians and agronomistssupervise the milk routes and advise farmers on various issues including proper feed for theherds. Milk storage facilities have been set up close to the farmers. Veterinary services are

provided free, and medicines provided at wholesale cost. The company assists farmers inartificial insemination programs for their cattle, provides subsidy and helps them in procuringloans.For more on Nestl Agricultural Services.

IN NEWS

17.08.09: After PepsiCo and Coca-Cola India, chocolate majors Cadbury India and NestleIndia are now engaged in a bitter advertising war. With the launch of its new advertisingcampaign for Munch, Nestle has directly taken on Cadbury Dairy Milks new high-voltage adcampaign titled Aaj Pehli Tarikh Hai. With the tagline Sirf Pehli Tarikh Ko Nahin, Kabhi Bi Kha

Sakte Hai, Nestles combative advertising campaign directly mocks Cadburys brandproposition.

Similar battles were mostly fought between cola majors Pepsi and Coke in India. Now, Horlicksand Complan are engaged in a similar tussle. Companies mainly opt for combative advertisingtechnique to grab eyeballs. With its new ad, Nestle India wants to dilute the brand proposition ofCadbury, said an industry analyst based in Mumbai. Currently, Cadbury leads the pack in the Rs3,200-crore branded chocolate sector in India.


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22.04.09; (ZURICH):Nestle, the world's biggest food group, reported a slowdown in coresales growth in the first quarter as a strong Swiss franc weighed, but reiterated its full year targetdespite the global slowdown. Nestle said it still expects 2009 organic sales growth of "at leastapproaching 5 per cent" compared to its long-term target of 5-6 per cent. Organic sales growth,which strips out currency effects and acquisitions, was 3.8 per cent in the first quarter, the

company said on Wednesday.

Total sales slipped 2.1 per cent to 25.2 billion Swiss francs ($21.5 billion) from 25.7 billion ayear ago as the strong Swiss currency had a negative impact of 5.2 per cent.

RIDING OUT THE RECESSION?

Analysts have said the maker of Nescafe coffee, KitKat chocolate bars and Maggi soup was wellpositioned to ride out the recession compared to its rivals due to its range of products and widegeographical presence.

REVENUE

CHF 109.9 Billion (2008)

OPERATING INCOME


PROFIT


The informations stated above are subject to change , so to keep your selfupdated please theofficial website of the company:www.nestle.in

Sources:

www.nestle.in

www.nestle.com

www.wikipedia.org

www.financialexpress.com

Company profile
http://www.nestle.in/http://www.nestle.in/http://www.nestle.in/http://www.nestle.in/http://www.nestle.in/http://www.nestle.in/http://www.nestle.in/http://en.wikipedia.org/wiki/Nestlehttp://en.wikipedia.org/wiki/Nestlehttp://financialexpress.com/http://financialexpress.com/http://financialexpress.com/http://en.wikipedia.org/wiki/Nestlehttp://www.nestle.in/http://www.nestle.in/http://www.nestle.in/


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Nestle India Ltd, one the biggest players in FMCG segment, has a presence in milk & nutrition,

beverages, prepared dishes & cooking aids & chocolate & confectionery segments. The company is

engaged in the food business. The food business incorporates product groups, such as milk products and

nutrition, beverages, prepared dishes and cooking aids, chocolates and confectionery. Nestle India

manufactures products under brand names, such as Nescafe, Maggi, Milkybar, Milo, Kit Kat, Bar-One,

Milkmaid and Nestea. The company has also introduced products of daily consumption and use, such as

Nestle Milk, Nestle Slim Milk, Nestle Fresh 'n' Natural Dahi and Nestle Jeera Raita. The company's brands

include milk products and nutrition, prepared dishes and cooking aids, beverages, and chocolates and

confectionery. Their milk products and nutrition includes Nestle Everyday Dairy Whitener, Nestle

Everyday Ghee, Nestle Milk, Nestle Slim Milk and Nestle Dahi. Beverages Include Nescafe Classic,

Nescafe Sunrise Premium, Nescafe Sunrise Special and Nescafe Cappuccino. Nestle India is a subsidiary

of Nestle S.A. The company has presence across India with 7 manufacturing facilities and four branch

offices spread across the region. The four branch offices in the country help facilitate the sales and

marketing of its products. They are in Delhi, Mumbai, Chennai and Kolkata. The company's head office is

located in Gurgaon, Haryana. Nestle India Ltd was incorporated in the year 1956. The company set up

their first production facility in the year 1961 at Moga in Punjab. In the year 1967, they set up their

second plant at Choladi in Tamil Nadu as a pilot plant to process the tea grown in the area into soluble

tea. In the year 1989, they set up a factory at Nanjangud in Karnataka. In the year 1990, the companyentered into the chocolate business by introducing Nestle Premium Chocolate. In the year 1991, they

entered in joint venture floated by the parent in collaboration with BM Khaitan group to set up facilities

to manufacturing a range of Soya based products. In the year 1993, they set up a factory at Samalkha in

Haryana. In the year 1995, the company launched the company's worldwide legendary brand chocolate,

Kitkat. The company commissioned two factories in Goa at Ponda and Bicholim in the year 1995 and

1997 respectively. In the year 1999, the company launched the product, Nestle Growing Up Milk

nationally. In April 2000, they forayed into the Ultra Heat Treated (UHT) liquid milk market. In the year

2001, the company launched Nestle Pure Life bottled water. Within few months, they again launched

their second water brand-San Pellegrino - in the Indian market. The company also made their foray into

the iced tea segment. In the year 2004, a project has been initiated to upgrade the production

technology for infant nutrition products at the Samalkha factory. Nestle India Ltd recognised for itsoutstanding performance in Exports by the Coffee Board of India in the Export Awards 2004-05 as the

Best Exporter of Instant Coffee, Best Exporter to Russia & CIS Countries (coffee) and Best Exporter for

Far East Countries (coffee). The company bestowed the UDYOG RATNA award by the PHD Chamber of

Commerce and Industry to recognise Nestle's significant contribution to the economic development of

Punjab for the year 2005. The company set up a new department -the Channel & Category Sales

Development (CCSD) to develop new solutions for the various channels and customers and improve the

implementation of commercial plans in the market. In the year 2006, the company set up their seventh

factory at Pantnagar in Uttarakhand. In the year 2007, CNBC Asia presented the company with the India

Innovator of the year award. The company's four factories were awarded the internationally recognised

external certification ISO 14001 for adherence to environmental processes and OSHAS 18001 for Health

and Safety. In the year 2008, the company launched Nestle Nesvita Pro-Heart Milk with Omega-3 in

Mumbai. Nestle Nesvita Pro-Heart is part of daily diet and has Omega-3 heart friendly nutrients

scientifically known to help manage cholestrol. As part of their ongoing commitment to offering best in

class nutrition products to Indian consumers, the company launched NESTLE NAN 3, a follow-up formula

for older infants. During the year, MAGGI PICHKOO Tomato Ketchup was launched in a unique easy to

handle day pack to drive affordability, taste and convenience for a larger number of consumers. The

company also launched another pioneering product, MAGGI Bhuna Masala, to cook tasty and healthy

everyday meals, more conveniently. The company also launched Nestle Kitkat Mini and Nestle Bar One

Mini, at Rs 3 price to expand the repertoire of offerings. Similarly, they launched Nestle Kitkat Chunky at


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Rs15 to strengthen the range of wellness oriented Nestle products that consumers can choose from. The

company's three more factories were awarded the internationally recognized external certification ISO

14001 for adherence to environmental processes and OSHAS 18001 for Health and Safety. With this, all

the seven factories of the company now have ISO 14001 and ISO 18001 certifications. In the year 2009,

the company provided inputs to the group R&D for development of an innovative product Maggi Bhuna

Masala. They launched Maggi Nutri-Licious Pazzta. During the year, Maggi further leveraged their

strengths to drive affordable nutrition and launched two new products, namely, Maggi Rasile Chow and

Maggi Masala-ae-Magic. They launched Nestle Kitkat in a new unique single finger format and Nestle

Much Guru pack at the higher price point. The company acquired the Healthcare Nutrition business of

Speciality Foods India Pvt Ltd with effect from January 1, 2010. In the year 2010, the company expanded

the installed capacity of Milk Products and Nutrition by 3,983 MT to 147,546 MT. Also, they increased

the installed capacity of Prepared Dishes & Cooking aids by 14,028 MT to 205,017 MT. In the year 2011,

the company increased the installed capacity of Milk Products & Nutrition by 14,561 MT to 162,107 MT,

Prepared dishes & Cooking aids by 21,430 MT to 226,447 MT and Chocolate & Confectionery by 3,283

MT to 36,052 MT.

nestle wikki

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