neil gains - festival of new mr - 2014
TRANSCRIPT
The Fes'val of NewMR 2014 would not be possible without our sponsors. Thanks to:
Our Pla'num Sponsor for 2014
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Session Sponsors
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• Schlesinger Associates • GMI • krea
The Fes'val of 2014
Neil Gains, TapestryWorks, Singapore Festival of NewMR, December 2014
Finding the Right Emo'ons – A picture paints a thousand words
2014 Pla9num Sponsor
Neil Gains Managing Partner, TapestryWorks Singapore
Neil Gains, TapestryWorks, Singapore Festival of NewMR, December 2014
Finding the Right Emo'ons
• Our brains think visually
• Emo9ons are non-‐verbal
• Imagery can capture emo9ons
Neil Gains, TapestryWorks, Singapore Festival of NewMR, December 2014
Divider slide The brain’s transla9on toolkit
Neil Gains, TapestryWorks, Singapore Festival of NewMR, December 2014
Divider slide
“Emo9ons are evolved mechanisms for mo9va9ng behaviour, helping us to seek what we need to survive by guiding us towards what we like and find pleasurable, while avoiding what may be harmful, damaging or painful. Emo9ons are a way to assess and interact with our ever-‐changing environment, taking into account our current needs and past experiences.”
[source: Emo,on: Pleasure and pain in the brain by Kringelbach & Phillips, page 123]
Neil Gains, TapestryWorks, Singapore Festival of NewMR, December 2014
CASE STUDY – PART 1
External feedback on a brand’s emo'onal profile
Neil Gains, TapestryWorks, Singapore Festival of NewMR, December 2014
CASE STUDY – PART 2
Internal feedback on a brand’s emo'onal profile
Neil Gains, TapestryWorks, Singapore Festival of NewMR, December 2014
Staff feedback reflects a focus on confidence, control and idealism with some creativity and rebellion
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ARTIST
EXPLORER
REBEL
JOKER
SEDUCER
EVERYMAN
CAREGIVER
IDEALIST
RULER
GURU
CATALYST
Neil Gains, TapestryWorks, Singapore Festival of NewMR, December 2014
Staff would like to feel much more cooperative and empowered, in a transformed future
0
10
20
30
40 WARRIOR
ARTIST
EXPLORER
REBEL
JOKER
SEDUCER
EVERYMAN
CAREGIVER
IDEALIST
RULER
GURU
CATALYST
Neil Gains, TapestryWorks, Singapore Festival of NewMR, December 2014
Capture emo'ons with emo'onal ‘language’
• Our brains think visually
• Emo9ons are non-‐verbal
• Imagery can capture emo9ons be\er than words
Neil Gains, TapestryWorks, Singapore Festival of NewMR, December 2014
THANK YOU
2014 Pla9num Sponsor
Neil Gains Managing Partner, TapestryWorks Singapore
Neil Gains, TapestryWorks, Singapore Festival of NewMR, December 2014
THANK YOU
Website: www.tapestryworks.asia Blogs: www.inspectorinsight.com
www.doctordisruption.com Email: [email protected] Twitter @neilgains