NESSIE ReaderMarketing plan presentation

Our Product & Comparative Advantage The NESSIE Reader is an

internet base digital reader. It uses Microsoft Word, Word Perfect, Open Office and PDF documents and converts them to Audio file accessible from any Cloud enabled device. MP3s can also be transferred to nearly any music devices.

Ease of access Mobility Institutional networking

Market opportunity

2.2% of the United States population have some sort of visual disability.

6.6 million people

“Ten to fifteen percent of the US population has dyslexia.

30 to 45 billion people

five out of every one hundred dyslexics are recognized and receive assistance

98,800 public schools

629 public & 1845 private 4 year post-secondary institutions

Advertising Ad

• Scholastic Parent and Child Magazine

• activities and crafts,

• lesson plans, development,

• children's health and wellness,

• family recipes,

• Schools,

• reading,

• testing,

Goals• Create brand awareness

• Bring traffic to the Website