• Founded in 1976 by Eric Favre in CH• Nespresso Nestlé Nespresso S.A Nestlé Group– Machine(41 models) & Espresso Capsules(16 B2C & 8 B2B)

• Global pioneer & market reference in highest quality coffee– Overall global sales: more than CHF 3 billion in 2010– + 20% organic & one of the fastest growing industries in Nestlé Group.– Employees: more than 5’500 worldwide– Autonomous & present in over 50 countries

– “By combining our precious coffee capsule with a hi-tech machine, we have mastered the art of the perfect espresso. The Nespresso club is dedicated to providing the ultimate coffee experience.”

– Club Benefits• Quick & Fast Order• The Nespresso Club on the Internet • Service Assistance for your machine• Become a Coffee Connoisseur • Living the Club

• New country selection: Kingdom of Saudi Arabia– Characterized by a large and growing segment of sophisticated

customers who enjoy the finest luxuries, which is clearly apparent in their consumption and shopping habits

– Fusion of: • Latest technology • And cutting-edge design

– Reflects the innovative drive of Nespresso to satisfy the needs of sophisticated coffee drinkers and aficionados

– Goal: Capture 5% of the Saudi market within 10 years

• Marketing Mix– Product– Price– Distribution– Promotion