neopowerad presentation

Neomobile NeoPowerAd Premium Mobile Adnetwork Network’s Publishers Advertising Formats Case Histories

About Neomobile

Neomobile is a global Mobile Commerce Group at the forefront of the new mobile ecosystem.

Established in February 2007, Neomobile is today a global leader in Mobile Entertainment, highly visible in Europe,

Latin America and India, with an offer portfolio able to meet and exceed its customers’ demands for all access devices: from feature phones and smartphones to PCs and tablets.

. Neomobile is also a leader in Mobile Payment, offering its Onebip solution and its mobile advertising

know-how to web and mobile merchants in 70+ markets.

Neomobile is established

MPS Venture invests in Neomobile

BlueGem invests in Neomobile

Acquisition of the Spanish company Arena Mobile

Acquisition of Zero9

Acquisition of UCT, the Turkish holding company for TrendTech and Retromedya

Acquisition of Onebip: Neomobile becomes a global player, with presence in 70+

countries

5 Years Of Consistent Success Launch of NeoPowerAd, premium mobile

AdNetwork

Neomobile starts its m-payment

activities

> €100 million gross revenue

in 2010

ME Winner “Best D2C Company”

in 2010

2007 2010

2007 2008 2009 2010 2011

NeoPowerAd: Premium Mobile AdNetwork

NeoPowerAd is the new Premium Mobile AdNetwork that aggregates advertising spaces on all major mobile platforms on the market: Mobile Site, iPhone, iPad, Windows Mobile, Android, Java applications, BlackBerry.

The premium profile of the inventories present in NeoPowerAd, the possibility to carefully select the target audience and a sales force with long experience in the mobile market, are ideal conditions to

choose NeoPowerAd as the best solution to maximize the mobile inventories.

NeoPowerAd: Premium Mobile AdNetwork

Publishers NeoPowerAd provides publishers an ideal and immediate solution to monetize traffic on their mobile inventory.

Brand NeoPowerAd is the best solution for brands who want to get the best result from investment in the innovative mobile channel.

Developer NeoPowerAd is the platform plug and play solution that easily integrates into any mobile application to generate immediate revenues and provide an offer even richer.

Agencies NeoPowerAd makes available to advertising agencies the experience of a strong sales force and the wealth of Premium Mobile Marketplace in order to maximize the mobile inventories.

NeoPowerAd is the perfect choice for: publishers, advertising agencies, brand, application developers and mobile sites.

NeoPowerAd: Platforms and Formats

NeoPowerAd was developed to better serve all types of adv spaces all major mobile platforms on the market: Mobile Site, iPhone , iPad , Windows Mobile, Android, Applicazioni Java, BlackBerry.

NeoPowerAd is constantly updated to support the evolution of the various operating systems and

various advertising formats.

Mobile Portals iPhone Android iPad Windows Java Games BlackBerry

Service "turnkey" of display mobile advertising

Campaign Reporting

Targeting, planning and spaces acquisition

Ability to plan according to your needs:

PERFORMANCE:

International network of selected publishers with

several criteria of segmentation of the target (device, operator, wi-fi ..) How to purchase: CPC

PREMIUM:

Inventories selected on high quality publishers.

How to Buy: CPM

The monetization of the adv spaces through NeoPowerAd is guaranteed by a team specifically dedicated to the collection of investments. The activity is developed through a direct relationship with major media centers that operate in the digital advertising.

A sales team specifically dedicated to NeoPowerAd

NeoPowerAd: The Salesforce

NeoPowerAd: Advertisers selection

Some of the advertisers who have chosen NeoPowerAd

Network’s Publishers

A network of websites and mobile applications that generates over 240 million monthly impressions in Europe

• More than 100 mobile sites and applications

• High performance inventories with CTR up to 5%

• IAB and MMA standards compliant

• Rich Media and Video Advertising formats enabled

• 6 vertical channels

Men

Women News & Info

Community Entertainment

Sport

Channel: Games and Entertainment

Some of the most downloaded applications of the Italian App Store and many Msites dedicated to games and entertainment to reach an horizontal target with intensive traffic.

Audience: 30.000.000 monthly impressions

95%

5%

App

M-site

55%

45%

Men

Women

iPhone 71%

iPad 23%

Android 5%

Others 1% (13-17)

19%

(18-24) 26%

(25-34) 25%

(35-44) 15%

(45-54) 10%

(55+) 5%

CHANNEL BY

PLATFORM

CHANNEL BY

AGE

Channel: Women

A complete coverage of the female target with msites and applications dedicated to coocking, fashion, moms, health, gossip, games and toys.


(13-17) 7%

(18-24) 17%

(25-34) 27%

(35-44) 23%

(45-54) 19%

(55+) 7%

iPhone 62% iPad 12%

Android 17%

BB 5%

Others 4%

CHANNEL BY

AGE

CHANNEL BY

PLATFORM

6%

94%

Men

Women

71%

29%

App

M-site

Channel: Men

A complete coverage of the male target with msites and applications dedicated to Sport, Economy, Technology, Utility.


93%

7%

Men

Women

88%

12%

App

M-site

iPhone 51%

iPad 23%

Android 18%

BB 5%

Others 3%

CHANNEL BY

PLATFORM

(13-17) 8%

(18-24) 16%

(25-34) 24%

(35-44) 21%

(45-54) 19%

(55+) 12%

CHANNEL BY

AGE

Channel: Community

The world mobile leader application to connect with the the main social network and communities. Two applications and one msite to reach a huge amount of users.


39%

61%

Men

Women

44%

56%

App

M-site

(13-17) 21%

(18-24) 29%

(25-34) 20%

(35-44) 17%

(45-54) 10%

(55+) 3%

CHANNEL BY

AGE

iPhone 48%

iPad 5%

Android 41%

BB 2%

Others 4%

CHANNEL BY

PLATFORM

Channel: Sport

A very wide range of mobile sites and applications on major sports, to capture the attention and passion of the public.


78%

22%

Men

Women

87%

13%

App

M-site

(13-17) 11%

(18-24) 18%

(25-34) 22%

(35-44) 21%

(45-54) 15%

(55+) 13%

CHANNEL BY

AGE

iPhone 80%

iPad 11%

Android 6%

Others 3%

CHANNEL BY

PLATFORM

Publishers: News & Information

News and information about many different topics like arts and travel to reach a wide target.


81%

19%

App

M-site

59%

41%

Men

Women

(13-17) 4% (18-24)

9%

(25-34) 17%

(35-44) 23%

(45-54) 27%

(55+) 20%

CHANNEL BY

AGE

iPhone 42%

iPad 17%

Android 33%

BB 5%

Others 3%

CHANNEL BY

PLATFORM

International Network

• ITALY - 170 million mobile impressions

• FRANCE - 30 million mobile impressions

• TURKEY - 30 million mobile impressions

• SPAIN - 10 million mobile impressions

The network is directly connected with publishers in four European countries

New countries are currently entering into the network

NeoPowerAd is also connected with several international networks

to gain extra traffic from all over the world

Banner formats

Based on guidelines established by MMA (Mobile Marketing Association) and IAB (Interactive Advertising

Boureau), the NeoPowerAd platform supports the following formats:

XL banner 300x50 (also 300x75)

Small banner 120x20 (also 120x30)

Medium banner 168x28 (also 168x42)

Large banner 216x36 (also 216x54)

Banner 320x48

Text + image 38x38 Mercedes Benz Abbiamo eliminato il tasso

Banner 728x90

Banner 468x60 Banner 320x250

Mobile web

Mobile applications

Tablet

STORE

MAPS

AUDIO/VIDEO

CALL LANDING

NeoPowerAd enables multiple call-to-action over the mobile display campaign

Click the banner and call!

Access to the store!

Look at the map!

Listen to an audio or watch a

video!

Access to a mobile page!

NeoPowerAd: Call-to-action

CLICK TO…

NeoPowerAd: The New Rich Media Formats

The platform NeoPowerad supports the delivery of new Rich Media formats

LUMIER Click on the banner to activate an animated image in the center of the page LIGHT LANDING PAGE You click on a page and a landing page is activated by three navigable pages in which to insert descriptions, images, forms, etc. LIGHT LANDING PAGE AUTO START After a few seconds of navigating a landing page is displayed with three pages waterways in which to insert descriptions, images, forms, etc..

NeoPowerAd: The New Rich Media Formats

The platform NeoPowerad supports the delivery of new Rich Media formats

VIDEO Opening a video in the middle of the page, with the commands of the player SNAKING After a few seconds of navigation, motion picture opening in the center of the page HEARTBEAT After a few seconds of navigation, the images that move in pulse open in the middle of the page

Banner display App Store – Download

The user surfs the m-site or app of NeoPowerAd network and finds a Disney banner optimized for his device.

By clicking on the banner, the user is led directly into the app-store on the page dedicated to the application where

he can download it directly on his device.

App installed

Pagine Gialle

E’ arrivato anche su iPhone

l’App Seat Pagine Gialle.

Scopri i consigli degli esperti,

i contatti di tutti i principali

indirizzi commerciali della

tua città, provincia e regione

attraverso la semplice

interfaccia integrata con la

geolocalizzatzione. Sempre

con te.

Case History Disney: Click to App Store

Banner display App Store – Download App installed

Pagine Gialle

E’ arrivato anche su iPhone

l’App Seat Pagine Gialle.

Scopri i consigli degli esperti,

i contatti di tutti i principali

indirizzi commerciali della

tua città, provincia e regione

attraverso la semplice

interfaccia integrata con la

geolocalizzatzione. Sempre

con te.

Case History Pagine Gialle: Click to App Store

The user surfs the m-site or app of NeoPowerAd network and finds a Pagine Gialle banner optimized for his device.

By clicking on the banner, the user is led directly into the app-store on the page dedicated to the application where

he can download it directly on his device.

Case History Paramount: Product launch

Users click on the banner in NeoPowerAd network and land on a mobile landing page dedicated to the Transformers3 movie, with information and trailers.

Mobile landing page - Promo

CAMPAGNA Mercedes

After clicking on a banner on the NeoPowerAd network inventories the user views a Mercedes lead generation page to fill in his data in order to have more information about the product offer.

Case History Mercedes: Lead generation

Case History Eni: Click to M-Site

Mobile Display Ad Mobile Display Ad

By clicking on the banners the user is led on a promotional page that includes a click to call for the

immediate conversion.

Mobile site – Promo page

The users surf the m-site or app in the NeoPowerAd network and displays a Eni banner optimized for their devices.

Case History Wind: Lead generation

After clicking on a banner in the NeoPowerAd network, the user views a Wind lead generation page where he can leave his data and go immediately to the final purchase of the product.

Mobile display Ad - iPad Promotional Video

After clicking on a banner in the NeoPowerAd network the user views a page with a Unicredit promotional video to promote a financial product, strengthening brand positioning.

Case History Unicredit: Click to Video

Massimo Dolci NeoPowerAd Manager

[email protected]

+39 3492215218